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Most popular at the top
- Taylor and Francis 2012; US$ 65.00
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear... more...
- Cambridge University Press 2008; US$ 56.00
An international handbook linking the disciplines of psychology and economics. more...
- SAGE India 2008; US$ 29.95
Though India has become a lucrative market for various companies, the unique characteristics. of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines. the roles of marketing and selling... more...
- HarperCollins 2009; US$ 15.99
The Upside of Turbulence is an enlightening look at the inherent paradox of how to strategize and plan in a turbulent business world where the only thing that doesn?t change is change itself. In this book, based on a decade of research, historical case studies, and intensive work with established enterprises and start-ups, Donald Sull, named... more...
- Taylor and Francis 2012; US$ 54.95
How do the intellectual origins and historical background of western and other theories of development affect their relevance to contemporary Third-World conditions? This is the central question behind Gavin Kitching?s examination of ?development studies?, first published in 1982, from its origins in the late 1940s through to the contemporary era.... more...
- Wiley 2012; US$ 27.95 US$ 24.50
There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and... more...
- Wiley 2013; US$ 49.95 US$ 43.99
Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive... more...
- Wiley 2012; US$ 29.95 US$ 26.50
Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and... more...
- Marshall Cavendish 2012; US$ 4.00
FAQs on Marketing distills the essence of Philip Kotlers decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful?... more...