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- Haufe Lexware Verlag 2013; US$ 33.31
Hauptbeschreibung Wie funktioniert Sportsponsoring? Das Buch behandelt das Thema aus neuropsychologischer Sicht und liefert Ihnen eine solide Faktenbasis für rationale Investitionsentscheidungen im Sportbusiness. Sportsponsoring nimmt den größten Teil des jährlichen Sponsoringvolumens ein. Die Frage nach den Wirkungsmöglichkeiten für die Markenkommunikation... more...
- Stanford University Press 2013; US$ 29.95
In 15 Sports Myths and Why They're Wrong , authors Rodney Fort and Jason Winfree apply sharp economic analysis to bust some of the most widespread urban legends about college and professional athletics. Each chapter takes apart a common misconception, showing how the assumptions behind it fail to add up. Fort and Winfree reveal how these myths... more...
- Skyhorse Publishing 2011; US$ 17.95
In every sport, in every country around the world, there are fans on the losing side who know that something other than skill and luck beat their favorite team or player. Sometimes they?re actually right. That?s why sports lovers will devour this inside look at the 25 biggest myths and scandals in professional and collegiate athletics. Elliott Kalb... more...
- Skyhorse Publishing 2009; US$ 16.95
Separating fact from myth, Kalb attempts to determine which of these long-held conspiracy theories hold water, and which ones fall flat under scrutiny. Ranking the conspiracies from 1 to 30 and the likelihood of each conspiracy from 1 to 5, Kalb boldly asks: Did baseball avoid integration in the 1930s and 1940s with an unwritten agreement?... more...
- Taylor and Francis 2013; US$ 155.00
Governance has become a hugely important issue within sport. Issues of corruption and ?bad governance? have become synonymous with some aspects of sport and closer scrutiny than ever before is being applied to ensure organisations are following international best practice in respect to how they are governed. As sport organisations are required to... more...
- Taylor and Francis 2013; US$ 46.95
The Olympic Games have become the world?s greatest media and marketing event?a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics,... more...
- Taylor and Francis 2013; US$ 150.00
The Handbook of the London 2012 Olympic and Paralympic Games is the first authoritative and comprehensive account of the world?s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy.... more...
- Birlinn 2013; US$ 21.98
‘I have always thought Gleneagles is one of the greatest places in the world to play golf? – Jack Nicklaus The Ryder Cup is coming home to where it all began; the 40th staging of golf?s showpiece event is returning to Gleneagles, Scotland. Tracing the history of the Ryder Cup back to that famous forerunner match at Gleneagles in 1921, this book intertwines... more...
- Charles C Thomas 2000; US$ 35.95
The purpose of this newly revised edition is to teach the reader how to construct and schedule a variety of sports tournaments in a variety of ways. It also presents the factors that influence the selection of a particular tournament to satisfy a particular set of conditions or intentions. The text provides a comprehensive yet easily understandable... more...
- Springer 2013; US$ 19.99
Was kann der Manager vom Sport lernen? Was sind die Parallelen zwischen Sport und Beruf, diesen beiden Magneten der Leistungsorientiertheit? ?Besser sich quälen, als von den Umständen gequält zu werden" ist eine Maxime, die sich vom Sport aufs Leben übertragen lässt. Sport bringt ins Bewusstsein, zu welchen Leistungen Menschen fähig und gleichzeitig... more...