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  • What Should Think Tanks Do?by Andrew Selee

    Stanford University Press 2013; US$ 9.99

    Think tanks and research organizations set out to influence policy ideas and decisions?a goal that is key to the very fabric of these organizations. And yet, the ways that they actually achieve impact or measure progress along these lines remains fuzzy and underexplored. What Should Think Tanks Do? A Strategic Guide for Policy Impact is the first... more...

  • Strategie und Technik des Automobilmarketingby Franz-Rudolf Esch

    Springer Fachmedien Wiesbaden 2013; US$ 69.99

    Das Automotive Institute for Management (AIM) zeigt, wie man aus Sicht der Automobilunternehmen auf Basis der Markenidentität und mit Blick auf die Bedürfnisse und Wünsche der Kunden bestmöglich verschiedene Automodelle vermarkten kann. Die Besonderheit gegenüber bisherigen Büchern zum Automobilmarketing liegt darin, dass alle relevanten Marketing-Themen... more...

  • Market Entry Strategiesby Mario Glowik

    De Gruyter 2009; US$ 49.00

    The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new... more...

  • Automobilmanagementby Jens Diehlmann; Joachim Häcker

    De Gruyter 2012; US$ 77.00

    DDie Autoren zeigen die gesamte betriebswirtschaftliche automobile Wertschöpfungskette auf und analysieren alle Elemente dieser Wertschöpfungs-kette kapitelweise unter dem Blickwinkel finanzwirtschaftlicher Spezifika. Aktuelle Trends im Bereich neuer Mobilitätskonzepte, industrieübergreifender strategischer Allianzen sowie Anforderungen an die Produkteinführung... more...

  • Die internationale Wettbewerbsfähigkeit der deutschen Automobilindustrieby Willi Diez

    De Gruyter 2012; US$ 56.00

    Neben einer aktuellen Bestandsaufnahme der internationalen Wettbewerbsfähigkeit der deutschen Automobilindustrie stehen auch methodische und konzeptionelle Aspekte der Wettbewerbsfähigkeit von Industrien insgesamt im Mittelpunkt dieses Buches. Aus diesem Grund ist das Buch nicht nur für Praktiker, sondern auch für den akademischen Unterricht hervorragend... more...

  • Betriebliche Informationssysteme in der Automobilproduktionby Bernd Rudow; Hans-Christian Heidecke

    De Gruyter 2014; US$ 70.00

    Today, there would be no way to develop or produce automobiles and their components without modern information systems. This book is devoted to the strategy for developing and applying IT systems, user experience with information systems, benchmarks as a tool for industrial control systems, and the analysis of the benefits and profitability... more...

  • Building Competitive Gas Markets in the EUby J.-M. Glachant; M. Hallack; M. Vazquez

    Edward Elgar Publishing 2013; US$ 40.00

    This highly unique book focuses on market design issues common to most EU gas markets, particularly in the context of closer integration. It explores in detail the characteristics and requirements of national gas markets in Europe which are constructed as virtual hubs based on entry/exit schemes as a requirement of European law. The expert contributors... more...

  • California Electricity Crisisby James L. Sweeney

    Hoover Institution Press 2002; US$ 14.99

    After political leaders mismanaged the electricity crisis, California now faces an electricity blight while it struggles to recover from its self-imposed wounds. The California Electricity Crisis focuses on policy decisions, their consequences, and alternatives: the saga California has faced and is still facing. more...

  • Electricity Information 2013by OECD Publishing; International Energy Agency

    OECD Publishing 2013; US$ 210.00

    Electricity Information provides a comprehensive review of historical and current market trends in the OECD electricity sector, including 2012 preliminary data. An Introduction, notes, definitions and auxiliary information are provided in Part I. Part II of the publication provides an overview of the world electricity developments in 2011 covering... more...

  • Rebuilding the Brandby Clyde Fessler

    Allworth Press 2013; US$ 14.99

    In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandardof both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley... more...