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  • Professionelles Guerilla-Marketingby Katharina Hutter; Stefan Hoffmann

    Springer 2014; US$ 29.99

    Unkonventionelle Marketingmaßnahmen?wie Guerilla-Marketing-Aktionen werden in der Unternehmenspraxis immer haufiger eingesetzt. Mit Hilfe von Guerilla-Methoden wird zum einen die Aufmerksamkeit der Konsumenten gewonnen und zum anderen die Werbeeffizienz gesteigert. Katharina Hutter und Stefan Hoffmann beleuchten Guerilla-Marketing erstmals praxisorientiert... more...

  • Kulturelle Anforderungen an das Markenmanagement im Profisportby Rainer Fischer

    Springer 2014; US$ 49.99

    ?Professionelle Einzelsportler und Sportteams erstreben neben sportlichen Erfolgen die Positionierung ihrer personlichen Marke auf lokalen und internationalen Markten. Rainer Fischer thematisiert zwei Fragestellungen: Zum einen, wie eine Marke an die spezifischen kulturellen Besonderheiten eines potenziellen Absatzmarktes angepasst und entsprechend... more...

  • The Economics of Offsetsby Stephen Martin

    Taylor and Francis 2014; US$ 210.00

    Despite their growth, outlined and analysed in this book, the claims and counter-claims that surround offsets have not been subjected to critical scrutiny by economists. This book fills that gap. It brings together a team of internationally renowned specialists to document and evaluate the economic impact of several countries' offset policies. In addition,... more...

  • Who's Buying Apparelby The New Strategist Editors

    New Strategist Press, LLC 2014; US$ 68.95

    The ninth edition of Who’s Buying Apparel is based on unpublished data collected by the Bureau of Labor Statistics’ 2012 Consumer Expenditure Survey—you can’t get these data online. It examines how much Americans spend on apparel by the demographics that count—age, income, high-income households, household type, race and Hispanic... more...

  • Who's Buying Household Furnishings, Services, and Suppliesby The New Strategist Editors

    New Strategist Press, LLC 2014; US$ 68.95

    The eleventh edition of Who’s Buying Household Furnishings, Services, and Supplies is based on unpublished data collected by the Bureau of Labor Statistics’ 2012 Consumer Expenditure Survey—you can’t get these data online. It examines how much Americans spend on their homes by the demographics that count: age, income, high-income... more...

  • Hello Girls and Boys!by David Veart

    Auckland University Press 2014; US$ 29.15

    Toys are fun – but they are also serious business, as David Veart makes clear in this remarkable story of New Zealanders and their toys from Maori voyagers to twenty-first-century gamers. With its memories of knucklebones and double happys, golliwogs and tin canoes, marbles and Meccano, Tonka trucks and Buzzy Bees, this is a seriously fun New Zealand... more...

  • The Small Arms Tradeby Matthew Schroeder; Dan Smith; Rachel Stohl

    Oneworld Publications 2012; US$ 14.95

    This enlightening guide reveals the disturbing reality within the murky underworld of international arms trading. more...

  • Measure of a Manby Martin Greenfield; Wynton Hall

    Regnery Publishing 2014; US$ 27.99

    He's been called "America's greatest living tailor" and "the most interesting man in the world." Now, for the first time, Holocaust survivor Martin Greenfield tells his incredible life story. Taken from his Czechoslovakian home at age fifteen and transported to the Nazi concentration camp at Auschwitz with his family, Greenfield came face to face... more...

  • Fashion Marketingby Caroline Le Bon

    Business Expert Press 2014; US$ 19.95

    Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments,... more...

  • Familieninterne Unternehmensnachfolge: Übertragung einer GmbH auf die nächste Generationby Sascha Schneider

    Diplomica Verlag 2014; US$ 32.12

    Jeder geschäftsführende Gesellschafter sieht sich im Laufe seines Geschäftslebens mit der Frage konfrontiert wer das Unternehmen fortführen soll, wenn dieser das aktive Geschäft nicht mehr betreiben will oder nicht mehr betreiben kann. Eine fundierte und frühzeitige Planung der Unternehmensnachfolge ist für einen reibungslosen Generationenwechsel unerlässlich.... more...