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  • Economic Thoughtby Heinz D Kurz; Jeremiah Riemer

    Columbia University Press 2016; US$ 26.99

    In this concise and strategic history, Heinz D. Kurz selects major moments in the development of economic ideas to portray the growth of the field and how economic insights are acquired, lost, and reborn. His timeline focuses on the dynamic individuals who give old ideas new life and the historical events that provoke the combination and recombination... more...

  • Data Collectionby Patricia Pulliam Phillips; Cathy A. Stawarski

    Wiley 2016; US$ 50.95

    Data Collection Data Collection is the second of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research,... more...

  • Data Conversionby Patricia Pulliam Phillips; Holly Burkett

    Wiley 2016; US$ 50.95

    This book tackles the third major challenge and the second most difficult step in the ROI methodology: converting data to monetary values. When a particular project or program is connected to a business measure, the next logical question is: what is the monetary value of that impact? For ROI analysis, it is at this critical point where the monetary... more...

  • Nonprofit Essentialsby Jeannette Woodward

    Wiley 2016; US$ 58.50

    "Nonprofit Essentials: Managing Technology is a comprehensive work. Suitable for any size organization, the book is distinguished by its focus on 'the human factor' along with volumes of technology information. It should prove to be an invaluable resource for administrators, volunteers, and trustees who must ensure their organization's effective use... more...

  • Communication and Implementationby Jack J. Phillips; Wendi Friedman Tush

    Wiley 2016; US$ 50.95

    Communication and Implementation Communication and Implementation is the sixth of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest... more...

  • Social Choice and Welfareby P.K. Pattanaik; M. Salles

    Elsevier Science 2016; US$ 72.95

    This volume comprises papers presented at the Symposium on Collective Choice, by leading experts in this field. It presents recent advances in Social Choice Theory and Welfare Economics. The papers are classified in two broad groups: (1) those dealing with the ethical aspects of the theory of social choice and (2) those concerned with the positive... more...

  • Land Use and Town and Country Planningby J. T. Coppock; L. F. Gebbett; W. F. Maunder

    Elsevier Science 2016; US$ 72.95

    Land Use and Town and Country Planning is a 14-chapter text that provides statistical data on human land use and town and country planning, with particular emphasis on the Great Britain land statistics. The opening chapters deal with the concepts of land and land use, measurement, and the adoption of the metric system. The succeeding chapters are... more...

  • Managing High-Tech Start-Upsby Duncan MacVicar; Darwin Throne

    Elsevier Science 2016; US$ 72.95

    Managing High-Tech Start-Ups equips engineers with a basic tool-kit for founding a high-tech manufacturing company. It gives would-be entrepreneurs insightful knowledge on how to attack such problems as developing a marketing plan, a sales plan, targets, pricing, hiring a sales force, evaluating marketing results, and correcting problems. The book... more...

  • Pharmaceuticals-Where's the Brand Logic?by Giles David Moss

    CRC Press 2016; US$ 41.95

    Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere?s the Brand Logic?: Branding Lessons and Strategy discusses... more...

  • Applied Game Theory and Strategic Behaviorby Ilhan K. Geckil; Patrick L. Anderson

    CRC Press 2016; US$ 99.95

    Useful Tools to Help Solve Decision Making Problems Applied Game Theory and Strategic Behavior demonstrates the use of various game theory techniques to address practical business, economic, legal, and public policy issues. It also illustrates the benefits of employing strategic thinking that incorporates the uncertainty surrounding the behavior... more...