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- Springer New York 2007; US$ 49.88
For today?s busy health care professional, clinical expertise is not enough: one also has to know the market. Richard Thomas?s step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game. From promotions to pricing,... more...
- Emerald Group Publishing Limited 2004; US$ 100.00
Take a look at the various ways in which technology has impacted the healthcare sector. What is there to know about online patient support systems? How can the Internet affect the provision of education and training for healthcare professionals? more...
- Emerald Group Publishing Limited 2004; US$ 199.00
Voluntary organisations are an integral part of community care, and the available research indicates the value of their social support role. However, surprisingly little is known about the forms and functions of this support, or the links to the formal support provided by the National Health Service (NHS), so hampering quality improvements. Therefore,... more...
- Palgrave Macmillan Ltd. 2004; US$ 110.00
Speaking for Patients and Carers draws on original research and is based on a theoretical framework taken from sociology and politics. It examines health consumer groups in the context of specific conditions: Arthritis and related conditions, cancer, heart and circulatory disease, maternity and childbirth, and mental health. It also analyzes their... more...
- McGraw-Hill Education 2006; US$ 47.00
Draws on key steps in practical application of health promotion. This book discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations. more...
- Emerald Group Publishing Limited 2007; US$ 199.00
Devoted to the research output of the Nuffield Centre for International Health and Development, this ebook reflects on the evolution and challenges facing centres such as Nuffield as they seek to support health and development in low and middle income countries. Articles cover a wide geographical and topical remit, including analyses of health reform... more...
- International Development Research Centre 2008; US$ 20.00
En 1993, le Rapport sur le développement dans le monde laissait entendre que laffectation proportionnelle des budgets de santé à la « charge de morbidité » locale pourrait abaisser considérablement les taux de mortalité et de morbidité. Comme la première édition de La réforme du système... more...
- McGraw-Hill Education 2008; US$ 55.00
Health systems everywhere face constant change as they seek to respond to evolving patterns of disease. This is especially true with communicable diseases where humanity is engaged in a constant evolutionary struggle with micro-organisms that are able to adapt rapidly to a changing world. This problem can be, for example, exemplified recently by the... more...
- International Labour Office 2005; US$ 5.00