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Most popular at the top
- Taylor and Francis 2013; US$ 54.95
This Great Symbol is the definitive study of the origins of the modern Olympic Games and of their founder, Pierre de Coubertin, whose ideological stamp the Olympics still bear. Behind this fascinating blend of biography and history lies an impressive framework of cultural, social, and psychological theories skilfully employed to interpret the creation... more...
- McClelland & Stewart 2011; US$ 17.95
The wildest seven years in the history of hockey The Rebel League celebrates the good, the bad, and the ugly of the fabled WHA. It is filled with hilarious anecdotes, behind the scenes dealing, and simply great hockey. It tells the story of Bobby Hull?s astonishing million-dollar signing, which helped launch the league, and how he lost his toupee... more...
- McGraw-Hill Education 2005; US$ 15.95
One diver, after a seemingly brief period below the surface, discovers that his gas supply has run perilously low. Another, paralyzed, bobs helplessly on the surface, and when a poorly trained divemaster attempts rescue, things go from bad to worse. Two other divers, fascinated by the bountiful undersea life of the Caribbean, fail to notice that... more...
- MobileReference.com 2011; US$ 3.99
This illustrated Travel Guide is a part of the Mobi Sights series, our concise guides that only feature the most essential information on attractions. This guide is designed for optimal navigation on eReaders, smartphones, and other mobile electronic devices. Inside you will find a locator map and a list of top attractions linked to individual articles. more...
- McFarland & Company, Inc., Publishers 2011; US$ 40.00
Of all winter sports, none is so widely watched and commented upon by the media as figure skating, which is often considered the Winter Olympics' centerpiece. This critical text examines the ways in which media attention has gradually altered and affected the sport, from the early appearances of Sonja Henie, to skating's gradual audience growth... more...
- Hunter Publishing 2009; US$ 8.99
. . . the bible of Caribbean dive-travel. . . I highly recommend it. Christopher Lofting, The Travel Show, WOR Network Radio. Its super! . . . a great reference and we love it. Dive Travel Magazine. . . . A terrific guide. John Clayton, The Travel Show, KABC Radio, Los Angeles. . . . a must have. . .... more...
- Hunter Publishing 2007; US$ 9.99
Includes the latest and best dive and snorkel sites, each rated for visual excellence and marine life. The author's knowledge of the Caribbean sites is unparalleled. From sunken planes and snorkel trails to blue holes, the best destinations beneath the waves are covered. Covers Anguilla, Antigua, Barbados, Belize, Bonaire, the US and British Virgin... more...
- Taylor and Francis 2012; US$ 57.95
Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to... more...
- Gabler Verlag 2009; US$ 50.13
Frank Huber, Isabel Matthes, Lars Dreckmeier und Holger Schunk richten den Fokus ihrer Untersuchung auf einen Einstellungstransfer von einem Großevent auf den Sponsor. more...
- Deutscher Universitätsverlag 2007; US$ 41.02
Thade Dudzik zeigt, dass Sponsoring für einen zusätzlichen positiven Imageeffekt sorgen kann. Hierbei ist allerdings nicht die Popularität des Sponsorships entscheidend, sondern die ex ante bestehende Verbindung zwischen Marke und Sport. Fehlt eine Verbindung, dann bleibt die Wirkung im besten Falle aus, das Sponsoring kann sich aber auch negativ niederschlagen. more...