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Most popular at the top
- Wiley 2014; US$ 24.99 US$ 19.99
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products... more...
- Wiley 2015; US$ 27.95 US$ 19.57
Break free to make real change for yourself and others Have you ever felt like your progress was being blocked, not just by your own circumstances, but by the presence and actions of others? Freedom to Change releases you from the trap of constantly telling yourself that you'd be more successful at teaching, leading, or contributing to an organization... more...
- Zed Books 2015; US$ 12.95
In this remarkable and provocative book, Greek Finance Minister Yanis Varoufakis explodes the myth that financialisation, ineffectual regulation of banks, greed and globalisation were the root causes of the global economic crisis. more...
- Cambridge University Press 2004; US$ 68.00 US$ 55.76
Provides a timely and comprehensive overview of self-employment and entrepreneurship in our modern economy. more...
- Springer Berlin Heidelberg 2006; US$ 40.35
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. more...
- Edward Elgar Publishing 2008; US$ 40.00
?Building on the seminal work of Bent Flyvbjerg, this book is a collection of expert contributions that will prove essential to anyone wanting to understand why mega-projects go wrong and how they can be made to work better.? ? Professor Sir Peter Hall, University College London, UK ?This book offers a refreshing and fascinating look at mega-projects... more...
- Taylor and Francis 2008; US$ 54.95
In China, rent seeking has been linked to the idea of the local developmental state in which rapid economic development is explained in terms of the promotion of village and township enterprises by local cadres who wants to maximize revenue. At the same time, the rent-seeking state is also seen as the root of corrupt practices and in the creation... more...
- Edward Elgar Publishing 2009; US$ 60.00
Pricing is an essential aspect of the marketing mix for brands and products. This book covers the various developments and concepts as applied to tackling pricing problems. It is suitable for academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants. more...