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Athletic contests. Sports events

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  • Die Wettbewerbsintensität des deutschen Sportwettenmarktesby Gordon Flügge

    Diplomica Verlag 2011; US$ 28.20

    Hauptbeschreibung Die Studie "Die Wettberwerbsintensität des deutschen Sportwettenmarktes" stellt den derzeitigen Stand des deutschen Sportwettenmarktes dar und spiegelt deren aktuelle Wettberwerbsintensität wider, dadurch wird die Frage beantwortet, ob und wie interessant diese Branche für einen Einstieg ist. Des Weiteren werden rechtliche sowie... more...

  • Sportmarken in der Fußball Bundesliga: Die Ausrüster und ihre Strategienby Jan König

    Diplomica Verlag 2011; US$ 62.06

    Hauptbeschreibung Marketingverantwortliche sehen sich durch den permanenten Wandel der Rahmenbedingungen der Kommunikation gezwungen, alternative Möglichkeiten des positiven Image- und Bekanntheitsaufbaus zu eruieren. In der Zeit des 21. Jahrhundert etablieren sich mehr und mehr sogenannte below-the-line Kommunikationsinstrumente, wie bspw. das... more...

  • Brauchen wir das UEFA-Financial Fairplay? Eine ökonomische Analyse zu Ausgleichsinstrumenten im Sportby Stefan Kutzner

    Diplomica Verlag 2012; US$ 39.49

    Hauptbeschreibung "Die Wahrheit liegt auf dem Platz", heißt es in Bezug auf Fußball immer wieder. Bei genauerem Hinsehen erweist es sich jedoch als schwierig, die Frage zu beantworten, ob die Wahrheit nun auf dem Platz, daneben oder ganz woanders zu finden ist. Zum Thema, durch welche Kriterien sportliche Wettbewerbe entschieden werden, hat sich... more...

  • Management-Handbuch Sport-Marketingby Arnold Hermanns; Florian Riedmüller

    Franz Vahlen 2011; US$ 94.79

    Hauptbeschreibung Marketing und Sport sind in den letzten Jahren mehr und mehr zusammengewachsen. Sportliche Erfolge werden von den Verantwortlichen zunehmend auch in wirtschaftliche Erfolge umgewandelt, deren Erträge wiederum in die weitere Entwicklung der jeweiligen Sportart reinvestiert werden. Gleichzeitig rücken Ansätze der Markenführung und... more...

  • European Competition Law Annual 2004by Isabela Atanasiu; ClausDieter Ehlermann

    Hart Publishing Limited 2006; US$ 252.00

    The European Competition Law Annual 2004 is ninth in a series of volumes following the annual workshops on EU Competition Law and Policy held at the Robert Schuman Centre of the European University Institute in Florence. The volume reproduces the materials of the roundtable debate that took place at the ninth edition of the workshop (11-12 June 2004),... more...

  • International Cases in the Business of Sportby Simon Chadwick; David Arthur

    Taylor and Francis 2010; US$ 55.95

    International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies on:... more...

  • Bad Sportsby Dave Zirin

    Scribner 2010; US$ 25.00

    A THOUGHT-PROVOKING LOOK AT THE BIG BUSINESS AND IMMORAL PRACTICES BEHIND PROFESSIONAL SPORTS BY ACCLAIMED SPORTSWRITER DAVE ZIRIN, HAILED AS THE ?CONSCIENCE OF AMERICAN SPORTSWRITING? ( THE WASHINGTON POST ) The fastest-growing sector of today?s sports audience is the alienated fan. Complaints abound: from inflated ticket prices, $6 hot dogs,... more...

  • Sports Industryby John Greenwald

    Infobase Publishing 2010; US$ 47.94

    In today's dynamic employment scene it is common for professionals to change careers during their working lives. Whether to seek fresh challenges, live a preferred lifestyle, or find a more personally satisfying line of work, more and more people are choosing new and different career paths. Sometimes experienced workers are forced to launch a new... more...

  • This Great Symbolby John J. MacAloon

    Taylor and Francis 2013; US$ 49.95

    This Great Symbol is the definitive study of the origins of the modern Olympic Games and of their founder, Pierre de Coubertin, behind the blend of biography and history lies an impressive framework of cultural, social, and psychological theories. more...

  • Watching the Olympicsby John Sugden; Alan Tomlinson

    Taylor and Francis 2012; US$ 57.95

    With particular focus on the London Games in 2012, this book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. No other book has ever offered closer scrutiny of the inner workings of Olympism?s... more...