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Manufacturing industries

Most popular at the top

  • Demographic Change And The Fashion Marketby Richard Jones

    Emerald Group Publishing Limited 2005; US$ 199.00

    This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour. more...

  • China textile tradeby Gail Taylor

    Emerald Group Publishing Limited 2004; US$ 199.00

    This study focuses on perceptions of registered brands sold in Shanghai. Brand identity has been studied in Western settings; this study expands understanding of brand identity from a Chinese perspective. Chinese shoppers in Shanghai shopping malls were asked to compare US and Chinese brands in a survey about their perceptions of product attributes,... more...

  • Fashion marketingby Anne Marie Doherty

    Emerald Group Publishing Limited 2004; US$ 199.00

    Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non-conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to facilitate the internationalisation of retailer operations. This... more...

  • Techniques for Ensuring PR Coverage in the Regional Mediaby Mike Imeson

    Thorogood Publishing 1998; US$ 180.00

    The regional media are vibrant and growing, attracting bigger and better audiences and producing better programmes and better publications - offering substantial PR opportunities at every level. But opportunities are often missed, partly because the PR industry often underplays the potential impact the regions can have and still considers that national... more...

  • Travel and Transportationby Jessica Cohn

    Infobase Publishing 2010; US$ 47.94

    In today's dynamic employment scene it is common for professionals to change careers during their working lives. Whether to seek fresh challenges, live a preferred lifestyle, or find a more personally satisfying line of work, more and more people are choosing new and different career paths. Sometimes experienced workers are forced to launch a new... more...

  • The Rise and Fall...and Rise Againby Gerald Ratner

    Wiley 2010; US$ 16.95 US$ 11.86

    In 1991, Gerald Ratner made a landmark speech to the Institute of Directors After over 25 years in the jewellery trade, Gerald Ratner was one of the most well-known and successful retailers of his generation. He had built up a highly profitable, multi-million pound international business, including household names like Ratners, H Samuel, Ernest... more...

  • Packaging Boyhoodby Ed.D. Sharon Lamb; Ed.D. Lyn Mikel Brown; Ed.D. Mark Tappan

    St. Martin's Press 2009; US$ 8.99

    Player. Jock. Slacker. Competitor. Superhero. Goofball. Boys are besieged by images in the media that encourage slacking over studying; competition over teamwork; power over empower - ment; and being cool over being yourself. From cartoons to video games, boys are bombarded with stereotypes about what it means to be a boy, including messages about... more...

  • Land in Dar Furby R. S. O'Fahey; M. I. Abu Salim; M. J. Tubiana; J. Tubiana

    Cambridge University Press 2003; US$ 37.00 US$ 30.34

    A study of this Sudanese in the eighteenth and nineteenth centuries to be drawn from recently discovered Arabic land charters. more...

  • Starting from Scrapby Stephen H. Greer

    Burford Books 2010; US$ 18.95

    How a young American in Hong Kong built a $250-million business in the bare-knuckle world of scrap-metal recycling. more...

  • Where There Are Asians, There Are Rice Cookersby Yoshiko Nakano

    Hong Kong University Press, HKU 2009; US$ 36.00

    This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people. This account of the rice cooker's globalization aims to move away from Japan-centric perspectives on how "Made in Japan" products made it big in the global marketplace, instead choosing to emphasize the... more...