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Athletic contests. Sports events

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  • The 1940 Tokyo Games: The Missing Olympicsby Sandra Collins

    Taylor and Francis 2014; US$ 54.95

    By representing their experience of modernity as different from the West in their respective Olympic Games, Asian nations reveal much about the ambitions and anxieties of being an Asian host in the continuing western Olympic hegemony. This original work explores the encounter between ?the East and the West? by analyzing the deliberate self-presentational... more...

  • The 2014 Sochi Olympicsby Sergey Markedonov; Andrew C. Kuchins

    Center for Strategic & International Studies 2014; US$ 32.99

    The 22nd Winter Olympics in Sochi, Russia, possess a singular symbolic character for Russia and its leadership. President Vladimir Putin considers the Games a demonstration of Russia?s growing international role and the success of his administration?s policies. Many view a successful Olympics as integral to his presidency. more...

  • The 25 Greatest Sports Conspiracy Theories of All Timeby Elliott Kalb; Cris Collinsworth

    Skyhorse Publishing 2011; US$ 17.95

    In every sport, in every country around the world, there are fans on the losing side who know that something other than skill and luck beat their favorite team or player. Sometimes they?re actually right. That?s why sports lovers will devour this inside look at the 25 biggest myths and scandals in professional and collegiate athletics. Elliott Kalb... more...

  • The 30 Greatest Sports Conspiracy Theories of All-Timeby Elliott Kalb; Mark Weinstein; Cris Collinsworth

    Skyhorse Publishing 2009; US$ 16.95

    Separating fact from myth, Kalb attempts to determine which of these long-held conspiracy theories hold water, and which ones fall flat under scrutiny. Ranking the conspiracies from 1 to 30 and the likelihood of each conspiracy from 1 to 5, Kalb boldly asks: Did baseball avoid integration in the 1930s and 1940s with an unwritten agreement?... more...

  • Bad Sportsby Dave Zirin

    Scribner 2010; US$ 25.00

    A THOUGHT-PROVOKING LOOK AT THE BIG BUSINESS AND IMMORAL PRACTICES BEHIND PROFESSIONAL SPORTS BY ACCLAIMED SPORTSWRITER DAVE ZIRIN, HAILED AS THE ?CONSCIENCE OF AMERICAN SPORTSWRITING? ( THE WASHINGTON POST ) The fastest-growing sector of today?s sports audience is the alienated fan. Complaints abound: from inflated ticket prices, $6 hot dogs,... more...

  • Celebration Capitalism and the Olympic Gamesby Jules Boykoff

    Taylor and Francis 2013; US$ 54.95

    The Olympic Games have become the world?s greatest media and marketing event?a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics,... more...

  • Die Werbewirkung von Sportsponsoringby Prof. Dr. Andrea Gröppel-Klein; Thade Dudzik

    Deutscher Universitätsverlag 2007; US$ 59.99

    Thade Dudzik zeigt, dass Sponsoring für einen zusätzlichen positiven Imageeffekt sorgen kann. Hierbei ist allerdings nicht die Popularität des Sponsorships entscheidend, sondern die ex ante bestehende Verbindung zwischen Marke und Sport. Fehlt eine Verbindung, dann bleibt die Wirkung im besten Falle aus, das Sponsoring kann sich aber auch negativ niederschlagen. more...

  • Erfolgsfaktoren des Sportsponsorings bei Großereignissenby Frank Huber; Isabel Matthes; Lars Dreckmeier; Holger Schunk

    Gabler Verlag 2009; US$ 69.99

    Frank Huber, Isabel Matthes, Lars Dreckmeier und Holger Schunk richten den Fokus ihrer Untersuchung auf einen Einstellungstransfer von einem Großevent auf den Sponsor. more...

  • Fly-Fishing Advice from an Old-Timerby Ed Quigley

    Skyhorse Publishing 2014; US$ 22.95

    With decades of fly-fishing experience, Ed Quigley is the perfect candidate to provide fly-fishing know-how to prospective flyfishers. For those new to fly fishing as well as for experienced anglers looking to add some “secrets? to their own bags of tricks, Fly-Fishing Advice from an Old-Timer will illuminate the fly-fishing world. Richly illustrated... more...

  • Fußballklubs als Global Playerby Philipp Schlösser

    Tectum Verlag 2011; US$ 14.31

    Hauptbeschreibung Wie mauserten sich regional aktive Fußballklubs wie der FC Barcelona, Real Madrid oder Manchester United zu global ausstrahlenden Marken? Was sind die entscheidenden Erfolgsfaktoren für die Internationalisierung von Fußballvereinen? Welche Bedeutung hat eine Marktentwicklung über nationale Grenzen hinaus für den Klub als Unternehmen?... more...