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Business and Commerce

Most popular at the top

  • Rethinking Undergraduate Business Educationby Anne Colby; Thomas Ehrlich; William M. Sullivan; Jonathan R. Dolle; Lee S. Shulman

    Wiley 2011; US$ 48.00 US$ 41.60

    Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement... more...

  • Book Yourself Solidby Michael Port

    Wiley 2010; US$ 18.95 US$ 13.26

    The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition... more...

  • Dangerous Ideasby Alf Rehn

    Marshall Cavendish International (Asia) Ptd Ltd 2011; US$ 20.79

    When was the last time you truly came up with a great idea? An idea which changed the direction of your sector, never mind your company? Creativity has been turned into an uncreative, pale imitation of itself. Today our brain tricks us into thinking that we’re creative when we really aren’t. Our potential is greater than we’re aware... more...

  • Competitive Intelligenceby Christopher West

    Palgrave Macmillan 2001; US$ 160.00

    To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive... more...

  • CIM Revision Cards Marketing Planningby Karen Beamish

    Taylor and Francis 2013; US$ 20.00

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format... more...

  • Hands-On Social Marketingby Nedra Kline Weinreich

    SAGE Publications 2010; US$ 76.00 US$ 64.60

    This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication... more...

  • Vagrant: Up and Runningby Mitchell Hashimoto

    O'Reilly Media 2013; US$ 29.99

    Discover why Vagrant is a must-have tool for thousands of developers and ops engineers. This hands-on guide shows you how to use this open source software to build a virtual machine for any purpose?including a completely sandboxed, fully provisioned development environment right on your desktop. Vagrant creator Mitchell Hashimoto shows you how to... more...

  • Ask, Measure, Learnby Lutz Finger; Soumitra Dutta

    O'Reilly Media 2014; US$ 19.99

    You can measure practically anything in the age of social media, but if you don?t know what you?re looking for, collecting mountains of data won?t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the... more...

  • Mindful Workby David Gelles

    Profile Books 2015; US$ 6.66

    A mindful revolution is reshaping the workplace. The world's most dynamic businesspeople are using mindfulness to become happier and more fulfilled at work - and more successful. In Mindful Work , New York Times business reporter David Gelles explains how mindful managers are using meditation, yoga and other mindfulness techniques to boost... more...

  • Give Great Presentations (And Without a Slide-Deck): 30 Minute Readsby Nicholas Bate

    Wiley 2014; US$ 6.95 US$ 6.02

    You’re half an hour away from presentation greatness! Why not use your next spare half an hour to skill-up? Each of these short e-books can be read in just 30 minutes. Addressing those painful work problems, and giving practical tools and expert advice to overcome them, the 30 Minute Reads series will make your work-life more productive,... more...