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  • Kreativwirtschaft Schweizby Christoph Weckerle; Manfred Gerig; Michael Söndermann

    Birkhäuser 2007; US$ 76.95

    Policy makers at all levels are discovering the notion of creative industries?from economic and innovation strategies to education policy and urban development, the creative industries are being described as a model for success. This book provides a greatly needed overview of the concepts and specific characteristics of this sector. ... more...

  • Kultur- und Kreativwirtschaft in Deutschlandby Mathias Peter Reich

    Springer Fachmedien Wiesbaden 2013; US$ 29.99

    ?Kann die Kultur- und Kreativwirtschaft (KKW) die in den letzten Jahren in sie gesetzten Erwartungen für die Stadtentwicklung erfüllen oder handelt es sich nur um eine vorübergehende Modeerscheinung? Um diese Frage zu beantworten, gibt Mathias Peter Reich zunächst einen Überblick über den Kontext des gesellschaftlichen Wandels und des kulturpolitischenRahmens... more...

  • Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industriesby Mr Martin Austin

    Ashgate Publishing Ltd 2012; US$ 134.95

    Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to... more...

  • The Luxury Market in Indiaby Glyn Atwal; Soumya Jain

    Palgrave Macmillan 2012; US$ 100.00

    A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India. more...

  • The Luxury Strategyby Jean-Noël Kapferer; Vincent Bastien

    Kogan Page 2012; US$ 49.95

    The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience,... more...

  • The Management of Luxuryby Benjamin Berghaus; Günter Müller-Stewens; Sven Reinecke

    Kogan Page 2014; US$ 60.00

    In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry... more...

  • Market Development for Genetically Modified Foodsby V. Santaniello; R.E. Evenson; D. Zilberman

    CABI 2001; US$ 125.00

    This work addresses key issues in market development for genetically modified foods. It focuses on: consumer reactions to GM food information; regulatory issues; farmer acceptance of biotech products; changes in industrial organization in life science and food sectors. more...

  • Networked Flowby Andrea Gaggioli; Giuseppe Riva; Luca Milani; Elvis Mazzoni

    Springer Netherlands 2012; US$ 49.95

    Identifying ?networked flow? as the key driver of networked creativity, this new volume in the Springer Briefs series deploys concepts from a range of sub-disciplines in psychology to suggest ways of optimizing the innovative potential of creative networks. In their analysis of how to support these networks, the contributing authors apply expertise... more...

  • Official Get Rich Guide to Information Marketingby Dan S. Kennedy

    Entrepreneur Press 2008; US$ 24.95

    Most information marketers are lone wolf, small operators, many with home-based businesses, most with no employees, most working only part-time hours? and most netting 7-figure profits. What do they do to make so much money with so little work? They gather information and sell it in convenient forms to people who need it. Books, audio programs,... more...

  • Official Get Rich Guide to Information Marketingby Robert Skrob

    Entrepreneur Press 2011; US$ 22.95

    The founders of the Information Marketing Association and 30 ultra-successful information marketers reveal carefully guarded information on building a highly profitable information marketing business. The 2nd edition offers new cases and success stories, new chapters on social networking and over 40 new ways to make money with information products.... more...