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- Copyright Group 2014; US$ 3.49
When this book was first written it was hailed as a cutting edge book that not only shook up human analysis with its observations and categorisation techniques but advanced the whole sector forward. Sadly its fame was not to last as new ideas, techniques and methods debunked much of what had seemed so true, although in truth it still has much that... more...
- Taylor and Francis 2013; US$ 29.95
Do you want to spend less time studying but end up with better grades, and a deeper understanding of the subject? Studying psychology is a skill that can be learned. In this unique and practical 'how to' guide, Warren Davies offers some simple techniques that will enable students to retain information, organise their workload, and be more productive.... more...
- Taylor and Francis 2014; US$ 59.00
This state-of-the-art volume provides insight into the recent developments in survey research. It covers topics like: survey modes and response effects, bio indicators and paradata, interviewer and survey error, mixed-mode panels, sensitive questions, conducting web surveys and access panels, coping with non-response, and handling missing data.?The... more...
- SAGE Publications 2010; US$ 49.00
A must-have text for students and researchers planning to use interview methods for themselves. It is aimed at a broad range of disciplines with examples drawn from across the social, educational and health sciences. more...
- Springer Fachmedien Wiesbaden 2014; US$ 9.99
Die eminente Bedeutung von ExpertInneninterviews für die Forschungspraxis ist unumstritten. Sie gehören in vielen sozialwissenschaftlichen Disziplinen zur alltäglichen Forschungspraxis; sei es als eigenständige Erhebungsmethode, sei es als exploratives oder ergänzendes Instrument im Kontext quantitativer oder qualitativer Forschungsdesigns. Auf der... more...
- SAGE Publications 2013; US$ 37.00
MATLAB is a powerful data analysis program, but many behavioral science researchers find it too daunting to learn and use. An Introduction to MATLAB for Behavioral Researchers by Christopher R. Madan is an easy-to-understand, hands-on guide for behavioral researchers who have no prior programming experience. Written in a conversational and non-intimidating... more...
- Taylor and Francis 2013; US$ 56.95
Introduction to the Taxometric Method is a user-friendly, practical guide to taxometric research. Drawing from both classic and contemporary research, it provides a comprehensive introduction to the method. With helpful tools and guidance, the book is intended to teach those new to the method, as well as those already familiar with it, tips on how... more...
- Taylor and Francis 2013; US$ 59.95
This book develops an intuitive understanding of IRT principles through the use of graphical displays and analogies to familiar psychological principles. It surveys contemporary IRT models, estimation methods, and computer programs. Polytomous IRT models are given central coverage since many psychological tests use rating scales. Ideal for clinical,... more...
- Deutscher Universitätsverlag 2007; US$ 69.99
Anja Weißgerber entwickelt ein Modell zur Wirkung von Markenbeziehungen auf das Konsumentenverhalten im Fall von Krisensituationen und zeigt, dass gute Markenbeziehungen im Fall negativer Medienberichterstattung über die Marke immunisierenden Einfluss haben. Abschließend entwickelt sie Handlungsempfehlungen für das Markenmanagement vor und in ereignisinduzierten... more...