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Mechanical and Electrical industries

  • Working for Equalityby Harry Hudson; Randall L. Patton; Gavin Wright

    University of Georgia Press 2015; US$ 44.95

    “When I went to work for Lockheed-Georgia Company in September of 1952 I had no idea that this would end up being my life’s work.” With these words, Harry Hudson, the first African American supervisor at Lockheed Aircraft’s Georgia facility, begins his account of a thirty-six-year career that spanned the postwar civil rights... more...

  • New Technology-Based Firms in the New Millenniumby Gary Cook; Aard Groen; Peter van der Sijde

    Emerald Group Publishing Limited 2015; US$ 114.95

    The papers in this volume address key themes relating to improving our understanding of the processes involved in high-technology entrepreneurship and of the design of effective policy to promote it. Topics examined include start-ups, entrepreneurship clusters, inter-firm collaboration, and growth strategy for high-technology small firms. more...

  • My Start-Up Lifeby Ben Casnocha; Marc Benioff

    Wiley 2015; US$ 24.95

    Ben Casnocha discovered he was entrepreneur at age 12 and hasn't slowed down since. In this remarkably instructive book, Ben dissects the entrepreneurship "gene," explaining that everyone has inherited it if they have an idea to make the world a better place. In Casnocha's case, he found a better way for city governments to communicate with constituents... more...

  • Video-Marketing (mitp Business)by ANGRON GmbH Andreas Graap

    mitp 2015; US$ 20.63

    * Planung, Content, Storytelling, Produktion, Erfolgsmessung * Mit authentischen Videos Vertrauen aufbauen und Abonnenten gewinnen * Optimale Reichweite und Teilbarkeit auf YouTube & Co. Videos transportieren wie kein anderes Online-Format Emotionen und verändern die Art, wie wir uns im Netz informieren, unterhalten und lernen. Klassische Unternehmen... more...

  • Mercedes-Benz W124by James Taylor

    Crowood 2015; US$ 29.17

    Designed by Mercedes's head of design Bruno Sacco, the W124 range immediately became the benchmark by which medium-sized car models were judged in the late 1980s due to its engineering excellence and high build quality. There was a model to suit every would-be-buyer, from the taxi driver through the family motorist and on to those who were willing... more...

  • Help Desk Practitioner's Handbookby Barbara Czegel

    Wiley 2015; US$ 65.00

    Your complete guide to surviving and thriving as a Help Desk practitioner Help Desk Practitioner's Handbook The only book to address the unique concerns of the huge and growing number of Help Desk analysts, this is your complete guide to becoming a more effective communicator and problem-solver and deriving greater satisfaction from your job. Barbara... more...

  • Organizational Cultures of Remembranceby Daniel Mai

    De Gruyter 2015; US$ 140.00

    Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance inthe German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this study makes sense... more...

  • Reguliertes Informationsmanagement in der Elektrizitätswirtschaftby Ansgar Günnewicht

    Nomos Verlagsgesellschaft 2015; US$ 105.73

    Das Informationsmanagement in der Elektrizitätswirtschaft weist naturgemäß eine beträchtliche Komplexität auf, welche infolge der Liberalisierung und Energiewende allerdings noch potenziert wurde. Informationsbezogenen Herausforderungen sieht sich dabei nicht nur die Elektrizitätswirtschaft selbst gegenüber. In letzter Verantwortung ist vielmehr der... more...

  • Moore's Lawby Arnold Thackray; David Brock; Rachel Jones

    Basic Books 2015; US$ 35.00

    Our world today—from the phone in your pocket to the car that you drive, the allure of social media to the strategy of the Pentagon—has been shaped irrevocably by the technology of silicon transistors. Year after year, for half a century, these tiny switches have enabled ever-more startling capabilities. Their incredible proliferation has altered... more...

  • Innovating Out of Crisisby Shigetaka Komori

    Stone Bridge Press 2015; US$ 24.95

    Born: September 5, 1939. Shigetaka Komori is Chairman & CEO of FUJIFILM Holdings Corporation. After graduating from The University of Tokyo with a degree in Economics, Komori joined Fuji Photo Film Co., Ltd. in 1963. He has extensive experience mainly in graphic systems and recording media products businesses. After serving as Managing Director of... more...