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Business and Commerce

  • Digital Marketingby Ira Kaufman; Chris Horton

    Taylor and Francis 2014; US$ 34.95

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate... more...

  • Marketing for the Developing Company (RLE Marketing)by John Winkler

    Taylor and Francis 2014; US$ 115.00

    This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing... more...

  • Wiley Practitioner's Guide to GAAS 2014by Joanne M. Flood

    Wiley 2014; US$ 95.00

    The clearest, easiest-to-use guide to understanding GAAS 2013 on the market—fully updated This latest resource to understanding GAAS addresses the toughest part of the job—identifying, interpreting, and applying the many audit, attest, review, and compilation standards relevant to a particular engagement. The only GAAS reference organized... more...

  • The New Olive Branch (1820) and Selected Essaysby Mathew Carey; Lawrence A. Peskin

    Anthem Press 2014; US$ 99.00

    One of the most important and neglected works of early American economics, Mathew Carey’s "The New Olive Branch" offers insight into political economy as it happened in early America, and provides an excellent example of resistance to Adam Smith and classical economics. more...

  • Store Choice, Store Location and Market Analysis (Routledge Revivals)by Neil Wrigley

    Taylor and Francis 2014; US$ 44.95

    This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place... more...

  • Wiley GAAP 2015by Joanne M. Flood

    Wiley 2014; US$ 145.00

    The quick, complete, cross-referenced GAAP guide, with illustrations, explanations, and examples Wiley GAAP 2015 contains the most comprehensive coverage of all GAAP pronouncements in a single volume, providing professionals with a complete reference to the entire GAAP hierarchy. This new edition includes the latest updates to the standards, along... more...

  • Trade, Transport and Society in the Ancient World (Routledge Revivals)by Onno Van Nijf; Fik Meijer

    Taylor and Francis 2014; US$ 44.95

    This book, first published in 1992, presents an introduction to the nature of trade and transport in antiquity through a selection of translated literary, papyrological, epigraphical and legal sources. These texts illustrate a range of aspects of ancient trade and transport: from the role of the authorities, to the status of traders, to the capacity... more...

  • Digital Futuresby James Wilsdon

    Taylor and Francis 2014; US$ 49.95

    Beyond the hype about dot-coms, WAP phones and dot-com entrepreneurs, what impacts will e-commerce have on society? How will it affect jobs and local communities? What will it mean for the environment - for energy use, transport and the future shape of our cities? How can we ensure that everyone enjoys the benefits of the new digital technologies?... more...

  • The Globalization Readerby Frank J. Lechner; John Boli

    Wiley 2014; US$ 54.95

    Completely revised and updated, the fifth edition of this well-regarded textbook charts key topics and recent research in globalization along with the latest complexities and controversies in the field. Includes a new section on globalization and identity and new readings on global inequality, mental illness, structural violence, microfinance, blood... more...

  • Supply Chain Performance and Evaluation Modelsby Dominique Estampe

    Wiley 2014; US$ 85.00

    This book presents the different models of supply chain performance evaluation for global supply chains.   It describes why it is necessary to evaluate global performance both to assess the contribution of the supply chain to achieve the goals of creating value throughout the chain and also to meet customer requirements in terms of time,... more...