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Athletic contests. Sports events

Most popular at the top

  • Bad Sportsby Dave Zirin

    Scribner 2010; US$ 25.00

    A THOUGHT-PROVOKING LOOK AT THE BIG BUSINESS AND IMMORAL PRACTICES BEHIND PROFESSIONAL SPORTS BY ACCLAIMED SPORTSWRITER DAVE ZIRIN, HAILED AS THE ?CONSCIENCE OF AMERICAN SPORTSWRITING? ( THE WASHINGTON POST ) The fastest-growing sector of today?s sports audience is the alienated fan. Complaints abound: from inflated ticket prices, $6 hot dogs,... more...

  • Sports Industryby John Greenwald

    Infobase Publishing 2010; US$ 47.94

    In today's dynamic employment scene it is common for professionals to change careers during their working lives. Whether to seek fresh challenges, live a preferred lifestyle, or find a more personally satisfying line of work, more and more people are choosing new and different career paths. Sometimes experienced workers are forced to launch a new... more...

  • This Great Symbolby John J. MacAloon

    Taylor and Francis 2013; US$ 54.95

    This Great Symbol is the definitive study of the origins of the modern Olympic Games and of their founder, Pierre de Coubertin, whose ideological stamp the Olympics still bear. Behind this fascinating blend of biography and history lies an impressive framework of cultural, social, and psychological theories skilfully employed to interpret the creation... more...

  • Watching the Olympicsby John Sugden; Alan Tomlinson

    Taylor and Francis 2012; US$ 57.95

    Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to... more...

  • Erfolgsfaktoren des Sportsponsorings bei Großereignissenby Frank Huber; Isabel Matthes; Lars Dreckmeier; Holger Schunk

    Gabler Verlag 2009; US$ 69.99

    Frank Huber, Isabel Matthes, Lars Dreckmeier und Holger Schunk richten den Fokus ihrer Untersuchung auf einen Einstellungstransfer von einem Großevent auf den Sponsor. more...

  • Die Werbewirkung von Sportsponsoringby Prof. Dr. Andrea Gröppel-Klein; Thade Dudzik

    Deutscher Universitätsverlag 2007; US$ 59.99

    Thade Dudzik zeigt, dass Sponsoring für einen zusätzlichen positiven Imageeffekt sorgen kann. Hierbei ist allerdings nicht die Popularität des Sponsorships entscheidend, sondern die ex ante bestehende Verbindung zwischen Marke und Sport. Fehlt eine Verbindung, dann bleibt die Wirkung im besten Falle aus, das Sponsoring kann sich aber auch negativ niederschlagen. more...

  • Tussen analyse en opportuniteitby Willem Camphuis

    Amsterdam University Press 2009; US$ 72.00

    Aan de Sociaal-Economische Raad (SER) wordt sinds zijn ontstaan in 1950 grote invloed op het regeringsbeleid toegedicht. Wetenschap en journalistiek hebben regelmatig verhaald over de grote betekenis op het naoorlogse sociaal-economisch beleid, waarbij de regering en het parlement veelvuldig voor het blok zouden zijn gezet door (bijna) unanieme SER-adviezen.... more...

  • The Olympics, A Very Peculiar Historyby David Arscott

    Andrews UK 2011; US$ 9.49

    From its beginnings in Ancient Greek antiquity, right up to its arrival in Great Britain, the home of so many modern sports and favoured pastimes, the Olympic Games have always been a grand and exciting spectacle, whether you're watching a no-holds-barred wrestling match or a mesmerising, freewheeling gymnast. 'The Olympics, A Very Peculiar... more...

  • Fußballklubs als Global Playerby Philipp Schlösser

    Tectum Verlag 2011; US$ 14.31

    Hauptbeschreibung Wie mauserten sich regional aktive Fußballklubs wie der FC Barcelona, Real Madrid oder Manchester United zu global ausstrahlenden Marken? Was sind die entscheidenden Erfolgsfaktoren für die Internationalisierung von Fußballvereinen? Welche Bedeutung hat eine Marktentwicklung über nationale Grenzen hinaus für den Klub als Unternehmen?... more...

  • The Olympics: The Basicsby Andy Miah; Beatriz Garcia

    Taylor and Francis 2012; US$ 28.95

    The Olympics: The Basics is an accessible, contemporary introduction to the Olympic movement and Games. Chapters explain how the Olympics transcend sports, engaging us with a range of contemporary philosophical, social, cultural and political matters, including: peace development and diplomacy management and economics corruption, terror and... more...