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Most popular at the top
- Taylor and Francis 2014; US$ 54.95
Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid growth industry the tools needed to design and implement an effective business... more...
- Edward Elgar Publishing 2014; US$ 40.00
As knowledge-based economies continue to grow, creative fields are becoming increasingly important for economic growth and development. Within these fields, disruptive innovations are reshaping industry boundaries and challenging conventional business models. This highly original volume explores the digital disruptions and related industry transformations... more...
- Kogan Page 2014; US$ 60.00
In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry... more...
- Globe Pequot Press 2009; US$ 17.99
This book explains how to get started, develop a service manual, screen clients, serve customers, select cleaning products, learn from the competition, set up a home office, how to use the Internet to grow your business and more. more...
- Birkhäuser 2014; US$ 35.00
How does vision relate to strategy? How do you define strategy? How should you approach it? Why is strategy so important for creative and innovative minds? These are some of the questions addressed by Doris Rothauer, an expert in strategic consultation for the creative economy. With simple but effective tips and tools, she shows how strategic... more...
- transcript 2014; US$ 24.86
Kultur gilt längst als zentraler Faktor der Stadtentwicklung. Doch wann und wie entstehen kulturelle Innovationen? Welche ökonomischen und politischen Wirkungen kann Kultur entfalten? In Erweiterung von Richard Floridas These, dass der ökonomische Aufschwung einer Stadt von ihrer kulturellen Innovationskraft abhängt, gehen die Autorinnen und Autoren... more...
- Kogan Page 2015; US$ 39.95
Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-No?l Kapferer, a world-renowned... more...
- Springer Fachmedien Wiesbaden 2015; US$ 44.99
Olga Louisa Kastner leitet aus der Pop-up-Retail-Literatur und empirischen Studien aus verwandten Forschungsbereichen Erfolgsfaktoren von Pop-up Stores ab, zeigt Erfolgsdimensionen auf und entwickelt ein hierarchisches Erfolgsfaktorenmodell. Die Konsistenz des Modells überprüft sie mithilfe von zwei Fallstudien aus der internationalen Bekleidungsindustrie... more...
- Taylor and Francis 2015; US$ 58.95
This book argues for the increasing importance of the arts as a major resource in fuelling growth through the experiential dimension of today?s economy. As we move from the knowledge economy to a new stage called the joyful economy, consumers shift their spending from physical objects and technical know-how to experiences of joy and disappointment.... more...
- Taylor and Francis 2015; US$ 215.00
The Routledge Companion to the Cultural Industries is collection of contemporary scholarship on the cultural industries and seeks to re-assert the importance of cultural production and consumption against the purely economic imperatives of the ?creative industries?. Across 43 chapters drawn from a wide range of geographic and disciplinary perspectives,... more...