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Business and Commerce

Most popular at the top

  • Hands-On Social Marketingby Nedra Kline Weinreich

    SAGE Publications 2010; US$ 76.00

    This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication... more...

  • Vagrant: Up and Runningby Mitchell Hashimoto

    O'Reilly Media 2013; US$ 29.99

    Discover why Vagrant is a must-have tool for thousands of developers and ops engineers. This hands-on guide shows you how to use this open source software to build a virtual machine for any purpose?including a completely sandboxed, fully provisioned development environment right on your desktop. Vagrant creator Mitchell Hashimoto shows you how to... more...

  • Ask, Measure, Learnby Lutz Finger; Soumitra Dutta

    O'Reilly Media 2014; US$ 19.99

    You can measure practically anything in the age of social media, but if you don?t know what you?re looking for, collecting mountains of data won?t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the... more...

  • Mindful Workby David Gelles

    Profile Books 2015; US$ 6.65

    A mindful revolution is reshaping the workplace. The world's most dynamic businesspeople are using mindfulness to become happier and more fulfilled at work - and more successful. In Mindful Work , New York Times business reporter David Gelles explains how mindful managers are using meditation, yoga and other mindfulness techniques to boost... more...

  • Getting Started in Consultingby Alan Weiss

    Wiley 2009; US$ 19.95 US$ 17.50

    The Unbeatable, Updated, Comprehensive Guidebook For First-Time Consultants Getting Started In Consulting More people than ever are making the jump from corporate offices to home offices, taking control of their futures, being their own bosses, and starting their own consultancies. Consulting is a bigger business than ever and growing every day.... more...

  • The Green Marketing Manifestoby John Grant

    Wiley 2009; US$ 32.00 US$ 27.99

    We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’... more...

  • The Truth about Leadershipby James M. Kouzes; Barry Z. Posner

    Wiley 2010; US$ 24.95 US$ 21.99

    A fresh look at what it means to lead from two of the biggest names in leadership In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and simplistic solutions. They need to turn to what's real and what's proven. In their engaging, personal,... more...

  • Book Yourself Solidby Michael Port

    Wiley 2010; US$ 18.95 US$ 16.50

    The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition... more...

  • Implementing Value Pricingby Ronald J. Baker

    Wiley 2010; US$ 85.00 US$ 73.67

    Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies—everything. This is... more...

  • Give Great Presentations (And Without a Slide-Deck): 30 Minute Readsby Nicholas Bate

    Wiley 2014; US$ 6.95 US$ 6.02

    You’re half an hour away from presentation greatness! Why not use your next spare half an hour to skill-up? Each of these short e-books can be read in just 30 minutes. Addressing those painful work problems, and giving practical tools and expert advice to overcome them, the 30 Minute Reads series will make your work-life more productive,... more...