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Business and Commerce

Most popular at the top

  • The Truth about Leadershipby James M. Kouzes; Barry Z. Posner

    Wiley 2010; US$ 24.95 US$ 14.97

    A fresh look at what it means to lead from two of the biggest names in leadership In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and simplistic solutions. They need to turn to what's real and what's proven. In their engaging, personal,... more...

  • The Consultant's Scorecard, Second Edition: Tracking ROI and Bottom-Line Impact of Consulting Projectsby Jack Phillips; Patti Phillips

    McGraw-Hill Education 2010; US$ 40.00 US$ 32.80

    Whether yours is a small one-person hop or a large mega-consulting powerhouse, the revised edition of The Consultant's Scorecard helps you move past the same old promises and provide cold, hard proof of success--which you must offer if you want to compete in today's fiercely competitive and fast-growing consulting industry. Jack and Patti Phillips... more...

  • Managing Opennessby Mona Haddad

    World Bank Publications 2011; US$ 34.99

    The global financial crisis triggered a broad reassessment of economic integration policies in developed and developing countries worldwide. The crisis-induced collapse in trade was the sharpest ever since World War II, affecting all countries and all product categories. A huge shock to the trading system, combined with severe macroeconomic instability,... more...

  • Implementing Value Pricingby Ronald J. Baker

    Wiley 2010; US$ 85.00 US$ 73.67

    Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies?everything. This is a must-have... more...

  • Rethinking Undergraduate Business Educationby Anne Colby; Thomas Ehrlich; William M. Sullivan; Jonathan R. Dolle; Lee S. Shulman

    Wiley 2011; US$ 48.00 US$ 41.60

    Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement... more...

  • Book Yourself Solidby Michael Port

    Wiley 2010; US$ 18.95 US$ 13.27

    The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition... more...

  • Dangerous Ideasby Alf Rehn

    Marshall Cavendish International (Asia) Ptd Ltd 2011; US$ 20.79

    When was the last time you truly came up with a great idea? An idea which changed the direction of your sector, never mind your company? Creativity has been turned into an uncreative, pale imitation of itself. Today our brain tricks us into thinking that we’re creative when we really aren’t. Our potential is greater than we’re aware... more...

  • Competitive Intelligenceby Christopher West

    Palgrave Macmillan 2001; US$ 160.00

    To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive... more...

  • CIM Revision Cards Marketing Planningby Karen Beamish

    Taylor and Francis 2013; US$ 20.00

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format... more...

  • Hands-On Social Marketingby Nedra Kline Weinreich

    SAGE Publications 2010; US$ 76.00 US$ 64.60

    This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication... more...