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- Wiley 2014; US$ 19.99
Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively... more...
- Wiley 2013; US$ 24.00
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...
- SAGE Publications 2012; US$ 45.00
This thoroughly practical book combines cognitive and behavioural approaches with vocational counselling and coaching for the first time, providing clear, practical strategies and a wealth of materials that can be used with clients in one-to-one or group settings. more...
- Taylor and Francis 2008; US$ 73.95
Export-Import Theory, Practices, and Procedures is the first book on the market to truly serve the needs of the academic/professional audience, going beyond the usual soft coverage of international trade operations. Discussing theoretical issues in depth, such as the role of exports/imports in the global economy and pertinent regulatory and policy... more...
- Taylor and Francis 2014; US$ 57.95
How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant... more...
- University of California Press 2009; US$ 31.95
Dignity and Defiance is a powerful, eyewitness account of Bolivia's decade-long rebellion against globalization imposed from abroad. Based on extensive interviews, this story comes alive with first-person accounts of a massive Enron/Shell oil spill from an elderly woman whose livelihood it threatens, of the young people who stood down a former dictator... more...
- Entrepreneur Press 2010; US$ 21.95
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics,... more...
- Wiley 2012; US$ 25.00
Nowadays, letters, reports and emails are vital components of business practice. Communication is increasingly global, but it’s not any easier to understand or contribute to for non-fluent English speakers. There is increasing pressure to be able to produce effective documents for a business environment but little help out there to do so efficiently,... more...
- McGraw-Hill Education 2003; US$ 6.95
A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used... more...
- Wiley 2014; US$ 26.95
Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access.... more...