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Most popular at the top

  • The Handbook of Field Marketingby Alison Williams; Roddy Mullin

    Kogan Page 2009; US$ 26.46

    The Handbook of Field Marketing covers all you need to practice face to face personal contact direct marketing. Includes sections on selling promotions, exhibitions and road shows, merchandising, auditing, sampling and demonstration, and mystery shopping. more...

  • Chaoticsby Philip KOTLER; John A. CASLIONE

    AMACOM 2009; US$ 25.00

    A new way of doing business for increasingly turbulent times. more...

  • Money and Households in a Capitalist Economyby Z. Todorova

    Edward Elgar Publishing 2009; US$ 40.00

    Presents a study of the capitalist economy that utilizes a distinctive combination of Post Keynesian, institutional and gender analysis to examine household economics in capitalist society in order to flesh out the gaps in each. more...

  • Animal Spiritsby George A. Akerlof; Robert J. Shiller

    Princeton University Press 2010; US$ 16.95 US$ 15.42

    The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, "animal spirits" are driving financial events worldwide. In this book, acclaimed economists George Akerlof and Robert Shiller... more...

  • Start Your Own Freelance Writing Business and Moreby Entrepreneur Press

    Entrepreneur Press 2008; US$ 17.99

    Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it’s time to take your writing career into your own handsand start your professional freelance writing business! One of the fastest and least expensive homebased businesses to start, the business of freelance writing lets you turn your writing talent... more...

  • Go Mobileby Jeanne Hopkins; Jamie Turner

    Wiley 2012; US$ 24.95 US$ 21.99

    Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into... more...

  • Real-Time Marketing and PRby David Meerman Scott

    Wiley 2011; US$ 18.95 US$ 16.50

    Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based... more...

  • A 1950s Housewifeby Sheila Hardy

    The History Press 2011; US$ 5.99

    Being a housewife in the 1950s was quite a different experience to today. After the independence of the wartime years, women had to leave their jobs when they married and support their husband by creating a spotless home, delicious meals and an inviting bedroom. A 1950s Housewife collects heart-warming personal anecdotes from women who embarked on... more...

  • Ethics for Managersby Joseph Gilbert

    Taylor and Francis 2012; US$ 57.95

    This book examines issues relating to ethical decision-making in the managerial context. Managers are paid to oversee the work of others, and in the course of their work, they often make decisions that impact other people. This book is intended to help managers, and students of management, reflect on the impact of their decisions, and to help them... more...

  • Fast Food/Slow Foodby Richard Wilk

    AltaMira Press 2006; US$ 36.00

    Wilk and his colleagues draw upon their own international field experience to examine how food systems are changing around the globe. The authors offer a cultural perspective that is missing in other economic and developmental studies, and provide rich ethnographic data on markets, industrial production, and food economies. This new book will appeal... more...