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Athletic contests. Sports events

Most popular at the top

  • Basic Issues in Sports Ethicsby Tommy Boone

    The Edwin Mellen Press 2009; US$ 149.95

    This book argues that cheating not only destroys the integrity of sports, it destroys the integrity of the athlete and everyone who either supports cheating or allows it to happen. Majors topics such as "athletics is over the edge,""performance-enhancing substances,""victory with honor,""negative impact of marketers,"... more...

  • Two Sports Myths and Why They're Wrongby Rodney Fort; Jason Winfree

    Stanford University Press 2013; US$ 5.99

    In Two Sports Myths and Why They're Wrong , authors Rodney Fort and Jason Winfree apply sharp economic analysis to bust a couple of the most widespread urban legends about professional athletics.Exploring the claim that player salary demands increase ticket prices and asking whether Major League Baseball should emulate the National Football League,... more...

  • Cultural Programmes for Sporting Mega Eventsby Nancy Stevenson; Alan Fyall; Brian Garrod

    Goodfellow Publishers Ltd 2013; US$ 9.49

    This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...

  • The Economics of International Sports Eventsby ShiNa LI; Alan Fyall; Brian Garrod

    Goodfellow Publishers Ltd 2013; US$ 9.49

    This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...

  • Resident Impacts of Sport Eventsby Leo Jago; Marg Deery; Alan Fyall; Brian Garrod

    Goodfellow Publishers Ltd 2013; US$ 9.49

    This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...

  • Routledge Handbook of Sport and Corporate Social Responsibilityby Juan Luis Paramio Salcines; Kathy Babiak; Geoff Walters

    Taylor and Francis 2013; US$ 67.95

    As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities. The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer... more...

  • Leveraging Brands in Sport Businessby Mark P. Pritchard; Jeffrey L. Stinson

    Taylor and Francis 2013; US$ 70.95

    This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as... more...

  • Grundlagen des Sportmanagementsby Marcel Fahrner

    De Gruyter 2012; US$ 46.00

    Sportmanagement hat in den letzten Jahren aufgrund fortschreitender Professionalisierung der Sportorganisationen und ihres Personals zunehmend an Bedeutung gewonnen. Zur Bewältigung ihrer Managementaufgaben benötigen Führungskräfte in Sportorganisationen heute möglichst fundierte Kenntnisse über managementrelevante Kontextzusammenhänge und ökonomisch... more...

  • Sports Marketingby J.A. Davis; J. Zutz Hilbert

    Edward Elgar Publishing 2013; US$ 70.00

    Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing... more...

  • Relational Rituals and Communicationby Dániel Z. Kádár

    Palgrave Macmillan 2013; US$ 90.00

    This book provides a ground-breaking, interaction-based framework of rituals, drawing on multiple research disciplines. It examines ritual as a relational action constructed in interaction through pre-existing patterns and captures the features of ritual phenomena by analysing interactants' behaviour in culturally and socially diverse contexts. more...