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- Goodfellow Publishers Ltd 2013; US$ 9.49
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...
- John Blake 2013; US$ 8.99
This is the thrilling account of the heroism, ambition, and scandal of three remarkable men whose actions at the 1908 Olympics overshadowed the first London Games. Diminutive Italian Dorando Pietri fell five times, and was practically carried across the finish line. Scottish sprinter Wyndham Halswelle and American competitor Johnny Hayes were drawn... more...
- Taylor and Francis 2013; US$ 225.00
As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities. The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to... more...
- Taylor and Francis 2013; US$ 59.95
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as... more...
- De Gruyter 2012; US$ 46.00
Sportmanagement hat in den letzten Jahren aufgrund fortschreitender Professionalisierung der Sportorganisationen und ihres Personals zunehmend an Bedeutung gewonnen. Zur Bewältigung ihrer Managementaufgaben benötigen Führungskräfte in Sportorganisationen heute möglichst fundierte Kenntnisse über managementrelevante Kontextzusammenhänge und ökonomisch... more...
- Springer 2013; US$ 129.00
A number of clubs in professional sports leagues exhibit winning streaks over a number of consecutive seasons that do not conform to the standard economic model of a professional sports league developed by El Hodiri and Quirk (1994) and Fort and Quirk (1995). These clubs appear to display what we term 'unsustainable runs', defined as a... more...
- Edward Elgar Publishing 2013; US$ 40.00
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing... more...
- Erich Schmidt Verlag 2013; US$ 42.54
Nicht nur im sportlichen Wettbewerb, auch im wirtschaftlichen Rennen um Aufmerksamkeit und Vermarktungserfolg sind beim Management von Sportevents heute Strategie und Durchsetzungskraft gefragt. Wer seine Ressourcen falsch einteilt, bleibt auf der Strecke - wer gesellschaftliche und sportliche Trends übersieht, läuft hinterher. Sportökonom Lothar... more...
- Palgrave Macmillan 2013; US$ 90.00
This book provides a ground-breaking, interaction-based framework of rituals, drawing on multiple research disciplines. It examines ritual as a relational action constructed in interaction through pre-existing patterns and captures the features of ritual phenomena by analysing interactants' behaviour in culturally and socially diverse contexts. more...
- Andrews UK 2013; US$ 4.99
In 2012 millions of people across the globe marvelled at the spectacle that was the London Summer Olympic Games, with thousands flocking to Englands capital to enjoy the sporting action first-hand. However, visitors to the new Olympic Stadium may not have realised that the site and surrounding area is steeped in history. Beneath the 2012 Olympics... more...