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Business and Commerce

  • Raising Kids Who Readby Daniel T. Willingham

    Wiley 2015; US$ 26.95

    How parents and educators can teach kids to love reading in thedigital age Everyone agrees that reading is important, but kids today tendto lose interest in reading before adolescence. In Raising KidsWho Read , bestselling author and psychology professor Daniel T.Willingham explains this phenomenon and provides practicalsolutions for engendering... more...

  • Buyer Personasby Adele Revella

    Wiley 2015; US$ 25.00

    See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical... more...

  • The Tao of Coachingby Max Landsberg

    Profile Books 2015; US$ 10.65

    The essence and success of The Tao of Coaching has always been its focus on the practical tips and techniques for making work more rewarding through the habit of coaching - and this philosophy continues to underpin this brand new reissue. The book's premise is simple: that to become an effective coach, managers and leaders need master... more...

  • Just Listenby Mark Goulston; Keith Ferrazzi

    AMACOM 2015; US$ 12.95

    The first step in persuading anyone to do anything is getting them to hear you out. But whether the person is a cynical colleague, furious customer, or overwhelmed spouse, their emotional barriers may be blocking your message. And if you can't break through, you can't move forward. Just Listen has helped tens of thousands of people tear down walls... more...

  • Cowboy Ethicsby James P. Owen

    Skyhorse Publishing 2015; US$ 25.00

    A new approach to business ethics is quietly taking hold in executive suites and corporate boardrooms across America. Frustrated by an epidemic of misbehavior at all employee levels, management teams are getting back to basics—back to the idea that personal character and individual responsibility are the ultimate keys to integrity, just as they were... more...

  • Selling For Dummiesby Hopkins

    Wiley 2015; US$ 18.39

    Your guide to the most up-to-date selling strategies andtechniques No matter your skill level, this new edition of Selling ForDummies helps you lay the foundation for sales success with thelatest information on how to research your prospects, break downthe steps of the sales process, follow up with customers, and somuch more. Selling, when done... more...

  • The Confidence Mythby Helene Lerner

    Berrett-Koehler Publishers 2015; US$ 14.95

    This book contains a practical tool kit that will help potential women leaders reach higher levels. Helene Lerner has spoken and consulted at hundreds of companies where women struggle with confidence and the impostor syndrome--ironically, the more qualified women are, the more hesitant they are to take risky assignments. The chapters are organized... more...

  • The Confidence Mythby Helene Lerner

    Berrett-Koehler Publishers 2015; US$ 14.95

    Speak Out, Step Up, Act NOW Not only do we need more female leaders at the top, but we need more women at all levels of business, government, and nonprofits to step up?there's no time to waste. The problem, says Helene Lerner, isn't so much that women lack confidence but that they misunderstand what confidence really is. True confidence isn't fearlessness;... more...

  • In the Chairby Andrew Green

    Parthian Books 2015; US$ 10.99

    In the Chair is a practical, up-to-date, and comprehensive guide to becoming the successful chair of any body, whether it?s the organization you work for, a community group or charity, or a public or company board. What qualities and skills do you need? How should you approach your group and its members? How should you prepare for and conduct meetings?... more...

  • Handbook on Research in Relationship Marketingby R. M. Morgan; J. Turner Parish; G. Deitz

    Edward Elgar Publishing 2015; US$ 60.00

    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, and marketing professionals will all benefit from the insights provided. The Handbook begins with reviews... more...