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- Wiley 2011; US$ 27.95 US$ 22.36
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors. more...
- F+W Media 2011; US$ 14.95
New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan , industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into... more...
- Wiley 2012; US$ 27.95 US$ 16.77
There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and... more...
- O'Reilly Media 2012; US$ 21.99
We live in an age of unparalleled opportunity for innovation. We?re building more products than ever before, but most of them fail?not because we can?t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our... more...
- Profile Books 2012; US$ 13.31
Shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award 2012. Why are some nations more prosperous than others? Why Nations Fail sets out to answer this question, with a compelling and elegantly argued new theory: that it is not down to climate, geography or culture, but because of institutions. Drawing on an extraordinary... more...
- Wiley 2012; US$ 49.95 US$ 29.97
As our economy shifts from recession to recovery, our current economic climate is ripe for transformation. CIOs are in a unique position to leverage technology in order to drive innovation and boost business growth. The CIO Playbook is the handy desk reference for CIOs, CEOs, CFOs, and up and coming leaders, revealing a dynamic seven-step framework... more...
- Wiley 2012; US$ 49.99 US$ 34.99
Everything you need to be fully prepared to take the PRINCE2 Foundation and Practitioner exam As an internationally recognized certification which focuses on the Foundation and Practitioner levels along with being recommended by the Project Management Institute, the PRINCE2 accreditation gives a bolster to any resume. The author, David Hinde,... more...