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  • 100 Things Blackhawks Fans Should Know & Do Before They Dieby Tab Bamford; Jeremy Roenick

    Triumph Books 2014; US$ 11.99

    With special stories and experiences from fans and memorable moments about past and present players and coaches, this lively, detailed book explores the personalities, events, and facts every Blackhawks fan should know. It contains crucial information such as important dates, player nicknames, and outstanding achievements by singular players. This... more...

  • 100 Things Maple Leafs Fans Should Know & Do Before They Dieby Michael Leonetti; Paul Patskou

    Triumph Books 2014; US$ 11.99

    Whether you?re a die-hard booster from the early days of Dick Irvin or a new supporter of Randy Carlyle, these are the 100 things all Maple Leaf fans need to know and do in their lifetime. Authors Michael Leonetti and Paul Patskou have collected every essential piece of Maple Leafs knowledge and trivia, as well as must-do activities, and ranked them,... more...

  • 100 Things Blues Fans Should Know & Do Before They Dieby Jeremy Rutherford; Brett Hull

    Triumph Books 2014; US$ 11.99

    Covering the entire 45-year history of the Blues, author Jeremy Rutherford has collected every essential piece of Blues knowledge and trivia, as well as must-do activities, and ranks them from 1 to 100. Most Blues fans have taken in a game or two at the Scottrade Center, have seen highlights of a young Brett Hull, and are aware that the team is named... more...

  • My Last Fightby Darren McCarty; Kevin Allen

    Triumph Books 2014; US$ 11.99

    Looking back on a memorable career, Darren McCarty recounts his time as one of the most visible and beloved members of the Detroit Red Wings as well as his personal struggles with addiction, finances, and women and his daily battles to overcome them. As a member of four Red Wings? Stanley Cup?winning teams, McCarty played the role of enforcer from... more...

  • 100 Things Red Wings Fans Should Know & Do Before They Dieby Kevin Allen; Bob Duff; Darren McCarty

    Triumph Books 2014; US$ 11.99

    More than just an overview of highlights of a young Steve Yzerman or a remembrance of the team?s epic battles with the Colorado Avalanche in the 1990s, this complete guide to the Detroit Red Wings is a collection of every essential piece of Red Wings knowledge and trivia, as well as must-do activities, and ranks them all, providing an entertaining... more...

  • Sports Marketingby Matthew D. Shank; Mark R. Lyberger

    Taylor and Francis 2014; US$ 99.00

    Now in a fully revised and updated 5 th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed... more...

  • Sportsponsoring als innovatives Instrument in der Markenkommunikationby Gerrit Jakobs

    Diplomica Verlag 2009; US$ 56.84

    Die klassischen Kommunikationsinstrumente stehen vor zunehmenden Problemen ihre Zielgruppen zu erreichen. Das Sportsponsoring stellt ein innovatives Instrument dar, das aufgrund der Probleme der klassischen Werbung wie z. B. Reaktanzen der Rezipienten sowie das Phänomen des "Zapping" an Bedeutung weiterhin gewinnen wird. Zudem bietet Sportsponsoring... more...

  • Existenzgründung in der Sportmarketingbranche: Erfolgsfaktoren und Wettbewerbsstrategieby Johannes Schuchardt

    Diplomica Verlag 2010; US$ 46.10

    Der Arbeitsmarkt Sport stellt eine berufliche Chance mit Zukunftsperspektiven dar. Da in den letzten Jahrzehnten die Nachfrage nach aktivem und passivem Sport gestiegen ist, hat sich dieser Bereich immer weiter zu einer relevanten wirtschaftlichen Größe in Deutschland entwickelt. Diese erhöhte Bedeutung sowie Professionalisierung und Kommerzialisierung... more...

  • Zustandsangst im Fahrtensegeln: Segelt die Angst mit?by Matthias Aumann

    Diplomica Verlag 2010; US$ 24.67

    Hauptbeschreibung Oft verbinden Reisende Segeln mit Sonne, Freiheit, Meer und Wind, am Ende wird auch von eventueller Seekrankheit gesprochen, doch von der Angst vor dem Segeltörn wird nicht berichtet. Dabei ist dem Fahrtensegler auf schwierigen Reisen unter besonderen Situationen das Gefühl von Angst wohl bekannt. Ziel ist es, in einer empirischen... more...

  • Der Golfmanager: Eine Berufsfeldanalyseby Tom Koethe

    Diplomica Verlag 2012; US$ 37.52

    Hauptbeschreibung Die gesamte Sportwelt hat sich in den letzten Jahren entscheidend verändert und weitreichende Entwicklungen in der Professionalisierung und Kommerzialisierung waren zu beobachten. Ebenso befinden sich die Manager und Leiter deutscher Golfanlagen in einem relativ jungen und im Wandel befindlichen Berufsfeld. Da diese Berufsgruppe... more...