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Most popular at the top

  • Events as a Strategic Marketing Toolby D. Gerritsen; R. van Olderen

    CABI 2014; US$ 75.00

    Experiences, encounters and events have come to play an ever-growing role in marketing. The Event as a Strategic Marketing Tool describes how events can be used as a strategic tool in marketing practices. The introductory chapters address the development of the experience economy, events, and event marketing. Subsequently, the book covers the various... more...

  • The Chef Saysby Nach Waxman; Matt Sartwell

    Princeton Architectural Press 2014; US$ 11.99

    Compelling quotations from 150 chefs?including James Beard, Julia Child, Gordon Ramsay, April Bloomfield?to inspire and delight professional chefs, foodies, and anyone who's ever resolved a crisis by adding more butter. "Clean plates don't lie." ?Dan Barber Great chefs are not self-effacing or meek?there's no room for indecision in the professional... more...

  • Street Veganby Adam Sobel

    Potter/TenSpeed/Harmony 2015; US$ 25.00

    Meatless meals revamped by the Cinnamon Snail, the vegan food truck with a cult following. What's the secret behind the Snail's takeover of New York City streets? In all kinds of weather, vegetarians, vegans, and omnivores alike queue up for addictive vegan cuisine from truck owner Adam Sobel. Now Adam brings his food straight to your kitchen, along... more...

  • The Routledge Handbook of Tourism and Hospitality Educationby Dianne Dredge; David Airey; Michael J. Gross

    Taylor and Francis 2014; US$ 225.00

    Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly... more...

  • Event Designby Greg Richards; Lénia Marques; Karen Mein

    Taylor and Francis 2014; US$ 136.00

    Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic... more...

  • Human Resource Management for the Event Industryby Lynn Van Der Wagen; Lauren White

    Taylor and Francis 2014; US$ 61.95

    Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through... more...

  • A Hospitable World?by David Jordhus-Lier; Anders Underthun

    Taylor and Francis 2014; US$ 135.00

    The hospitality and tourism sector is a large and rapidly expanding industry worldwide, and can rightfully be described as a vehicle of globalisation. Hotels are among the cornerstones of the industry often drawing workers from the most vulnerable segments of multicultural labour markets, accommodating and entertaining tourists and business travelers... more...

  • The Philosophy of Wineby Cain Todd

    Taylor and Francis 2014; US$ 39.95

    Does this Bonnes-Mares really have notes of chocolate, truffle, violets, and merde de cheval? Can wines really be feminine, profound, pretentious, or cheeky? Can they express emotion or terroir? Do the judgements of 'experts' have any objective validity? Is a great wine a work of art? Questions like these will have been entertained by anyone who has... more...

  • Hotel Fatalby Max Scharnigg

    Herder Verlag 2010; US$ 9.06

    »Hotel Fatal« ist das Hotel, das jeder kennt. Mit feinem Humor erzählt Autor Max Scharnigg von den Widrigkeiten des Hotelaufenthalts: von straff gespannten Leintuchsystemen, die allenfalls Platz für eine Scheckkarte, niemals jedoch für den müden Hotelgast bieten, von den Geheimnissen der Minibar und den Überraschungen des Hotelfrühstücks. Für die Suche... more...

  • Elaine'sby Amy Phillips Penn; Liz Smith

    Skyhorse Publishing 2015; US$ 19.99

    A tribute to legendary restaurateur Elaine Kaufman and her renowned Manhattan creative melting pot. Elaine?s was a world-famous New York restaurant that became home to writers and celebrities. Owner Elaine Kaufman was known to be “New York feisty,? controversial, often rude, always blunt, with the flare of Gertrude Stein and Dorothy Parker. Elaine... more...