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- Entrepreneur Press 2011; US$ 22.99
The founders of the Information Marketing Association and 30 ultra-successful information marketers reveal carefully guarded information on building a highly profitable information marketing business. The 2nd edition offers new cases and success stories, new chapters on social networking and over 40 new ways to make money with information products.... more...
- Taylor and Francis 2011; US$ 63.95
This textbook describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as part of a tourism, recreation or sport management degree. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give... more...
- Edward Elgar Publishing 2011; US$ 60.00
This interdisciplinary Handbook combines both mainstream and heterodox economics to assess the nature, scope and importance of leisure activity. Surprisingly, the field of leisure economics is not, thus far, a particularly integrated or coherent one. In this Handbook a wide ranging body of international scholars get to grips with this issue, taking... more...
- Lexington Books 2011; US$ 49.99
Corporations and Cultural Industries: Time Warner, Bertelsmann, and News Corporation , by Scott Warren Fitzgerald, fills an important neglected area in communication and media studies through its sustained, theoretically grounded, and empirically rich analysis of three of the most important global media conglomerates of our time: Time Warner, Bertelsmann,... more...
- International Labour Office 2011; US$ 30.00
The knowledge of how the transition to a sustainable, low-carbon economy will affect employment, especially underlying job movements, is vital to informing policy, yet there are few comparable studies for developing countries. As part of the ILOs Global Green Jobs Programme, this guide provides practical solutions to help fill these information... more...
- Entrepreneur Press 2012; US$ 19.99
Say I Do? to Success From wedding bells to wedding bills, gain an inside look at the billion dollar wedding industry and learn how to earn your next pay check coordinating the big? day of today?s brides and grooms. Discover the newest wedding trends, such as destination weddings, tapas-style catering, disposable video cameras, wedding logos and... more...
- Entrepreneur Press 2012; US$ 19.99
Turn Your Can-Do Attitude Into Cash Are you a pro at multi-tasking? Do you thrive on deadlines and love a good challenge? Could you find satisfaction in lending others a hand? If so, you?re in high demand in the booming personal concierge industry. Offering easy startup and low overhead, a personal concierge helps clients with everyday tasks from... more...
- Kogan Page 2012; US$ 49.95
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience,... more...
- Birkhäuser 2007; US$ 76.95
Policy makers at all levels are discovering the notion of creative industries?from economic and innovation strategies to education policy and urban development, the creative industries are being described as a model for success. This book provides a greatly needed overview of the concepts and specific characteristics of this sector. ... more...
- Ashgate Publishing Ltd 2012; US$ 134.95
Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to... more...