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- Palgrave Macmillan 2001; US$ 120.00
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information,... more...
- Diplomica Verlag 2010; US$ 32.81
Hauptbeschreibung The present piece of research deals with the use of Web 2.0 applications within the health care market. When reviewing literature it became evident that up to now, research which has been conducted in this field is rather limited to single aspects of the topic. Comprehensive research investigating the topic as a whole could not... more...
Weiterentwicklung gesundheitspolitischer Reformkonzepte und deren Auswirkungen auf GesundheitsdienstleisterBWV Berliner Wissenschafts-Verlag 2010; US$ 21.85
Hauptbeschreibung Eine Analyse der gesetzlichen Rahmenbedingungen und der zukünftigen Weiterentwicklung der Gesundheitssysteme ist unumgänglich, um das Potential für Effizienz- und Qualitätsgewinne und die gegenwärtigen und zukünftigen Wettbewerbsbedingungen von Unternehmen auf dem Gesundheitsmarkt auszuloten. Thesengeleitet wird in mehreren wissenschaftlichen... more...
- John Blake Publishing 2009; US$ 8.74
It was one of the most brutal killing crusades that Britain has ever seen. Two cruel brothers and their henchmen, synonymous with robbery, torture and bribery, presided over a murderous reign so brutal that Nottingham became forth in the UK's gun crime league. This is just one of the shocking true stories contained in this chilling book.Having delved... more...
- Greystone Books 2008; US$ 22.95
In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their dominating influence in the world of medical science, drug companies are working to widen the very boundaries that define illness. Mild problems are redefined as serious illness, and common complaints... more...
- Trine Day 2014; US$ 11.99
In the United States, cannabis is currently illegal, but this book investigates how big pharmaceutical companies are looking at an end-game of legality?controlled by them. It examines how the Amsterdam scene has been transformed; how home growers have been manipulated into using inferior techniques; and how companies, with help from the Drug Enforcement... more...
- Emerald Group Publishing Limited 2005; US$ 199.00
Today, pharmaceutical companies are increasing their marketing budgets to advertise directly to the consumer. This spiraling effort has begun to attract the attention of both consumer advocacy groups, as well as the federal government (in the USA), in terms of taking a closer look at the effects of such advertising efforts. In July of 2005, the... more...
- Organisation for Economic Co-operation and Development 2008; US$ 70.00
Pharmaceutical policy making raises particular challenges in reconciling key objectives for health policy, such as ensuring affordable access to the latest effective drugs, with other important policy considerations, such as providing support to a valuable national industry. Unusually among health policy issues, it also raises international considerations... more...
- Edward Elgar Publishing 2010; US$ 40.00
Addresses the implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. This book shows that while traditional pharmaceutical companies have adjusted their business models to meet the challenges of biotechnology, biopharmaceutical start-ups have experienced problems. more...
- Presses de l''niversite du Quebec 2007; US$ 37.50
Cet ouvrage collectif présente un large tour d'horizon qui met en relief les dimensions des représentations et des usages des médicaments et pointe les enjeux biomédicaux, socioéconomiques, culturels et éthiques qui les accompagnent. more...