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Pharmaceutical industry

Most popular at the top

  • Web 2.0 and the Health Care Market: Health Care in the era of Social Media and the modern Internetby Sabrina Sturm

    Diplomica Verlag 2010; US$ 31.81

    Hauptbeschreibung The present piece of research deals with the use of Web 2.0 applications within the health care market. When reviewing literature it became evident that up to now, research which has been conducted in this field is rather limited to single aspects of the topic. Comprehensive research investigating the topic as a whole could not... more...

  • Weiterentwicklung gesundheitspolitischer Reformkonzepte und deren Auswirkungen auf Gesundheitsdienstleisterby Florian Drevs

    BWV Berliner Wissenschafts-Verlag 2010; US$ 21.83

    Hauptbeschreibung Eine Analyse der gesetzlichen Rahmenbedingungen und der zukünftigen Weiterentwicklung der Gesundheitssysteme ist unumgänglich, um das Potential für Effizienz- und Qualitätsgewinne und die gegenwärtigen und zukünftigen Wettbewerbsbedingungen von Unternehmen auf dem Gesundheitsmarkt auszuloten. Thesengeleitet wird in mehreren wissenschaftlichen... more...

  • The Price of Global Healthby Ed Schoonveld

    Ashgate Publishing Ltd 2015; US$ 149.95

    The Price of Global Health is a unique, much-needed and invaluable resource for anybody interested or involved in, or affected by, the development, funding and use of prescription drugs. The second edition includes new chapters on payer value story development, oncology, orphan drugs and payer negotiations. Country chapters have also been updated to... more...

  • Gangland UKby Christopher Berry-Dee

    John Blake Publishing 2009; US$ 8.74

    It was one of the most brutal killing crusades that Britain has ever seen. Two cruel brothers and their henchmen, synonymous with robbery, torture and bribery, presided over a murderous reign so brutal that Nottingham became forth in the UK's gun crime league. This is just one of the shocking true stories contained in this chilling book.Having delved... more...

  • Selling Sicknessby Ray Moynihan; Alan Cassels

    Greystone Books 2008; US$ 22.95

    In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their dominating influence in the world of medical science, drug companies are working to widen the very boundaries that define illness. Mild problems are redefined as serious illness, and common complaints... more...

  • The 15 Ounce Poundby Joseph R. Pietri

    Trine Day 2014; US$ 11.99

    In the United States, cannabis is currently illegal, but this book investigates how big pharmaceutical companies are looking at an end-game of legality?controlled by them. It examines how the Amsterdam scene has been transformed; how home growers have been manipulated into using inferior techniques; and how companies, with help from the Drug Enforcement... more...

  • Pharmaceutical Marketing by Ross Mullner

    Emerald Group Publishing Limited 2005; US$ 199.00

    Today, pharmaceutical companies are increasing their marketing budgets to advertise directly to the consumer. This spiraling effort has begun to attract the attention of both consumer advocacy groups, as well as the federal government (in the USA), in terms of taking a closer look at the effects of such advertising efforts. In July of 2005, the... more...

  • Risk-sharing in the Pharmaceutical Industryby Gerrit Reepmeyer

    Springer 2006; US$ 189.00

    Deals with the topic of out-licensing as a novel form of risk-sharing collaborations. The phenomenon of out-licensing is illustrated by three major case studies of Novartis, Schering and Roche as well as several smaller case studies. This book applies the Nobel Prize awarded economic theory of Adverse Selection to analyze the topic theoretically. more...

  • Leading Pharmaceutical Innovationby Oliver Gassmann; Gerrit Reepmeyer; Maximilian von Zedtwitz

    Springer 2008; US$ 89.99

    Pharmaceutical giants have doubled their investments in drug development in the past only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. more...