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Most popular at the top

  • Audienceby Jeffrey K. Rohrs

    Wiley 2013; US$ 25.00 US$ 21.99

    Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they... more...

  • Business Analysisby Debra Paul; James Cadle; Donald Yeates; James Cadle; Malcolm Eva; Keith Hindle; Debra Paul; Craig Rollason; Paul Turner; Donald Yeates

    BCS Learning & Development Limited 2014; US$ 48.99

    Business analysts must respond to today's challenges by developing practical, creative and financially sound solutions. They need look no further for the necessary tools. This new edition of the bestselling BA guide includes the impact of Agile, an introduction to business architecture and expanded material on gap analysis and benefits management. more...

  • Contemporary Strategy Analysisby Robert M. Grant

    Wiley 2014; US$ 81.50 US$ 70.63

    Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial... more...

  • Building the Bridge As You Walk On Itby Robert E. Quinn

    Wiley 2011; US$ 27.95 US$ 24.50

    Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership—“the fundamental state of leadership.” The exploration of this transformative state is at the very heart of the book.... more...

  • Confronting Realityby Larry Bossidy; Ram Charan

    The Crown Publishing Group 2004; US$ 27.50

    Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it. Through a completely new way to understand and use the business model as the primary tool for confronting reality—a breakthrough that... more...

  • Survival of the Savvyby Rick Brandon; Marty Seldman

    Free Press 2004; US$ 28.00

    Two of the nation's most successful corporate leadership consultants now reveal their proven, systematic program for using the power of "high-integrity" politics to achieve career success, maximize team impact, and protect the company's reputation and bottom line. Each day in business, a corporate version of "survival of the fittest" is played out.... more...

  • The Enthusiastic Employeeby David Sirota; Louis A. Mischkind; Michael Irwin Meltzer

    Pearson Education 2005; US$ 27.99

    Enthusiastic employees far out-produce and outperform the average workforce:they step up to do the hard, even 'impossible' jobs.  Most people are enthusiastic when they're hired: hopeful, ready to work hard, eager to contribute. What happens? Management, that's what. The authors tell you what managers do wrong, and what they need to do instead. It's... more...

  • Selling Blue Elephantsby Alex Gofman; Ph.D Howard R. Moskowitz

    Pearson Education 2007; US$ 32.99

    Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation .   ... more...

  • Pricing with Confidenceby Reed Holden; Mark Burton

    Wiley 2010; US$ 29.95 US$ 26.50

    Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how... more...

  • The Failure of Risk Managementby Douglas W. Hubbard

    Wiley 2009; US$ 49.95 US$ 43.99

    An essential guide to the calibrated risk analysis approach The Failure of Risk Management takes a close look at misused and misapplied basic analysis methods and shows how some of the most popular "risk management" methods are no better than astrology! Using examples from the 2008 credit crisis, natural disasters, outsourcing to China, engineering... more...