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  • The Greenwash Effectby Guy Pearse

    Skyhorse Publishing 2014; US$ 24.95

    Going green is the new black for big business. But how real is the climate-friendly revolution that?s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to “Join the Green Revolution,? and McDonald?s has painted its golden arches green. Facebook has even “friended? Greenpeace. All across the globe big... more...

  • Reading through the Charcoal Industry in Ethiopiaby Melaku Bekele; Zenebe Girmay

    Forum for Social Studies 2014; US$ 26.95

    Studies in many African countries show that charcoal making is among the primary drivers of deforestation and subsequent land degradation. In the case of Ethiopia, charcoal is produced from state-owned (public) forests and woodlands. There is little regulatory intervention from the government side. Moreover, production is more traditional and the producers... more...

  • Start Your Own Cleaning Serviceby Jacquelyn Lynn; Entrepreneur magazine

    Entrepreneur Press 2014; US$ 19.95

    If it can get dirty, chances are people will pay to have it cleaned. Houses, carpets, upholstery, windows . . . the list goes on and on. A vast majority of dual-income families use cleaning services, creating a huge market for cleaning service startups. Updated with the latest industry and market information, including the impact of technology and... more...

  • Theorizing Cultural Workby Mark Banks; Rosalind Gill; Stephanie Taylor

    Taylor and Francis 2014; US$ 135.00

    In recent years, cultural work has engaged the interest of scholars from a broad range of social science and humanities disciplines. The debate in this ?turn to cultural work? has largely been based around evaluating its advantages and disadvantages: its freedoms and its constraints, its informal but precarious nature, the inequalities within its... more...

  • Business Modeling for Life Science and Biotech Companiesby Alberto Onetti; Antonella Zucchella

    Taylor and Francis 2014; US$ 125.00

    Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid growth industry the tools needed to design and implement an effective business... more...

  • Telecommunication Network Economicsby Patrick Maillé; Bruno Tuffin

    Cambridge University Press 2014; US$ 88.00

    An up-to-date guide to the economic issues in telecommunications, delivering a comprehensive overview from mathematical models to practical applications. more...

  • International Strategy and Market Performance in New Biotechnology Firmsby Joseph E. Coombs

    Taylor and Francis 2014; US$ 170.00

    The issues addressed in this study are: What internal factors support changes in the international operations of new firms? and What effect do these changes have on the firm's structure, control system, and market performance. To answer these questions, this work examines the internal resources and market performance of a set of publicly traded biotechnology... more...

  • Entrepreneurial Business Modelingby Andreas Rusnjak

    Springer 2014; US$ 39.99

    Ob bei der Entwicklung eines neuen Unternehmens, eines neuen Produkts oder der Veranderung von existierenden Unternehmen oder Produkten: Business Modeling ist fur Startups als auch etablierte Unternehmen ein essenzielles Thema. Stromungen wie Lean Startup, Design Thinking und Open Innovation finden immer mehr Eingang in Forschung, Lehre und Wirtschaft... more...

  • When Luxury Meets Artby Olga Louisa Kastner

    Springer 2013; US$ 89.99

    Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations... more...

  • Cultivating Biodiversity to Transform Agricultureby Etienne Hainzelin

    Springer 2013; US$ 189.00

    How can cultivated plant biodiversity contribute to the transformation and the "ecologization" of agriculture in Southern countries? Based on extensive field work in the Southern countries, a great deal of scientific progress is presented in all areas affecting agriculture (agronomy, plant breeding and crop protection, cultivation systems, etc.) in... more...