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Business and Commerce

Most popular at the top

  • Local Response to Globalization - MESTA region, Bulgariaby Hanna Ruszczyk; Ingrid Schubert; Antonina Stoyanovska

    International Labour Office 2001; US$ 5.00

    Examines regional economic development activities in the MESTA region. Analyses how well the region has responded to the changes caused by globalization while maintaining local employment and stimulating job growth. Describes locally based initiatives for economic development and assesses ILO activities in the promotion of small enterprise development. more...

  • Stimulating Youth Entrepreneurshipby Ulrich Schoof

    International Labour Office 2006; US$ 5.00

    more...

  • Strategic Project Management Made Simpleby Terry Schmidt

    Wiley 2009; US$ 29.95 US$ 26.50

    When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to turn their... more...

  • Project Governanceby Ross Garland

    Kogan Page 2009; US$ 37.92

    Project governance is the framework within which decisions are made on projects. This book will provide the practical information necessary to establish and implement a project governance framework for a project or across an organisation. more...

  • One Strategyby Steven Sinofsky; Marco Iansiti

    Wiley 2009; US$ 39.95 US$ 34.99

    Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes... more...

  • Organizational Intelligenceby Kenneth H. Silber; Lynn Kearny

    Wiley 2009; US$ 66.95 US$ 58.02

    Essential resources for training and HR professionals Kenneth H. Silber and Lynn Kearny Organizational Intelligence A Guide to Understanding the business of your organization for HR, Training, and Performance Consulting Organizational Intelligence To succeed, those who practice as training, HPT, ID, OD, HR, or IT professionals must understand... more...

  • International Managementby Richard Mead; Tim G. Andrews

    Wiley 2009; US$ 73.95 US$ 64.09

    As in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book's key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...

  • KundenProfilingby Andreas Wenzlau; ; Ute fer; Marcus Siegert; Sabine Wohlrab

    Wiley 2007; US$ 37.50 US$ 32.50

    Eine der schwierigsten Aufgaben im Marketing und Vertrieb ist das Akquirieren neuer Kunden. Um sie gezielt angehen zu k?nnen, muss man wissen, welche Eigenschaften der Kunde hat, wie sein berufliches und pers?nliches Umfeld beschaffen ist, wie er denkt und was seine pers?nlichen Handlungsmotive sind. Mit KundenProfiling k?nnen Sie potenzielle Kunden... more...

  • Personalentwicklung als Kommunikationsaufgabeby ; Manfred cker; Bernhard Schelenz

    Wiley 2009; US$ 30.50 US$ 26.43

    Jedes Produkt der Personalentwicklung braucht Kommunikation. Mitarbeiterbefragungen, Karrieremodelle, Diversity Management werden nur dann richtig gelebt, wenn die Kommunikation dahinter stimmt. Erfolg oder Misserfolg h?ngen ma?geblich davon ab, wie die Verantwortlichen die mit diesen und anderen Produkten verbundenen Kommunikationsherausforderungen... more...