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- Taylor and Francis 2014; US$ 57.95
The third edition of this classic volume integrates the idea of balancing tourism with protection of the resources upon which it depends. The text stresses the role of the community, identifies potential pitfalls, and raises issues of developmental ethics. It includes topics such as environmental impact, sustainability, and ecotourism. Special emphasis... more...
- Taylor and Francis 2014; US$ 50.78
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve... more...
- Erich Schmidt Verlag 2014; US$ 80.88
Eine professionelle Projektentwicklung ist das Fundament für den langfristig erfolgreichen Hotelbetrieb. Viele unterschiedliche Akteure ? ob Berater, Architekten, Hotelgesellschaften, Bauherren oder Investoren ? sind dabei beteiligt. Dies stellt hohe Anforderungen an die Koordination der Arbeit. Fehler können bis zum Scheitern des gesamten Hotelprojektes... more...
- OUP Oxford 2014; US$ 37.99
After many decades, if not centuries, of neglect of fine food and high-level restaurants in Britain, we are seeing a massive explosion of interest in food, cooking, and dining out. Christel Lane's book charts the process of this transformation and examines top contemporary restaurants and their chefs. The Cultivation of Taste presents a comparative... more...
- Troubador Publishing Ltd 2014; US$ 9.99
Arrazat?s Aubergines is a great read for any Francophile or food-lover and, for fans of Virgile?s Vineyard, it continues Patrick?s adventures with Manu and other familiar characters, whilst also following the continuing progress of Virgile himself. more...
- Goodfellow Publishers Ltd 2014; US$ 48.00
It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner. more...
- Taylor and Francis 2014; US$ 63.95
Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management science: forecasting... more...
- Wiley 2014; US$ 18.99
Make and serve drinks like a pro This latest edition of Bartending For Dummies features over 1,000 drink recipes in an A-Z format with clear, easy-to-follow instructions. This 5th Edition also provides over 40 new cocktails ideas for those who want to know how to serve cocktails professionally, for themselves, or for their guests. Detailed... more...
- Taylor and Francis 2014; US$ 59.95
For non-accountant hospitality managers, accounting and financial management is often perceived as an inaccessible part of the business. Yet having a grasp of accounting basics is a key part of management. Using an 'easy to read' style, this book provides a comprehensive overview of the most relevant accounting information for hospitality managers.... more...
- Taylor and Francis 2014; US$ 145.00
While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China?s... more...