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Business and Commerce

  • Women Who Brandby Catherine Kaputa

    Nicholas Brealey Publishing 2014; US$ 19.95

    A twenty year veteran of branding advises women how to use their gender-based advantages to succeed beyond mid-level in corporations. more...

  • Maiden Voyageby Joshua A. Fogel

    University of California Press 2014; US$ 60.00

    After centuries of virtual isolation, during which time international sea travel was forbidden outside of Japan?s immediate fishing shores, Japanese shogunal authorities in 1862 made the unprecedented decision to launch an official delegation to China by sea. Concerned by the fast-changing global environment, they had witnessed the ever-increasing... more...

  • The Rise and Fall of Mass Marketing (RLE Marketing)by Richard S. Tedlow; Geoffrey G. Jones

    Taylor and Francis 2014; US$ 115.00

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international... more...

  • Letters from My Sisterby Eve Lederman; Faye Lederman

    Skyhorse Publishing 2014; US$ 16.95

    Eve and Faye?s correspondence began with a simple letter about a bad job interview or bad hair day, seeking comfort from hundreds of miles away. As their adult lives unfolded, gender roles, career choices, and family relationships became fair game, subject to both scrutiny and hilarity as the Ledermans lovingly ridicule everyone in their path. In... more...

  • Hello, My Name Is Awesomeby Alexandra Watkins

    Berrett-Koehler Publishers 2014; US$ 16.95

    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable and... more...

  • Hello, My Name Is Awesomeby Alexandra Watkins

    Berrett-Koehler Publishers 2014; US$ 16.95

    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable and... more...

  • Preventing Workplace Violence: A Training Guide for Managers and Supervisorsby Rosalind Jackson

    Elsevier Science 2014; US$ 49.95

    Preventing Workplace Violence: A Training Guide for Managers and Supervisors is a video presentation. Length: 25 minutes. In Preventing Workplace Violence: A Training Guide for Managers and Supervisors, presenter Rosalind W. Jackson provides the fundamentals of workplace violence prevention, including initial program development. This presentation... more...

  • Discovering the Total Cost of Security to the Enterpriseby Richard Lefler

    Elsevier Science 2014; US$ 34.95

    Discovering the Total Cost of Security to the Enterprise is a video presentation. Length: 29 minutes. In Discovering the Total Cost of Security to the Enterprise, presenter Richard Lefler discusses what security actually costs an organization in terms of operating, variable, and mandatory costs. Each of the three types of security costs are... more...

  • Adventures in Stationeryby James Ward

    Profile Books 2014; US$ 13.32

    We are surrounded by stationery: half-chewed Cristal Bics and bent paper clips, rubber bands to fiddle with or ping, blunt pencils, rubbers and Tipp-ex. They are integral parts of our everyday environment. So much so that we have no idea of the stories they have to tell. But James Ward is here to explain how important stationery is to... more...

  • Inverting the Paradox of Excellenceby Vivek Kale

    Taylor and Francis 2014; US$ 59.95

    Over time, overemphasis and adherence to the same proven routines that helped your organization achieve success can also lead to its decline resulting from organizational inertia, complacency, and inflexibility. Drawing lessons from one of the best models of success, the evolutionary model, Inverting the Paradox of Excellence explains why your... more...