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Business and Commerce

Most popular at the top

  • Project Governanceby Ross Garland

    Kogan Page 2009; US$ 49.95

    Effective project decision making is recognised as a key feature of successful projects. Ineffective decision making leads to project delay and failure. Project Governance takes readers through the logical steps required for the establishment of a project governance framework for a project or organisation. Starting with problems typical of ineffective... more...

  • The Clock That Had No Handsby Herbert Kaufman

    The Floating Press 1908; US$ 5.99

    Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. more...

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • The 1% Windfallby Rafi Mohammed

    HarperCollins 2010; US$ 21.99

    Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing, a study... more...

  • The 24-Hour Customerby Adrian C. Ott

    HarperCollins 2010; US$ 21.99

    In The 24-Hour Customer, Adrian C. Ott?the CEO and founder of a top Silicon Valley?based consulting firm?challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers? attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible... more...

  • International Perspectives on Nation Brandingby Keith Dinnie

    Emerald Group Publishing Limited 2010; US$ 199.00

    This e-book aims to advance the theoretical base of the nation branding domain by providing a forum for the sharing of research findings across multiple dimensions of the nation branding construct. Different perspectives, settings, and methodologies are brought together in order to deepen the intellectual base of the discipline and to share valuable... more...

  • Work Breakdown Structuresby Eric S. Norman; Shelly A. Brotherton; Robert T. Fried

    Wiley 2010; US$ 85.00

    Understand and apply new concepts regarding Work Breakdown Structures The Work Breakdown Structure (WBS) has emerged as a foundational concept and tool in Project Management. It is an enabler that ensures clear definition and communication of project scope while performing a critical role as a monitoring and controlling tool. Created by the three... more...

  • Managing Opennessby Mona Haddad

    World Bank Publications 2011; US$ 34.99

    The global financial crisis triggered a broad reassessment of economic integration policies in developed and developing countries worldwide. The crisis-induced collapse in trade was the sharpest ever since World War II, affecting all countries and all product categories. A huge shock to the trading system, combined with severe macroeconomic instability,... more...

  • Mastering the World of Marketingby Eric Taylor; David Riklan

    Wiley 2011; US$ 19.95

    The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers... more...

  • Rethinking Undergraduate Business Educationby Anne Colby; Thomas Ehrlich; William M. Sullivan; Jonathan R. Dolle; Lee S. Shulman

    Wiley 2011; US$ 45.00

    Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement... more...