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Business and Commerce

Most popular at the top

  • Hands-On Social Marketingby Nedra Kline Weinreich

    SAGE Publications 2010; US$ 76.00 US$ 69.99

    This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication... more...

  • Vagrant: Up and Runningby Mitchell Hashimoto

    O'Reilly Media 2013; US$ 29.99

    Discover why Vagrant is a must-have tool for thousands of developers and ops engineers. This hands-on guide shows you how to use this open source software to build a virtual machine for any purpose?including a completely sandboxed, fully provisioned development environment right on your desktop. Vagrant creator Mitchell Hashimoto shows you how to... more...

  • Ask, Measure, Learnby Lutz Finger; Soumitra Dutta

    O'Reilly Media 2014; US$ 19.99

    You can measure practically anything in the age of social media, but if you don?t know what you?re looking for, collecting mountains of data won?t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the... more...

  • Mindful Workby David Gelles

    Profile Books 2015; US$ 6.65

    A mindful revolution is reshaping the workplace. The world's most dynamic businesspeople are using mindfulness to become happier and more fulfilled at work - and more successful. In Mindful Work , New York Times business reporter David Gelles explains how mindful managers are using meditation, yoga and other mindfulness techniques to boost... more...

  • Give Great Presentations (And Without a Slide-Deck): 30 Minute Readsby Nicholas Bate

    Wiley 2014; US$ 6.95 US$ 6.02

    You’re half an hour away from presentation greatness! Why not use your next spare half an hour to skill-up? Each of these short e-books can be read in just 30 minutes. Addressing those painful work problems, and giving practical tools and expert advice to overcome them, the 30 Minute Reads series will make your work-life more productive,... more...

  • The Power of the 2 x 2 Matrixby Alex Lowy; Phil Hood

    Wiley 2011; US$ 65.00 US$ 56.33

    By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle... more...

  • Sharing Executive Powerby Josť Luis Alvarez; Silviya Svejenova

    Cambridge University Press 2005; US$ 37.00

    Explores how and why executive teams work, and how to design them for the future. more...

  • The Business of Projectsby Andrew Davies; Michael Hobday

    Cambridge University Press 2005; US$ 37.00

    A superb 2005 examination of project management in practice, focusing on high-value, high-technology capital goods. more...

  • Right Projects Done Rightby Paul C. Dinsmore; Terence J. Cooke-Davies

    Wiley 2005; US$ 60.00 US$ 52.00

    The Right Projects Done Right! reflects the advances that have been made since the concern for managing multiple projects in organizations first emerged more than a decade ago. This book includes findings and solutions that address three vital questions: Has the right portfolio of projects been chosen to ensure that company strategy is implemented... more...

  • Meeting the Innovation Challengeby Scott Isaksen; Joe Tidd

    Wiley 2006; US$ 55.00 US$ 47.67

    Meeting the Innovation Challenge offers a new way to look at creative leadership that integrates both leadership and management. This book also provides the reader key insights into a new and more systematic way to manage transformation. As a result, the reader will be able to discover a full range of potential outcomes from their change efforts—from... more...