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  • Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industriesby Martin Austin

    Ashgate Publishing Ltd 2012; US$ 119.95

    Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how... more...

  • The Luxury Market in Indiaby Glyn Atwal; Soumya Jain

    Palgrave Macmillan 2012; US$ 95.00

    A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India. more...

  • Soap Operaby Alecia Swasy

    Crown Publishing Group 2012; US$ 24.00

    As the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America?s thirteenth largest company, lauded by business schools as a model for success. But behind P&G?s wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as... more...

  • Networked Flowby Andrea Gaggioli; Giuseppe Riva; Luca Milani; Elvis Mazzoni

    Springer 2012; US$ 49.95

    Identifying ‘networked flow’ as the key driver of networked creativity, this new volume in the Springer Briefs series deploys concepts from a range of sub-disciplines in psychology to suggest ways of optimizing the innovative potential of creative networks. In their analysis of how to support these networks, the contributing authors apply... more...

  • Bioscience Entrepreneurship in Asiaby Paul S. Teng

    World Scientific Publishing Company 2008; US$ 94.00

    When matched with Asian mega trends in culture, demographics and economics, BioScience products provide huge potential for exploitation and value creation in the coming years. This potential will be further enhanced by the declining capacity of the world's oil reserves to provide hydrocarbons for fuel and materials, and plants will become more... more...

  • Plunkett's Nanotechnology & MEMS Industry Almanac 2013by Jack W. Plunkett

    Plunkett Research, Ltd. 2013; US$ 349.99

    A complete market research guide to the nanotechnology and MEMS industry—a tool for strategic planning, employment searches or financial research. Contains our trends and technologies analysis, statistical tables and a glossary. Features our profiles of 300 top Nanotechnology & MEMs firms, public and private, containing descriptions, growth plans... more...

  • Cultural Policy: Management, Value and Modernity in the Creative Industriesby Dave O'Brien

    Taylor and Francis 2013; US$ 120.00

    Contemporary society is complex; governed and administered by a range of contradictory policies, practices and techniques. Nowhere are these contradictions more keenly felt than in cultural policy. This book uses insights from a range of disciplines to aid the reader in understanding contemporary cultural policy. Drawing on a range of case studies,... more...

  • Wedding Planning and Managementby Maggie Daniels; Carrie Loveless

    Taylor and Francis 2013; US$ 59.95

    Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical... more...

  • Business Modeling for Life Science and Biotech Companiesby Alberto Onetti; Antonella Zucchella

    Taylor and Francis 2014; US$ 135.00

    Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid growth industry the tools needed to design and implement an effective business... more...

  • International Perspectives on Business Innovation and Disruption in the Creative Industriesby R. DeFillippi; P. Wikström

    Edward Elgar Publishing 2014; US$ 40.00

    As knowledge-based economies continue to grow, creative fields are becoming increasingly important for economic growth and development. Within these fields, disruptive innovations are reshaping industry boundaries and challenging conventional business models. This highly original volume explores the digital disruptions and related industry transformations... more...