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Mechanical and Electrical industries

  • Electric Cityby Julia Kirk Blackwelder

    Texas A&M University Press 2014; US$ 70.00

    For seven decades the General Electric Company maintained its manufacturing and administrative headquarters in Schenectady, New York.  Electric City: General Electric in Schenectady explores the history of General Electric in Schenectady from the company?s creation in 1892 to the present. As one of America?s largest and most successful corporations,... more...

  • Understanding Electric Utilities and De-Regulationby H. Lee Willis; Lorrin Philipson

    Taylor and Francis 2014; US$ 210.00

    Power interruptions of the scale of the North American Blackout of 2003 are rare, but they still loom as a possibility. Will the aging infrastructure fail because deregulated monopolies have no financial incentives to upgrade? Is centralized planning becoming subordinate to market forces? Understanding Electric Utilities and De-Regulation, Second Edition... more...

  • ER EnergieRecht - Sonderheft 1.14by Tilman Cosack

    Erich Schmidt Verlag 2014; US$ 25.94

    NEU: Das ER EnergieRecht Sonderheft ?EEG 2014?Das ER EnergieRecht Sonderheft ?EEG 2014? gibt Praktikern einen Überblick über die aktuell wichtigsten Änderungen des EEG 2014. Die thematische Bandbreite der Artikel reicht von der Ausgestaltung der verpflichtenden Direktvermarktung (Florian Valentin), dem zukünftigen rechtlichen Schicksal der Biomasse... more...

  • Integrierte Unternehmens- und Markenkommunikationby Manfred Bruhn

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 62.21

    Klar kommunizieren ? Aufmerksamkeit gewinnen. In vielen Märkten drängt sich die Konkurrenz dicht an dicht. Wer seinem Produkt, seiner Marke, seinem Unternehmen in der Kakophonie von Zielgruppenansprachen erfolgreich Gehör verschaffen will, muss richtig kommunizieren können. Das Buch unterstützt Marketingverantwortliche bei der Analyse, Planung, Umsetzung... more...

  • Gunn Sightsby Tom Gunn

    Naval Institute Press 2014; US$ 29.95

    Tom Gunn had a life-altering career change in 1975 when he went from an eight-year stint as staff lawyer with the U.S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. He knew a lot about military appropriations and classified developments, but almost nothing about marketing. Over the next twenty-two years, however, Gunn and... more...

  • Touching the Cityby Timothy Makower

    Wiley 2014; US$ 39.95

    Scale in cities is relative and absolute. It has the ability to make us feel at home in the world or alien from it; connected or disconnected. Both large and small scale in cities can be beautiful; both are right, neither is wrong. Whilst accepting that prescription is no answer, 'getting the scale right' – at an intuitive and sensual level –... more...

  • Advances in Hospitality and Leisureby Joseph S. Chen

    Emerald Group Publishing Limited 2014; US$ 114.95

    The main focus of the series is to divulge the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. more...

  • Bill Gates: A Biographyby Michael Becraft

    ABC-CLIO 2014; US$ 37.00

    The cofounder of Microsoft, Bill Gates helped transform society by ushering in the era of ubiquitous personal computing. This book examines the life and achievements of this standout American inventor and philanthropist. more...

  • A Profile of the Software Industryby Sandra A. Slaughter

    Business Expert Press 2014; US$ 19.95

    Software plays a critical role in today?s global information economy. It runs the computers, networks, and devices that enable countless products and services. Software varies in size from vast enterprise and communications systems like the enormous enterprise resource planning system from SAP to the tiny app Angry Birds. This book offers a profile... more...

  • Digital Signageby Jimmy Schaeffler

    Taylor and Francis 2014; US$ 52.95

    Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book... more...