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- CABI 2014; US$ 75.00
Experiences, encounters and events have come to play an ever-growing role in marketing. The Event as a Strategic Marketing Tool describes how events can be used as a strategic tool in marketing practices. The introductory chapters address the development of the experience economy, events, and event marketing. Subsequently, the book covers the various... more...
- Berrett-Koehler Publishers 2015; US$ 24.95
Cheryl Bachelder joined an ailing restaurant chain and turned it into the darling of the industry?by daring to serve the people in her organization well. When Bachelder was named CEO of Popeyes in the fall of 2007, guest visits had been declining for years, restaurant sales and profit trends were negative, and the company stock price had dropped... more...
- Diplomica Verlag 2012; US$ 58.97
Hauptbeschreibung Der Einsatz von Radio Frequency Identification (RFID) im Lebensmittelbereich ist derzeit sehr gefragt. Mit Hilfe dieses Buches soll ein Beitrag in Richtung der Einsetzbarkeit von RFID -Systemen zur Identifikation von Lebensmittelprodukten innerhalb und außerhalb des Unternehmens geleistet werden. Diese Studie wird in Anlehnung an... more...
- Wiley 2002; US$ 45.00
From the James Beard award--winning author of Sauces-a new classic on French cuisine for today's cook His award-winning books have won the praise of The New York Times and Gourmet magazine as well as such culinary luminaries as chefs Daniel Boulud, Jeremiah Tower, and Alice Waters. Now James Peterson brings his tremendous stores of culinary knowledge,... more...
- John Wiley & Sons, Inc. 2005; US$ 77.00
More and more, special events courses are being taught in hospitality and events management courses. Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professionals and the tools necessary for beginners to pursue a career... more...
- Taylor and Francis 2006; US$ 59.95
Now in its third successful edition, The Economics of Leisure and Tourism has been fully revised and updated to cover all the latest issues and changes, and more. Essentially a real world text in applied economics, it explains the necessary economic theories from first principles and applies them to a range of leisure and tourism problems and issues... more...
- Emerald Group Publishing Limited 2005; US$ 94.95
Presenting insights in the domains of hospitality, leisure, and tourism, this book provides a platform to galvanize thoughts on issues essential to professional practices from a global perspective. It also seeks to address the needs of those having interests in disseminating ideas, concepts and theories derived from scholarly investigations. more...
- CABI 2006; US$ 110.00
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and winery, restaurant and cellar door experiences. Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest management and marketing strategies. more...
- HarperCollins 2009; US$ 9.99
Dishwasher is the true story of a man on a mission: to clean dirty dishes professionally in every state in America. Part adventure, part parody, and part miraculous journey of self-discovery, it is the unforgettable account of Pete Jordan's transformation from itinerant seeker into "Dishwasher Pete"?unlikely folk hero, writer, publisher of his own... more...
- CABI 2004; US$ 90.00
The family business is a global phenomenon, and is particularly prominent in tourism and hospitality. In many cases, the family business was developed for the purpose of facilitating personal and family goals. For example, in rural areas, farmers can use tourism as a way to generate additional income, thereby remaining in the area and retaining family... more...