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- Edward Elgar Publishing 2011; US$ 60.00
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate... more...
- F+W Media 2011; US$ 24.94
Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage. More than twenty-five centuries ago, the brilliant Chinese... more...
- Wiley 2012; US$ 27.95
There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and... more...
- Edward Elgar Publishing 2012; US$ 60.00
This Handbook offers an unrivalled overview of current research into how globalization is affecting the external relations and internal structures of major cities in the world. By treating cities at a global scale, it focuses on the 'stretching' of urban functions beyond specific place locations, without losing sight of the multiple divisions in contemporary... more...
- Hong Kong University Press, HKU 2011; US$ 50.00
In this practical guide to initial public offerings, Philippe Espinasse explains the pros and cons of turning private businesses into listed companies. In straightforward, jargon-free language he details the strategies, procedures, and documentation for different forms of listings, and describes the process of marketing and pricing an international... more...
- Business Expert Press 2012; US$ 19.95
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from... more...
- Penguin Group US 2013; US$ 9.99
Named one of the Ten Best Books of 2013 by Michiko Kakutani and the New York Times Book Review ?Blinder is a master storyteller . . . one of the best books yet about the financial crisis.? ? The Wall Street Journal Alan S. Blinder?esteemed Princeton professor, Wall Street Journal columnist, and former vice chairman of the Federal... more...
- Business Expert Press 2012; US$ 19.95
This is a book that does what the title says, and is different from most business process mapping information in three key ways. First, it lets you capture all the knowledge that goes into a workflow in any kind of organization, including the most difficult kind of all, the tacit knowledge people bring to the job and carry in their heads. Second, it... more...