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Business and Commerce

Most popular at the top

  • Project Governanceby Ross Garland

    Kogan Page 2009; US$ 49.95

    Effective project decision making is recognised as a key feature of successful projects. Ineffective decision making leads to project delay and failure. Project Governance takes readers through the logical steps required for the establishment of a project governance framework for a project or organisation. Starting with problems typical of ineffective... more...

  • Project Reviews, Assurance and Governanceby Mr Graham Oakes

    Ashgate Publishing Ltd 2012; US$ 134.95

    Projects are hard. By definition, projects are about non-routine activities. Many of them are large and complex; they may involve many people, often from different backgrounds and increasingly with different languages and cultures. Amongst all of this, it is easy to get lost, to overlook important trends or to misunderstand each other. So projects... more...

  • One Strategyby Steven Sinofsky; Marco Iansiti

    Wiley 2009; US$ 39.95 US$ 27.96

    Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes... more...

  • Organizational Intelligenceby Kenneth H. Silber; Lynn Kearny

    Wiley 2009; US$ 66.95 US$ 58.02

    Essential resources for training and HR professionals Kenneth H. Silber and Lynn Kearny Organizational Intelligence A Guide to Understanding the business of your organization for HR, Training, and Performance Consulting Organizational Intelligence To succeed, those who practice as training, HPT, ID, OD, HR, or IT professionals must understand... more...

  • International Managementby Richard Mead; Tim G. Andrews

    Wiley 2009; US$ 73.95 US$ 64.09

    As in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book's key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...

  • KundenProfilingby Andreas Wenzlau; ; Ute fer; Marcus Siegert; Sabine Wohlrab

    Wiley 2007; US$ 37.50 US$ 32.50

    Eine der schwierigsten Aufgaben im Marketing und Vertrieb ist das Akquirieren neuer Kunden. Um sie gezielt angehen zu können, muss man wissen, welche Eigenschaften der Kunde hat, wie sein berufliches und persönliches Umfeld beschaffen ist, wie er denkt und was seine persönlichen Handlungsmotive sind. Mit KundenProfiling können... more...

  • Personalentwicklung als Kommunikationsaufgabeby ; Manfred cker; Bernhard Schelenz

    Wiley 2009; US$ 30.50 US$ 26.43

    Jedes Produkt der Personalentwicklung braucht Kommunikation. Mitarbeiterbefragungen, Karrieremodelle, Diversity Management werden nur dann richtig gelebt, wenn die Kommunikation dahinter stimmt. Erfolg oder Misserfolg hängen maßgeblich davon ab, wie die Verantwortlichen die mit diesen und anderen Produkten verbundenen Kommunikationsherausforderungen... more...

  • The 1% Windfallby Rafi Mohammed

    HarperCollins 2010; US$ 14.99

    Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing, a study... more...

  • Strategic Marketing for Success in Retailingby A. Samli

    ABC-CLIO 1998; US$ 84.00

    Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a... more...