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- Deutscher Universitätsverlag 2007; US$ 69.99
Anja Weißgerber entwickelt ein Modell zur Wirkung von Markenbeziehungen auf das Konsumentenverhalten im Fall von Krisensituationen und zeigt, dass gute Markenbeziehungen im Fall negativer Medienberichterstattung über die Marke immunisierenden Einfluss haben. Abschließend entwickelt sie Handlungsempfehlungen für das Markenmanagement vor und in ereignisinduzierten... more...
- CRC Press 2011; US$ 99.95
Multivariate Generalized Linear Mixed Models Using R presents robust and methodologically sound models for analyzing large and complex data sets, enabling readers to answer increasingly complex research questions. The book applies the principles of modeling to longitudinal data from panel and related studies via the Sabre software package in R.... more...
- M&K Update Ltd 2011; US$ 11.18
Aimed at all health professionals regardless of their clinical setting, Brief Therapy addresses the patients needs, physical, mental and emotional. Usually, nurses and doctors deal with the practical aspects of healthcare, such as prescribing medication and carrying out tests. Meanwhile, mental health professionals consider separately whether... more...
- Taylor & Francis 2001; US$ 85.00
This best-selling text is written for those who use, rather than develop statistical methods. Dr. Stevens focuses on a conceptual understanding of the material rather than on proving results. Helpful narrative and numerous examples enhance understanding and a chapter on matrix algebra serves as a review. Annotated printouts from SPSS and SAS indicate... more...
OCR A2 Psychology Student Unit Guide (New Edition): Unit G544 Approaches and Research Methods in PsychologyHodder Education 2012; Not Available
Written by an examiner, David Clarke, this OCR A2 Psychology Student Unit Guide is the essential study companion for Unit G544: Approaches and Research Methods in Psychology.This full-colour book includes all you need to know to prepare for your unit exam: clear guidance on the content of the unit, with topic summaries, knowledge check questions... more...
- Taylor and Francis 2012; US$ 150.00
The book provides graduate students in the social sciences with the basic skills that they need to estimate, interpret, present, and publish basic regression models using contemporary standards. Key features of the book include: interweaving the teaching of statistical concepts with examples developed for the course from publicly-available social... more...
- SAGE Publications 2011; US$ 53.00
John McLeod's book is the only comprehensive guide to the range of qualitative methods used in counselling and psychotherapy. This timely new edition incorporates the last decade of developments in qualitative research methods with eight new chapters, new case studies and enchanced pedagogy throughout. more...
- SAGE Publications 2011; US$ 20.00
Essential learning and practice through assessment for all undergraduates with a research methods and design component to their psychology course. more...