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Most popular at the top
- International Labour Office 2004; US$ 5.00
Analyses patterns of capital inflows and investment in developing countries from 1975 to 2000. more...
- The Crown Publishing Group 2009; US$ 27.50
Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism. Out of the ashes of conventional business models arises a set of companies using their power not only for profits and sustainable growth but also social good. If you think business corporations are doomed to be lumbering, bloated, and corrupt, think... more...
- Kogan Page 2009; US$ 49.95
Effective project decision making is recognised as a key feature of successful projects. Ineffective decision making leads to project delay and failure. Project Governance takes readers through the logical steps required for the establishment of a project governance framework for a project or organisation. Starting with problems typical of ineffective... more...
- Wiley 2009; US$ 73.95 US$ 64.09
As in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book's key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in... more...
- SAGE India 2009; US$ 25.95
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets dont decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...
- Wiley 2007; US$ 37.50 US$ 32.50
Eine der schwierigsten Aufgaben im Marketing und Vertrieb ist das Akquirieren neuer Kunden. Um sie gezielt angehen zu k?nnen, muss man wissen, welche Eigenschaften der Kunde hat, wie sein berufliches und pers?nliches Umfeld beschaffen ist, wie er denkt und was seine pers?nlichen Handlungsmotive sind. Mit KundenProfiling k?nnen Sie potenzielle Kunden... more...
- Wiley 2009; US$ 30.50 US$ 26.43
Jedes Produkt der Personalentwicklung braucht Kommunikation. Mitarbeiterbefragungen, Karrieremodelle, Diversity Management werden nur dann richtig gelebt, wenn die Kommunikation dahinter stimmt. Erfolg oder Misserfolg hängen maßgeblich davon ab, wie die Verantwortlichen die mit diesen und anderen Produkten verbundenen Kommunikationsherausforderungen... more...
- HarperCollins 2010; US$ 14.99
Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing, a study... more...
- ABC-CLIO 1998; US$ 84.00
Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a... more...