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- Wiley 2012; US$ 29.99
Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking... more...
- New Press, The 2012; US$ 20.95
When Wisconsin governor Scott Walker threatened the collective bargaining rights of the state’s public sector employees in early 2011, the massive protests that erupted inresponse put the labor movement back on the nation’s front pages. It was a fleeting reminder of a not-so-distant past when the labor question”and the... more...
- Entrepreneur Press 2008; US$ 14.95
Here it is: no warm ?n fuzzies, no academic theories?just hard-core strategies from real world trenches?the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy... more...
- AMACOM 2012; US$ 39.95
From recruitment to orientation, this updated and accessible guide covers it all. more...
- Nicholas Brealey Publishing 2012; US$ 29.15
FROM THE AUTHOR OF THE BESTSELLING WHEN CULTURES COLLIDE International teams are rapidly becoming the central operating mode for global enterprises. They are often agile and perceptive, know local markets better than HQ does, lead innovation and exploratory ventures, and are more culturally aware than their parent company. But how much autonomy should... more...
- Wiley 2012; US$ 22.95
Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople... more...
- Business Expert Press 2013; US$ 19.95
If you?re a manager of a supply chain operation, or a student learning about supply chain management, this book will provide not only an overview of supply chain management but also a framework for subsequent, more detailed study in various aspects of supply management. This book reviews the evolution of supply chain management concepts and discusses... more...
- Wiley 2013; US$ 65.00
A new edition of the most popular book of project management case studies, expanded to include more than 100 cases plus a "super case" on the Iridium Project Case studies are an important part of project management education and training. This Fourth Edition of Harold Kerzner's Project Management Case Studies features a number of new... more...
- Wiley 2013; US$ 24.99
The bestselling Excel book - completely updated for Excel 2013! As the world's leading spreadsheet application, Excel has an enormous user base. The release of Office 2013 brings major changes to Excel, so Excel For Dummies comes to the rescue once more! Featuring the friendly For Dummies style, this popular guide shows beginners how to get... more...
- SAGE Publications 2012; US$ 49.00
Packed with case studies and a wide range of international examples, this highly critical text reveals CSR as an attempt to gain legitimacy from consumers and employees, therefore furthering the exploitative and colonizing agenda of the corporation. more...