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Most popular at the top
- Biteback Publishing 2014; US$ 10.19
The Conservative Party wants to win the 2015 general election with an outright majority. But what should be the party?s purpose in government? In this unique guide, Conservative MP Nick Herbert explores the values that have ensured the party?s success for the better part of the last hundred years, and sets out how they should be applied to build another... more...
- Make-Do Publishing 2014; US$ 13.11
One of the better known entrepeneurs of his generation in China.' -- New York Times. British entrepeneur's gripping, thriller-esque memoir about his daring attempt to force open China's closed media sector. For seven roller coaster years, Kitto outwitted powerful competitors and jealous partners to build the most profitable and popular English language... more...
- SAGE Publications 2014; US$ 30.00
?Professor Jagdish Sheth is a brilliant and talented scholar in consumer behavior, strategy, and marketing theory. The most amazing part of the story is Jag?s insightful account of how he became what he is, a huge influence in marketing and business, by accident.? more...
- Wiley 2015; US$ 35.00
The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan’t resist Value Proposition Design helps you tackle a corechallenge of every business — creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will... more...
- Edward Elgar Publishing 2015; US$ 40.00
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...
- Blink Publishing 2015; US$ 13.11
Michelle Mone is one of the most successful businesswomen of her generation. An inspiration for entrepreneurs the world over, Michelle overcame hardship and a difficult childhood to become one of the most lucrative and creative executives in business circles across the globe. Her journey to the top, however, hasn?t been easy. Born in the east end... more...
- Wiley 2015; US$ 19.99
Growing a small business requires more than just sales Business Development For Dummies helps maximise thegrowth of small- or medium-sized businesses, with a step-by-stepmodel for business development designed specifically for B2B or B2Cservice firms. By mapping business development to customer lifecycle, this book helps owners and managers ensure... more...
- Entrepreneur Press 2015; US$ 21.95
Eager business owners gain access to the playbooks of 23 of today?s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and... more...
- Taylor and Francis 2013; US$ 260.00
Now in its second edition Maritime Economics provides a valuable introduction to the organisation and workings of the global shipping industry. The author outlines the economic theory as well as many of the operational practicalities involved. Extensively revised for the new edition, the book has many clear illustrations and tables. Topics covered... more...
- Wiley 2005; US$ 16.95
Praise for THE TRAVELS OF A T-SHIRT IN THE GLOBAL ECONOMY "Engrossing . . . (Rivoli) goes wherever the T-shirt goes, and there are surprises around every corner . . . full of memorable characters and vivid scenes." — Time "An engaging and illuminating saga. . . . Rivoli follows her T-shirt along its route, but that is like saying that Melville... more...