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- Springer Fachmedien Wiesbaden 2014; US$ 54.99
Ralf T. Kreutzer, Andrea Rumler und Benjamin Wille-Baumkauff erläutern, wie B2B-Unternehmen einen kompetenten Online-Auftritt erreichen. Dazu zählt neben einer empfängerorientiert ausgestalteten Corporate Website auch eine Suchmaschinen-Optimierung, die sich an den Nutzergewohnheiten orientiert. Zusätzlich wird die gerade für B2B-Unternehmen wichtige... more...
- Garrett County Press 2012; US$ 9.99
This book details how manufacturing developed in America through the industrial revolution and labor movement, analyzes the impact of outsourcing offshore and our nation?s trade policies, looks at what various organizations are doing to try to help save American manufacturing, and what we can do as individuals from the perspective of business owners,... more...
- Rutgers University Press 2005; US$ 23.95
In Cash for Your Trash , Carl A. Zimring provides a fascinating history of scrap recycling, from colonial times to the present. Integrating findings from archival, industrial, and demographic records, and moving beyond the environmental developments that have shaped modern recycling enterprises, Zimring offers a unique cultural and economic... more...
- Emerald Group Publishing Limited 2004; US$ 199.00
This study focuses on perceptions of registered brands sold in Shanghai. Brand identity has been studied in Western settings; this study expands understanding of brand identity from a Chinese perspective. Chinese shoppers in Shanghai shopping malls were asked to compare US and Chinese brands in a survey about their perceptions of product attributes,... more...
- Profile Books 2013; US$ 26.67
Clarks' reach extends to all corners of the globe and yet it remains a family-owned business firmly rooted in its Quaker origins, (unlike other well known Quaker firms like Cadburys, now part of US giant Kraft.) Founded in 1825 by two brothers, Cyrus and James Clark, the company began as a rug-making operation in the then tiny village of Street,... more...
- Entrepreneur Press 2012; US$ 49.99
Got An Eye for Fashion? Be a Stylish Success! Are you a fashionista? Do you love working with people? Do you dream of owning and running your own business? Take a chance and start a clothing business--all you need to get up and running is your dream and this guide. Whether you're interested in selling today's hottest fashions or you'd rather start... more...
- Palgrave Macmillan 2013; US$ 46.66
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions. more...
- University Press of Florida 2013; US$ 74.95
In recent decades, the decline of traditional manufacturing--deindustrialization--has been one of the most significant aspects of the restructuring of the American economy. David Koistinen examines the demise of the New England textile industry from the 1920s through the 1980s to better understand the process of industrial decline. He systematically... more...
- Diplomica Verlag 2014; US$ 32.40
Seide ist ein jahrhundertealtes Handels- und Kulturgut, heutzutage zum Teil etwas in Vergessenheit geraten und oftmals durch günstigere und leichter herzustellende Chemiefasern ersetzt. Doch das Kulturgut Seide lässt die verschiedensten Betrachtungsmöglichkeiten zu und blickt zurück auf eine interessante und lange Geschichte. Diese Arbeit beschäftigt... more...
- Emerald Group Publishing Limited 2005; US$ 199.00
This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour. more...