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- Kogan Page 2012; US$ 49.95
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience,... more...
- Springer 2012; US$ 49.95
Identifying networked flow as the key driver of networked creativity, this new volume in the Springer Briefs series deploys concepts from a range of sub-disciplines in psychology to suggest ways of optimizing the innovative potential of creative networks. In their analysis of how to support these networks, the contributing authors apply... more...
- Edward Elgar Publishing 2013; US$ 40.00
This thoroughly-documented book explores in detail the issue of patenting medical and genetic diagnostic methods in the United States. It examines decisions of the Patent Office Boards of Appeal and the early courts on the question of whether medical treatments were eligible for patent protection under section 101 of the Patents Act. It then traces... more...
- World Scientific Publishing Company 2008; US$ 94.00
When matched with Asian mega trends in culture, demographics and economics, BioScience products provide huge potential for exploitation and value creation in the coming years. This potential will be further enhanced by the declining capacity of the world's oil reserves to provide hydrocarbons for fuel and materials, and plants will become more... more...
- Plunkett Research, Ltd. 2013; US$ 349.99
A complete market research guide to the nanotechnology and MEMS industrya tool for strategic planning, employment searches or financial research. Contains our trends and technologies analysis, statistical tables and a glossary. Features our profiles of 300 top Nanotechnology & MEMs firms, public and private, containing descriptions, growth plans... more...
- Wiley 2013; US$ 69.95
The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists worldwide. This engaging book provides a global overview of developments in the creative industries, and analyses how these developments relate to wider debates about globalization, cities, culture and the global... more...
- Taylor and Francis 2013; US$ 120.00
Contemporary society is complex; governed and administered by a range of contradictory policies, practices and techniques. Nowhere are these contradictions more keenly felt than in cultural policy. This book uses insights from a range of disciplines to aid the reader in understanding contemporary cultural policy. Drawing on a range of case studies,... more...
- Taylor and Francis 2014; US$ 135.00
Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid growth industry the tools needed to design and implement an effective business... more...
- Edward Elgar Publishing 2014; US$ 40.00
As knowledge-based economies continue to grow, creative fields are becoming increasingly important for economic growth and development. Within these fields, disruptive innovations are reshaping industry boundaries and challenging conventional business models. This highly original volume explores the digital disruptions and related industry transformations... more...
- Kogan Page 2014; US$ 60.00
In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry... more...