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- Entrepreneur Press 2012; US$ 19.95
Turn Your Can-Do Attitude Into Cash Are you a pro at multi-tasking? Do you thrive on deadlines and love a good challenge? Could you find satisfaction in lending others a hand? If so, you?re in high demand in the booming personal concierge industry. Offering easy startup and low overhead, a personal concierge helps clients with everyday tasks from... more...
- Kogan Page 2012; US$ 49.95
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience,... more...
- Ashgate Publishing Ltd 2012; US$ 119.95
Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how... more...
- Palgrave Macmillan 2012; US$ 95.00
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India. more...
- Crown Publishing Group 2012; US$ 24.00
As the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America?s thirteenth largest company, lauded by business schools as a model for success. But behind P&G?s wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as... more...
- Springer 2012; US$ 49.95
Identifying networked flow as the key driver of networked creativity, this new volume in the Springer Briefs series deploys concepts from a range of sub-disciplines in psychology to suggest ways of optimizing the innovative potential of creative networks. In their analysis of how to support these networks, the contributing authors apply... more...
- Edward Elgar Publishing 2013; US$ 40.00
This thoroughly-documented book explores in detail the issue of patenting medical and genetic diagnostic methods in the United States. It examines decisions of the Patent Office Boards of Appeal and the early courts on the question of whether medical treatments were eligible for patent protection under section 101 of the Patents Act. It then traces... more...
- Plunkett Research, Ltd. 2013; US$ 349.99
A complete market research guide to the nanotechnology and MEMS industrya tool for strategic planning, employment searches or financial research. Contains our trends and technologies analysis, statistical tables and a glossary. Features our profiles of 300 top Nanotechnology & MEMs firms, public and private, containing descriptions, growth plans... more...
- Wiley 2013; US$ 69.95
The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists worldwide. This engaging book provides a global overview of developments in the creative industries, and analyses how these developments relate to wider debates about globalization, cities, culture and the global... more...