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  • Learn or Dieby Edward D. Hess

    Columbia University Press 2014; US$ 28.99

    New and evolving technologies and increasing globalization continue to impact many businesses. To compete in this rapidly changing environment, individuals and organizations must take their ability to learn—the foundation for continuous improvement, operational excellence, and innovation—to a much higher level. In Learn or Die, Edward D. Hess combines... more...

  • Women Who Brandby Catherine Kaputa

    Nicholas Brealey Publishing 2014; US$ 19.95

    A twenty year veteran of branding advises women how to use their gender-based advantages to succeed beyond mid-level in corporations. more...

  • Maiden Voyageby Joshua A. Fogel

    University of California Press 2014; US$ 60.00

    After centuries of virtual isolation, during which time international sea travel was forbidden outside of Japan?s immediate fishing shores, Japanese shogunal authorities in 1862 made the unprecedented decision to launch an official delegation to China by sea. Concerned by the fast-changing global environment, they had witnessed the ever-increasing... more...

  • The Rise and Fall of Mass Marketing (RLE Marketing)by Richard S. Tedlow; Geoffrey G. Jones

    Taylor and Francis 2014; US$ 115.00

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international... more...

  • How Safe is Safe Enough?by E.E. Lewis

    Carrel Books 2014; US$ 34.95

    Every time an airplane crashes, a gas line explodes, a bridge collapses, or a contaminant escapes the public questions whether the benefits that technology brings are worth its risks. Written in laymen?s language, How Safe Is Safe Enough? explores the realities of the risks that technology presents and the public?s perceptions of them. E. E. Lewis... more...

  • Letters from My Sisterby Eve Lederman; Faye Lederman

    Skyhorse Publishing 2014; US$ 16.95

    Eve and Faye?s correspondence began with a simple letter about a bad job interview or bad hair day, seeking comfort from hundreds of miles away. As their adult lives unfolded, gender roles, career choices, and family relationships became fair game, subject to both scrutiny and hilarity as the Ledermans lovingly ridicule everyone in their path. In... more...

  • New Strategies for Social Innovationby Steven G Anderson

    Columbia University Press 2014; US$ 34.99

    Market-based development strategies designed to help the world?s poor receive significant support from advocates, academics, governments, and the media, yet frequently the perceived success of these programs rests on carefully selected examples and one-sided, enthusiastic accounts. In practice, these approaches are often poorly defined and executed,... more...

  • Hello, My Name Is Awesomeby Alexandra Watkins

    Berrett-Koehler Publishers 2014; US$ 16.95

    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable and... more...

  • Hello, My Name Is Awesomeby Alexandra Watkins

    Berrett-Koehler Publishers 2014; US$ 16.95

    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable and... more...

  • Warman's U.S. Stamps Field Guideby Maurice D. Wozniak

    F+W Media 2014; US$ 14.99

    Warman's U.S. Stamps Field Guide, 3rd edition , features photographs of nearly 1,000 color stamps, thousands of listings values for U.S. regular-issue and Airmail stamps from 1847-2013, all providing a compact and enjoyable overview of one of the world?s oldest hobbies. more...