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Most popular at the top

  • China textile tradeby Gail Taylor

    Emerald Group Publishing Limited 2004; US$ 199.00

    This study focuses on perceptions of registered brands sold in Shanghai. Brand identity has been studied in Western settings; this study expands understanding of brand identity from a Chinese perspective. Chinese shoppers in Shanghai shopping malls were asked to compare US and Chinese brands in a survey about their perceptions of product attributes,... more...

  • Fashion marketingby Anne Marie Doherty

    Emerald Group Publishing Limited 2004; US$ 199.00

    Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non-conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to facilitate the internationalisation of retailer operations. This... more...

  • Techniques for Ensuring PR Coverage in the Regional Mediaby Mike Imeson

    Thorogood Publishing 1998; US$ 180.00

    The regional media are vibrant and growing, attracting bigger and better audiences and producing better programmes and better publications - offering substantial PR opportunities at every level. But opportunities are often missed, partly because the PR industry often underplays the potential impact the regions can have and still considers that national... more...

  • Travel and Transportationby Jessica Cohn

    Infobase Publishing 2010; US$ 47.94

    In today's dynamic employment scene it is common for professionals to change careers during their working lives. Whether to seek fresh challenges, live a preferred lifestyle, or find a more personally satisfying line of work, more and more people are choosing new and different career paths. Sometimes experienced workers are forced to launch a new... more...

  • The Rise and Fall...and Rise Againby Gerald Ratner

    Wiley 2010; US$ 16.95

    Introduction. Act I: The Rise. Chapter 1. Family Life. Chapter 2. Growing Up. Chapter 3. Toughening Up. Chapter 4. The Family Business. Chapter 5. Growing the Business. Chapter 6. Going Public. Chapter 7. The Home Front. Chapter 8. Downturn. Chapter 9. Taking Over. Chapter 10. Turnaround. Chapter 11. The Big Time. Chapter... more...

  • Packaging Boyhoodby Ed.D. Sharon Lamb; Ed.D. Lyn Mikel Brown; Ed.D. Mark Tappan

    St. Martin's Press 2009; US$ 8.99

    Player. Jock. Slacker. Competitor. Superhero. Goofball. Boys are besieged by images in the media that encourage slacking over studying; competition over teamwork; power over empower - ment; and being cool over being yourself. From cartoons to video games, boys are bombarded with stereotypes about what it means to be a boy, including messages about... more...

  • Land in Dar Furby R. S. O'Fahey; M. I. Abu Salim; M. J. Tubiana; J. Tubiana

    Cambridge University Press 1983; US$ 44.00

    A study of this Sudanese in the eighteenth and nineteenth centuries to be drawn from recently discovered Arabic land charters. more...

  • Starting from Scrapby Stephen H. Greer

    Burford Books 2010; US$ 18.95

    How a young American in Hong Kong built a $250-million business in the bare-knuckle world of scrap-metal recycling. more...

  • Where There Are Asians, There Are Rice Cookersby Yoshiko Nakano

    Hong Kong University Press, HKU 2009; US$ 36.00

    This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people. This account of the rice cooker's globalization aims to move away from Japan-centric perspectives on how "Made in Japan" products made it big in the global marketplace, instead choosing to emphasize the... more...

  • What You Need to Know about Businessby Roger Trapp; Sumeet Desai; George Buckley

    Wiley 2011; US$ 22.00

    Business is big. Actually, it's often small and medium-sized too. But the point is that it matters – a lot. This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you being embarrassed in job interviews. It explains the things you really need to know... more...