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Most popular at the top
- Wharton Digital Press 2013; US$ 9.99
The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...
- Edward Elgar Publishing 2012; US$ 40.00
Tobacco use represents a critical global health challenge. The World Health Organization estimates that tobacco kills nearly 6 million people a year, with the toll expected to rise to 8 million annually over the next two decades. This detailed book, written by health and legal experts from institutions around the globe, examines legal issues arising... more...
- Rowman & Littlefield Publishers 2014; US$ 49.99
New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles. more...
- OUP Oxford 2015; US$ 19.99
The Future of the Professions predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, we will neither need nor want doctors, teachers, accountants, architects, the clergy, lawyers, and many others, to work as they did in the 20th century. more...
- Hardie Grant Books 2011; US$ 6.99
Fortune magazine proclaimed Jobs the CEO of the decade. Harvard Business Review called him the worlds best-performing CEO. And the Wall Street Journal praised him as a Person of the Decade. The longtime CEO of Apple, Inc., which he co-founded in 1976, Steve Jobs stepped down from that role in August 2011, bringing... more...
- Hodder Education 2012; US$ 17.58
Planned revision for your very best grades more...
- Wiley 2014; US$ 13.50 US$ 10.80
Resolving conflict in the workplace? No problem! Working your way through a conflict in the office can present unexpected challenges, but there's no need to feel unprepared — Workplace Conflict Resolution Essentials For Dummies has you covered! In the book, you'll find practical, expert guidance on various approaches to negotiating and... more...
- Berrett-Koehler Publishers, Inc. 2009; US$ 10.47
Shows that the steps taken to address economic crisis do nothing to deal with the reality of a failed economic system. This book identifies the sources of the failure in Wall Street institutions that have perfected the art of creating money out of nothing without producing anything of real value in return. more...
- Wiley 2012; US$ 26.99 US$ 21.59
A detailed look at the fast-growing field of Islamic banking and finance The global Islamic finance market is now worth about $700 billion worldwide. Islamic Finance For Dummies helps experienced investors and new entrants into Islamic finance quickly get up to speed on this growing financial sector. Here, you'll find clear and easy-to-understand... more...