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Most popular at the top

  • Content Marketing For Dummiesby Susan Gunelius

    Wiley 2011; US$ 24.99 US$ 19.99

    Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how.... more...

  • The Ultimate Sales Letterby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that... more...

  • Workingby Studs Terkel

    The New Press 2011; US$ 18.99

    WITH A NEW FOREWORD BY ADAM COHEN OF THE NEW YORK TIMES Perhaps Studs Terkel's best-known book, Working is a compelling look at jobs and the people who do them. Consisting of over one hundred interviews with everyone from a gravedigger to a studio head, from a policeman to a piano tuner, this book provides an enduring portrait of people's feelings... more...

  • Collaborative Enterprise Architectureby Stefan Bente; Uwe Bombosch; Shailendra Langade

    Elsevier Science 2012; US$ 49.95

    Ever-changing business needs have prompted large companies to rethink their enterprise IT. Today, businesses must allow interaction with their customers, partners, and employees at more touch points and at a depth never thought previously. At the same time, rapid advances in information technologies, like business digitization, cloud computing, and... more...

  • Private Standards and Global Governanceby Axel Marx; Miet Maertens; Johan F. M. Swinnen

    Edward Elgar Publishing 2012; US$ 40.00

    Private regulatory initiatives aim to govern supply chains across the globe according to a set of environmental, food safety and/or social standards. Until now, literature on the topic has been fragmented and divided by research fields. However, this unique and comprehensive book bridges these disciplinary and thematic research lines, bringing together... more...

  • No B.S. Direct Marketingby Dan S. Kennedy

    Entrepreneur Press 2013; US$ 17.99

    Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedydelivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated... more...

  • The Hard Thing About Hard Thingsby Ben Horowitz

    HarperCollins 2014; US$ 19.99

    Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup?practical wisdom for managing the toughest problems business school doesn?t cover, based on his popular ben?s blog. While many people talk about how great it is to start... more...

  • Competition Policyby Massimo Motta

    Cambridge University Press 2004; US$ 64.00

    The first book offering a systematic treatment of the economics of antitrust or competition policy. more...

  • The Handbook of Logistics and Distribution Managementby Alan Rushton; Phil Croucher; Peter Baker

    Kogan Page 2014; US$ 84.95

    The Handbook of Logistics and Distribution Management is the definitive introduction to all the main elements of modern logistics and distribution. An invaluable guide for distribution, logistics and supply-chain professionals as well as students it covers key topics such as planning for logistics, procurement and inventory decisions, warehousing,... more...

  • Business Process Changeby Paul Harmon

    Elsevier Science 2014; US$ 53.95

    Business Process Change , 3 rd Edition provides a balanced view of the field of business process change. Bestselling author Paul Harmon offers concepts, methods, cases for all aspects and phases of successful business process improvement. Updated and added for this edition is new material on the development of business models and business process... more...