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Athletic contests. Sports events

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  • Datenschutzrechtliche Konflikte im Anti-Doping-Systemby Sabrina Neuendorf

    Nomos Verlagsgesellschaft 2015; US$ 55.54

    Zur Ermöglichung umfassender unangekündigter Dopingkontrollen müssen deutsche Spitzensportler ihre täglichen Aufenthaltsdaten in einem zentralen webbasierten Meldesystem (ADAMS) hinterlegen. Die Sammlung, Speicherung, Nutzung und weltweite Weitergabe dieser Daten steht im nationalen und internationalen Kontext vor einer Vielzahl rechtlicher Probleme... more...

  • Plunkett's Sports Industry Almanac 2016by Jack W. Plunkett

    Plunkett Research, Ltd. 2015; US$ 349.99

    Plunkett'S Sports Industry Almanac 2016 Key Findings: &Bull;Plunkett Research Lists Top 350 Companies in Sports and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics &Bull;Industry Associations... more...

  • Bad Sportsby Dave Zirin

    Scribner 2010; US$ 25.00

    A THOUGHT-PROVOKING LOOK AT THE BIG BUSINESS AND IMMORAL PRACTICES BEHIND PROFESSIONAL SPORTS BY ACCLAIMED SPORTSWRITER DAVE ZIRIN, HAILED AS THE ?CONSCIENCE OF AMERICAN SPORTSWRITING? ( THE WASHINGTON POST ) The fastest-growing sector of today?s sports audience is the alienated fan. Complaints abound: from inflated ticket prices, $6 hot dogs,... more...

  • International Cases in the Business of Sportby Simon Chadwick; David Arthur

    Taylor and Francis 2010; US$ 55.95

    International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies... more...

  • Sports Industryby John Greenwald

    Infobase Publishing 2010; US$ 47.94

    In today's dynamic employment scene it is common for professionals to change careers during their working lives. Whether to seek fresh challenges, live a preferred lifestyle, or find a more personally satisfying line of work, more and more people are choosing new and different career paths. Sometimes experienced workers are forced to launch a new... more...

  • This Great Symbolby John J. MacAloon

    Taylor and Francis 2013; US$ 37.95

    This Great Symbol is the definitive study of the origins of the modern Olympic Games and of their founder, Pierre de Coubertin, whose ideological stamp the Olympics still bear. Behind this fascinating blend of biography and history lies an impressive framework of cultural, social, and psychological theories skilfully employed to interpret the creation... more...

  • Watching the Olympicsby John Sugden; Alan Tomlinson

    Taylor and Francis 2012; US$ 57.95

    Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to... more...

  • Erfolgsfaktoren des Sportsponsorings bei Großereignissenby Frank Huber; Isabel Matthes; Lars Dreckmeier; Holger Schunk

    Gabler Verlag 2009; US$ 69.99

    Frank Huber, Isabel Matthes, Lars Dreckmeier und Holger Schunk richten den Fokus ihrer Untersuchung auf einen Einstellungstransfer von einem Großevent auf den Sponsor. more...

  • Die Werbewirkung von Sportsponsoringby Prof. Dr. Andrea Gröppel-Klein; Thade Dudzik

    Deutscher Universitätsverlag 2007; US$ 59.99

    Thade Dudzik zeigt, dass Sponsoring für einen zusätzlichen positiven Imageeffekt sorgen kann. Hierbei ist allerdings nicht die Popularität des Sponsorships entscheidend, sondern die ex ante bestehende Verbindung zwischen Marke und Sport. Fehlt eine Verbindung, dann bleibt die Wirkung im besten Falle aus, das Sponsoring kann sich aber auch negativ niederschlagen. more...