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Business and Commerce

  • Busted Sanctionsby Bryan Early

    Stanford University Press 2015; US$ 29.95

    Powerful countries like the United States regularly employ economic sanctions as a tool for promoting their foreign policy interests. Yet this foreign policy tool has an uninspiring track record of success, with economic sanctions achieving their goals less than a third of the time they are imposed. The costs of these failed sanctions policies can... more...

  • Power And Profitsby Ronald Cox

    The University Press of Kentucky 2015; US$ 40.00

    The cold war between the United States and the Soviet Union provided the context for U.S. policies toward Central America from the 1950s to the 1980s. Nonetheless, attitudes developed during the Cold War cannot explain the specific content of U.S. foreign policies toward the region. Ronald W. Cox argues that U.S. business interests have worked with... more...

  • Trade and the American Dreamby Susan Ariel Aaronson

    The University Press of Kentucky 2015; US$ 30.00

    Every hour of every day Americans see, smell, taste, or hear goods and services traded between the United States and other nations. Trade issues are front-page news but most Americans know little about the potential impact of global economic interdependence on their jobs, standard of living, and quality of life. In Trade and the American Dream... more...

  • Workers Under Stressby Stuart M. Klein

    The University Press of Kentucky 2015; US$ 35.00

    This important book reexamines old assumptions concerning the nature of group cohesion in industrial firms as it is influenced by management actions. Based upon a carefully controlled study, it offers a sound theoretical base and a replicable method, both vital to students of group processes and organizational theorists. The study indicates that high... more...

  • American Business and Foreign Policyby Joan Hoff Wilson

    The University Press of Kentucky 2015; US$ 35.00

    With increasing world economic interdependence and a new position as a creditor nation, the American business community became more actively and vocally concerned with foreign policy after World War I than ever before. This book details the response of American businessmen to such foreign policy issues as the tariff, disarmament, allied debts, loans,... more...

  • Accounting in Small Business Decisionsby James L. Gibson; W. Warren Haynes

    The University Press of Kentucky 2015; US$ 35.00

    Accounting in Small Business Decisions presents the first large-scale empirical examination of how small firms use accounting data to make operating decisions. more...

  • Towboat on the Ohioby James E. Casto

    The University Press of Kentucky 2015; US$ 25.00

    To get a personal look at what it is like to work on the Ohio River, newspaperman James E. Casto spent eight days aboard the Blazer as it traveled the Ohio from Huntington, West Virginia, to Pittsburgh, up the Allegheny and the Mongahela, and then back to Huntington. The Paul G. Blazer , a gleaming white towboat owned and operated by Ashland... more...

  • Key Account Managementby Peter Cheverton

    Kogan Page 2015; US$ 49.95

    An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key... more...

  • Customer-Centric Marketingby Neil Richardson; Jon James; Neil Kelley

    Kogan Page 2015; US$ 24.95

    Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing... more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...