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Manufacturing industries

Most popular at the top

  • Professionelles Guerilla-Marketingby Katharina Hutter; Stefan Hoffmann

    Springer 2014; US$ 29.99

    Unkonventionelle Marketingmaßnahmen?wie Guerilla-Marketing-Aktionen werden in der Unternehmenspraxis immer haufiger eingesetzt. Mit Hilfe von Guerilla-Methoden wird zum einen die Aufmerksamkeit der Konsumenten gewonnen und zum anderen die Werbeeffizienz gesteigert. Katharina Hutter und Stefan Hoffmann beleuchten Guerilla-Marketing erstmals praxisorientiert... more...

  • Kulturelle Anforderungen an das Markenmanagement im Profisportby Rainer Fischer

    Springer 2014; US$ 49.99

    ?Professionelle Einzelsportler und Sportteams erstreben neben sportlichen Erfolgen die Positionierung ihrer personlichen Marke auf lokalen und internationalen Markten. Rainer Fischer thematisiert zwei Fragestellungen: Zum einen, wie eine Marke an die spezifischen kulturellen Besonderheiten eines potenziellen Absatzmarktes angepasst und entsprechend... more...

  • The Economics of Offsetsby Stephen Martin

    Taylor and Francis 2014; US$ 210.00

    Despite their growth, outlined and analysed in this book, the claims and counter-claims that surround offsets have not been subjected to critical scrutiny by economists. This book fills that gap. It brings together a team of internationally renowned specialists to document and evaluate the economic impact of several countries' offset policies. In addition,... more...

  • Who's Buying Apparelby The New Strategist Editors

    New Strategist Press, LLC 2014; US$ 68.95

    The ninth edition of Who’s Buying Apparel is based on unpublished data collected by the Bureau of Labor Statistics’ 2012 Consumer Expenditure Survey—you can’t get these data online. It examines how much Americans spend on apparel by the demographics that count—age, income, high-income households, household type, race and Hispanic... more...

  • Who's Buying Household Furnishings, Services, and Suppliesby The New Strategist Editors

    New Strategist Press, LLC 2014; US$ 68.95

    The eleventh edition of Who’s Buying Household Furnishings, Services, and Supplies is based on unpublished data collected by the Bureau of Labor Statistics’ 2012 Consumer Expenditure Survey—you can’t get these data online. It examines how much Americans spend on their homes by the demographics that count: age, income, high-income... more...

  • The Small Arms Tradeby Matthew Schroeder; Dan Smith; Rachel Stohl

    Oneworld Publications 2012; US$ 14.95

    This enlightening guide reveals the disturbing reality within the murky underworld of international arms trading. more...

  • Washingtons Söldnerby Klaas Voß

    Hamburger Edition HIS 2014; US$ 31.89

    In den letzten Jahren fand eine stetige Privatisierung von Kriegen statt, nicht zuletzt durch den Einsatz von "Söldnerfirmen" wie Blackwater (heute: Academi) in Afghanistan und im Irak. Doch es ist ein weit verbreiteter Irrglaube, dass Söldner erst mit dem Aufstieg der großen Militärdienstleister nach dem Ende des Kalten Krieges wieder zu... more...

  • Starting from Scrapby Stephen H. Greer

    Burford Books 2010; US$ 18.95

    How a young American in Hong Kong built a $250-million business in the bare-knuckle world of scrap-metal recycling. more...

  • Can American Manufacturing Be Saved?by Michele NashHoff

    Garrett County Press 2012; US$ 9.99

    This book details how manufacturing developed in America through the industrial revolution and labor movement, analyzes the impact of outsourcing offshore and our nation?s trade policies, looks at what various organizations are doing to try to help save American manufacturing, and what we can do as individuals from the perspective of business owners,... more...

  • Clarks: Made to Lastby Mark Palmer

    Profile Books 2013; US$ 26.67

    Clarks' reach extends to all corners of the globe and yet it remains a family-owned business firmly rooted in its Quaker origins, (unlike other well known Quaker firms like Cadburys, now part of US giant Kraft.) Founded in 1825 by two brothers, Cyrus and James Clark, the company began as a rug-making operation in the then tiny village of Street,... more...