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Business and Commerce

Most popular at the top

  • UnSellingby Scott Stratten; Alison Kramer

    Wiley 2014; US$ 25.00

    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We... more...

  • BSS FAQs On Marketingby Philip Kotler

    Marshall Cavendish 2012; US$ 4.00

    FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today?• What skills do marketing managers need to be successful?•... more...

  • The Art and Science of Communicationby P. S. Perkins; Les Brown

    Wiley 2010; US$ 17.00

    The Art and Science of Communication shows you a new way to understand and use communication in the workplace. Revealing the seven types of communication we all use every day, the book shows you how to increase your communication effectiveness in any setting with practical techniques, analogies, and models that clearly explain the formulas for successful... more...

  • Mojoby Marshall Goldsmith

    Profile Books 2010; US$ 11.98

    The follow-up to global bestseller What Got You Here Won't Get You There (the Amazon.com no.1 bestseller for 2007 on Leading People) addresses the vital phases of gaining mojo (tough), maintaining it (tougher) and recapturing it after you lose it (toughest of all, but not impossible) This is vital in any competitive arena, whether business, sport... more...

  • Grundlagen der Kosten- und Leistungsrechnungby Roman Macha

    Franz Vahlen 2011; US$ 23.22

    Dieses Lehrbuch stellt systematisch die klassische Kosten- und Leistungsrechnung mit Kostenarten, Kostenstellen und Kostenträger vor sowie die modernen Verfahren wie die Plan- und Prozesskostenrechnung (activity based costing), Deckungsbeitragsrechnung (direct costing) und das wieder sehr populäre Target Costing. Praxisnah wird dem Leser dargestellt,... more...

  • No B.S. Sales Success In The New Economyby Dan S. Kennedy

    Entrepreneur Press 2010; US$ 15.95

    In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker? Dan Kennedy? Kennedy covers: • Adapting to The New Economy Consumer • How to... more...

  • Human Safety and Risk Management, Second Editionby A. Ian Glendon; Sharon Clarke; Eugene McKenna

    Taylor and Francis 2006; US$ 125.95

    Reflecting a decade?s worth of changes, Human Safety and Risk Management, Second Edition contains new chapters addressing safety culture and models of risk as well as an extensive re-working of the material from the earlier edition. Examining a wide range of approaches to risk, the authors define safety culture and review theoretical models that... more...

  • The Mentee's Guideby Lois J. Zachary; Lory A. Fischler

    Wiley 2009; US$ 26.00

    This volume offers a companion guide to the best-selling book The Mentor’s Guide . This practical book offers ideas and suggestions for making the most of a mentoring opportunity for the person being mentored. It shows how to prepare for, sustain, and bring to closure the important mentor/mentee relationship. The author guides mentees through... more...

  • The Creative Process Illustratedby W. Glenn Griffin; Deborah Morrison

    F+W Media 2010; US$ 25.00

    Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds... more...

  • Tractionby Gino Wickman

    BenBella Books, Inc. 2012; US$ 16.95

    Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations?personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It?s not complicated or theoretical. Based... more...