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Most popular at the top

  • The Accidental Scholarby Jagdish N. Sheth; John Yow

    SAGE Publications 2014; US$ 30.00

    ?Professor Jagdish Sheth is a brilliant and talented scholar in consumer behavior, strategy, and marketing theory. The most amazing part of the story is Jag?s insightful account of how he became what he is, a huge influence in marketing and business, by accident.? more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...

  • My Fight to the Topby Michelle Mone

    Blink Publishing 2015; US$ 13.11

    Michelle Mone is one of the most successful businesswomen of her generation. An inspiration for entrepreneurs the world over, Michelle overcame hardship and a difficult childhood to become one of the most lucrative and creative executives in business circles across the globe. Her journey to the top, however, hasn?t been easy. Born in the east end... more...

  • Success Secrets of the Online Marketing Superstarsby Mitch Meyerson

    Entrepreneur Press 2015; US$ 21.95

    Eager business owners gain access to the playbooks of 23 of today?s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and... more...

  • How to Start a Home-Based Gift Basket Businessby Shirley Frazier

    Globe Pequot Press 2010; US$ 17.99

    Everything you need to know to run a profitable gift basket business from your home. more...

  • The Wisdom of Failureby Laurence G. Weinzimmer; Jim McConoughey

    Wiley 2012; US$ 25.95

    "These fresh voices on the leadership stage show us that by looking honestly at failure, we can better navigate around it. An essential read for current and aspiring leaders." — Jack Stack , CEO, SRC Holdings; bestselling author, The Great Game of Business There is a paradox in leadership: we can succeed only by knowing failure. Every accomplished... more...

  • Building a Global Learning Organizationby Patrick Graupp; Gitte Jakobsen; John Vellema

    CRC Press 2014; US$ 49.95

    Building a Global Learning Organization: Using TWI to Succeed with Strategic Workforce Expansion in the LEGO Group describes how a multinational company developed a global structure for learning based on the TWI (Training Within Industry) program to create and sustain standardized work across multiple language and cultural platforms. In this... more...

  • Ten Types of Innovationby Larry Keeley; Helen Walters; Ryan Pikkel; Brian Quinn

    Wiley 2013; US$ 29.95

    PART ONE INNOVATION A NEW DISCIPLINE IS LEAVING THE LAB CHAPTER 1 RETHINK INNOVATION 2 Eradicate lore, substitute logic PART TWO TEN TYPES OF INNOVATION THE BUILDING BLOCKS OF BREAKTHROUGHS CHAPTER 2 THE TEN TYPES 16 An overview CHAPTER 3 PROFIT MODEL 18 How you make money CHAPTER 4 NETWORK 22 How you connect with others to... more...

  • Business Ethics in the Global Marketby Tibor R. Machan

    Hoover Institution Press 1999; US$ 17.99

    What special problems arise for managers and employees of companies when they do business in countries and cultures other than their own? The essays in this book identify universal principles of business ethics and spell out minimal legal and ethical absolutes in foreign trade. They examine human rights and analyze the cross-cultural aspects of two... more...

  • Supervisor's Guide to Labor Relationsby T. O. Collier

    Society for Human Resource Management 2012; US$ 10.99

    In practical language, this book outlines the appropriate behaviors a supervisor should display during an labor organizing campaign. To protect the rights of the company, the employees, and the union, supervisors must know what they can say to employees and what they should never say, and what they can do and what they should never do. more...