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- Gabler Verlag 2012; US$ 109.00
Customer Experience Management (CEM) ist ein Prozess des strategischen Managements zur Gestaltung aller Kundenerlebnisse mit einem Unternehmen über sämtliche Kundenkontaktpunkte hinweg. Kundenerlebnisse finden vor, während und nach dem Kauf eines Produkts oder einer Dienstleistung statt, wobei die Schaffung eines ganzheitlichen Kundenerlebnisses über... more...
- Gabler Verlag 2011; US$ 69.95
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators? back-offices and for cruisers? consumption experiences.... more...
- Springer Berlin Heidelberg 2012; US$ 74.95
This book examines trends in the global tourism and travel industry, ranging from aviation and hospitality, destination management and marketing to the challenges and impacts of sustainability, social media, corporate social responsibility and eco-mobility. more...
- Taylor and Francis 2010; US$ 55.95
Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in the hotel environment Key features of this essential text: · user-friendly style of writing and accessible page layout enables students to... more...
- Channel View Publications 2007; US$ 49.95
The vast majority of academic research of coastal tourism resort management has been undertaken in northern and southern Europe at the expense of a wider global consideration. This book aims to address this deficit and develop a global perspective on the management issues facing coastal resorts. more...
- Ebury Publishing 2013; US$ 15.98
What happens when you want to take a holiday or even just pop out for a drink and your dog looks up at you with expectant eyes? Do you know which pubs welcome muddy paws with a bowl of water and a dog biscuit? Or where you and your dog can both enjoy a comfortable overnight stay? From the editors of the UK's No 1 travel guide, the much loved... more...
- Monsoon Books Pte. Ltd. 2011; US$ 9.99
Increase F&B Sales is not a cookbook ? it?s a book for managers and owners of F&B outlets. Escalating costs cut into profits. This leads some F&B operators to raise prices, reduce portions, drop quality or resort to a combination of all three. A more effective and sustainable strategy to drive bottom line is to exploit the sometimes overlooked potential... more...
- CRC Press 2014; US$ 112.95
Whenever a major event requires police intervention, questions are raised about the nature of the police response. Could the police have prevented the conflict, been better prepared, reacted more quickly? Could they have acted more forcefully or brought the altercation under control more effectively? Based upon real case studies of events from all... more...
- Wiley 2007; US$ 27.95
Tony Allan is a rare breed - a masterful chef as well as a great businessman. He is second only to Sir Terence Conran as Britain's wealthiest restaurateur and enjoys celebrity status following his primetime BBC cookery show Tony & Giorgio, with best pal Giorgio Locatelli. Packed with entertaining anecdotes, his inspiring biography and business... more...
- Taylor and Francis 2013; US$ 38.95
A feast for all food writers, The Resource Guide for Food Writers is a comprehensive guide to finding everything there is to know about food, how to write about it and how to get published. An educator at the Culinary Institute of America, Gary Allen has compiled an amazing handbook for anyone who wants to learn more about food and share that knowledge... more...