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Most popular at the top
- T.M.C. Asser Press 2011; US$ 239.00
Sports marketing is a global phenomenon and a major industry. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements. It includes a wide-ranging collection of precedents of sports marketing agreements. more...
- The History Press 2011; US$ 13.11
The Berlin Olympic Games, more than 70 years on, remain the most controversial ever held. This book creates a vivid account of the disputes, the personalities, and the events which made these Games so memorable. Ironically, the choice of Germany as the host national for the 1936 Olympics was intended to signal the return to the world community after... more...
- Infinite Ideas 2005; US$ 22.95
The story of the Olympic Games contains some remarkable business lessons. It is the story of how the nearly-bankrupt Olympic movement edged away from the abyss through visionary, and sometimes hard-headed leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the future of one of the world?s... more...
- Palgrave Macmillan 2012; US$ 105.00
An exploration of how the Olympics are organised in response to risk. This book looks at the tension between the riskiness of mega-events, attributable to their scale and complexities, and the societal, political and organisational pressures that exist for safety, security and management of risk ? leading to changes in how the Games are governed. more...
- Triumph Books 2009; US$ 11.99
Expressing the passion felt for the Bulldogs using all 26 letters of the alphabet accompanied by rhymes, colorful illustrations, and informative text, this tribute to the Georgia football team explores the sports obsession in a fresh and humorous way. Readers will enjoy fun facts and amusing illustrations of some of the most famous?and infamous?characters... more...
- Columbia University Press 2012; US$ 33.99
In his previous books Allen Guttmann has provided incisive perspectives on Avery Brundage's role in the Olympic movement and on the nature of modern sports. Now, in his latest book, the accomplished historian of sport turns his attention from the playing field to the grandstand. Sports Spectators, the first historical study of the subject from antiquity... more...
- Taylor and Francis 2013; US$ 67.95
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future... more...
- Taylor and Francis 2012; US$ 42.95
Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful... more...
- Temple University Press 2012; US$ 29.95
The typical female sports fan remains very different from her male counterparts. In their insightful and engaging book, Sportista , Andrei S. Markovits and Emily Albertson examine the significant ways many women have become fully conversant with sports?acquiring a knowledge of and passion for them as a way of forging identities that until recently... more...