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- Haufe Lexware Verlag 2013; US$ 41.15
Hauptbeschreibung Wie funktioniert Sportsponsoring? Das Buch behandelt das Thema aus neuropsychologischer Sicht und liefert Ihnen eine solide Faktenbasis für rationale Investitionsentscheidungen im Sportbusiness. Sportsponsoring nimmt den größten Teil des jährlichen Sponsoringvolumens ein. Die Frage nach den Wirkungsmöglichkeiten für die Markenkommunikation... more...
- Andrews UK 2011; US$ 9.49
From its beginnings in Ancient Greek antiquity, right up to its arrival in Great Britain, the home of so many modern sports and favoured pastimes, the Olympic Games have always been a grand and exciting spectacle, whether you're watching a no-holds-barred wrestling match or a mesmerising, freewheeling gymnast. 'The Olympics, A Very Peculiar... more...
- Amsterdam University Press 2009; US$ 72.00
Aan de Sociaal-Economische Raad (SER) wordt sinds zijn ontstaan in 1950 grote invloed op het regeringsbeleid toegedicht. Wetenschap en journalistiek hebben regelmatig verhaald over de grote betekenis op het naoorlogse sociaal-economisch beleid, waarbij de regering en het parlement veelvuldig voor het blok zouden zijn gezet door (bijna) unanieme SER-adviezen.... more...
- Hart Publishing Limited 2006; US$ 252.00
The European Competition Law Annual 2004 is ninth in a series of volumes following the annual workshops on EU Competition Law and Policy held at the Robert Schuman Centre of the European University Institute in Florence. The volume reproduces the materials of the roundtable debate that took place at the ninth edition of the workshop (11-12 June 2004),... more...
- The University Press of Kentucky 2014; US$ 40.00
International sporting events, including the Olympic Games and the FIFA World Cup, have experienced profound growth in popularity and significance since the mid-twentieth century. Sports often facilitate diplomacy, revealing common interests across borders and uniting groups of people who are otherwise divided by history, ethnicity, or politics. In... more...
- Taylor and Francis 2010; US$ 55.95
International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies... more...
- Taylor and Francis 2012; US$ 28.95
The Olympics: The Basics is an accessible, contemporary introduction to the Olympic movement and Games. Chapters explain how the Olympics transcend sports, engaging us with a range of contemporary philosophical, social, cultural and political matters, including: peace development and diplomacy management and economics corruption, terror... more...
- Taylor and Francis 2013; US$ 46.95
The Olympic Games have become the world?s greatest media and marketing event?a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics,... more...
- Taylor and Francis 2014; US$ 37.95
By representing their experience of modernity as different from the West in their respective Olympic Games, Asian nations reveal much about the ambitions and anxieties of being an Asian host in the continuing western Olympic hegemony. This original work explores the encounter between ?the East and the West? by analyzing the deliberate self-presentational... more...
- Taylor and Francis 2013; US$ 155.00
Governance has become a hugely important issue within sport. Issues of corruption and ?bad governance? have become synonymous with some aspects of sport and closer scrutiny than ever before is being applied to ensure organisations are following international best practice in respect to how they are governed. As sport organisations are required to... more...