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  • PRINCE 2 For Dummies Three e-book Bundle: Prince 2 For Dummies, Project Management For Dummies & Lean Six Sigma For Dummiesby Nick Graham; John Morgan; Martin Brenig-Jones

    Wiley 2013; US$ 49.99 US$ 39.99

    Packed with expert advice, this e-book bundle steers you through every step in the PRINCE2 and project management process - from initial planning to risk management and quality control. It also covers the techniques of Lean Six Sigma that will help you achieve your business goals by improving both the quality and efficiency of your projects. PRINCE2... more...

  • Reframing Organizationsby Lee G. Bolman; Terrence E. Deal

    Wiley 2013; US$ 75.00 US$ 65.00

    In this fifth edition of the bestselling text in organizational theory and behavior, Bolman and Deal’s update includes coverage of pressing issues such as globalization, changing workforce, multi-cultural and virtual workforces and communication, and sustainability. A full instructor support package is available including an instructor’s... more...

  • Emotional Brandingby Marc Gobe

    Allworth Press 2010; US$ 19.99

    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding? have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to... more...

  • Planning Theory for Practitionersby Michael P. Brooks

    American Planning Association 2002; US$ 51.99

    This book is recommended reading for planners preparing to take the AICP exam. In this new book, Michael Brooks bridges the gap between theory and practice. He describes an original approach?Feedback Strategy?that builds on the strengths of previous planning theories with one big difference: it not only acknowledges but welcomes politics?the... more...

  • Profitable Customer Engagementby V. Kumar

    SAGE Publications 2013; US$ 26.00

    The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines... more...

  • Business Analysisby Debra Paul; James Cadle; Donald Yeates; James Cadle; Malcolm Eva; Keith Hindle; Debra Paul; Craig Rollason; Paul Turner; Donald Yeates

    BCS Learning & Development Limited 2014; US$ 48.99

    Business analysts must respond to today's challenges by developing practical, creative and financially sound solutions. They need look no further for the necessary tools. This new edition of the bestselling BA guide includes the impact of Agile, an introduction to business architecture and expanded material on gap analysis and benefits management. more...

  • Handbook of Research on Customer Equity in Marketingby V. Kumar; D. Shah

    Edward Elgar Publishing 2015; US$ 60.00

    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...

  • Handbook of Human Resource Management in Emerging Marketsby F. Horwitz; P. Budhwar

    Edward Elgar Publishing 2015; US$ 60.00

    Bringing together a diverse set of key HRM themes such as talent management, global careers and employee engagement, this remarkably wide ranging work on managing human resources in more than 20 emerging markets is written by world-leading experts in HRM in emerging markets and based on leading-edge research and practice. more...

  • Decoding the Workplace: 50 Keys to Understanding People in Organizationsby John Ballard

    ABC-CLIO 2015; US$ 37.00

    There are many key questions about work that most individuals never consider. How can workplace norms affect our careers in powerful ways? How do sex-role stereotypes impact our behaviors? When are "teams" not teams? How does organizational culture profoundly affect your workplace? What questions should you ask yourself about your boss? What factors... more...

  • Business Ethics Through Moviesby Wanda Teays

    Wiley 2015; US$ 34.95 US$ 30.29

    Business Ethics Through Movies: A Case Study Approach examines a wide range of ethical dilemmas, principles and moral reasoning that arise in contemporary business through a series of popular films and real-world case studies. Engages readers in learning about ethical theory by using movies and both national and international case studies... more...