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Most popular at the top

  • The Ultimate Sales Letterby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that... more...

  • What's the Future of Businessby Brian Solis

    Wiley 2013; US$ 29.95

    "In today’s rapidly changing digital environment, Darwinism is alive and well.  What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." — Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to... more...

  • No B.S. Direct Marketingby Dan S. Kennedy

    Entrepreneur Press 2013; US$ 17.99

    Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedydelivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated... more...

  • Success Under Stressby Ph.D. Sharon Melnick

    AMACOM 2012; US$ 3.99

    Overwhelmed? Exhausted? Your stress stops here? more...

  • PgMP® Exam Practice Test and Study Guide, Fourth Editionby Ginger Levin; J. LeRoy Ward

    CRC Press 2013; US$ 69.95

    PgMP ® Exam Practice Test and Study Guide, Fourth Edition is the book you need to pass the Program Management Professional (PgMP ® ) exam the first time around. It reflects recent revisions based on PMI ® 's Standard for Program Management - Third Edition (2013). Based on best practices that complement PMI ® ?s standards, this is the most comprehensive... more...

  • Competition Policyby Massimo Motta

    Cambridge University Press 2004; US$ 64.00

    The first book offering a systematic treatment of the economics of antitrust or competition policy. more...

  • Reading Financial Reports For Dummiesby Lita Epstein

    Wiley 2013; US$ 22.99 US$ 18.39

    Discover how to decipher financial reports Especially relevant in today's world of corporate scandals and new accounting laws, the numbers in a financial report contain vitally important information about where a company has been and where it is going. Packed with new and updated information, Reading Financial Reports For Dummies, 3rd Edition... more...

  • Creative Work Beyond the Creative Industriesby G. Hearn; R. Bridgstock; B. Goldsmith

    Edward Elgar Publishing 2014; US$ 40.00

    ‘Hearn and his colleagues have amassed an impressive array of empirical evidence, theoretical insights and policy prescriptions for understanding how creative workers are contributing to a variety of industries outside the purely cultural or creative industry sectors. The scope of their investigations includes healthcare, banking, manufacturing,... more...

  • Decision Making For Dummiesby Dawna Jones

    Wiley 2014; US$ 26.99 US$ 21.59

    Discover the best approaches for making business decisions Today's business leaders have to face the facts—you can't separate leadership from decision making. The importance of making decisions, no matter how big or small, cannot be overstated. Decision Making For Dummies is a candid resource that helps leaders understand the impact of... more...

  • Agile for Project Managersby Denise Canty

    CRC Press 2016; US$ 61.95

    Agile project management is a proven approach for designing and delivering software with improved value to customers. Agility is all about self-directed teams, feedback, light documentation, and working software with shorter development cycles. The role of the project manager with agile differs significantly from traditional project management in... more...