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Most popular at the top
- Goodfellow Publishers Ltd 2013; US$ 9.49
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...
- De Gruyter 2012; US$ 34.84
Sportmanagement hat in den letzten Jahren aufgrund fortschreitender Professionalisierung der Sportorganisationen und ihres Personals zunehmend an Bedeutung gewonnen. Zur Bewältigung ihrer Managementaufgaben benötigen Führungskräfte in Sportorganisationen heute möglichst fundierte Kenntnisse über managementrelevante Kontextzusammenhänge und ökonomisch... more...
- Edward Elgar Publishing 2013; US$ 70.00
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing... more...
- Palgrave Macmillan 2013; US$ 90.00
This book provides a ground-breaking, interaction-based framework of rituals, drawing on multiple research disciplines. It examines ritual as a relational action constructed in interaction through pre-existing patterns and captures the features of ritual phenomena by analysing interactants' behaviour in culturally and socially diverse contexts. more...
- Andrews UK 2013; US$ 4.99
In 2012 millions of people across the globe marvelled at the spectacle that was the London Summer Olympic Games, with thousands flocking to Englands capital to enjoy the sporting action first-hand. However, visitors to the new Olympic Stadium may not have realised that the site and surrounding area is steeped in history. Beneath the 2012 Olympics... more...
- Plunkett Research, Ltd. 2014; US$ 349.99
PLUNKETT'S SPORTS INDUSTRY ALMANAC 2015 Key findings: •Plunkett Research lists top 350 companies in Sports and names top trends changing the industry for the mid term. Key Features: •Industry trends analysis, market data and competitive intelligence •Market forecasts and Industry Statistics •Industry Associations and... more...
- ABC-CLIO 2014; US$ 58.00
With today's digital media and the tremendous amount of money involved in sports, scandals are becoming more frequent and more damaging. How should a sports league respond to a scandal, act to protect the integrity of their organization, and address their many audiences?the fans, the media, and other players?when things go wrong? This book covers... more...
- Emerald Group Publishing Limited 2014; US$ 199.00
This e-book is a selection of papers presented at the IV Congreso Iberoamericano de Economía del Deporte (IV Iberoamerican Conference on Sport Economics) in Madrid in 2013 under the title Reinventing the Economics of Sport. During the conference, researchers from Spain, Portugal and several Latin American countries presented 54 scientific... more...
- Elsevier Science 2014; US$ 72.95
Test Bank for Introductory Economics and Introductory Macroeconomics and Introductory Microeconomics is an instructor's aid in developing examinations for students to test their comprehension, recall, and ability to analyze and interpret the basic concepts discussed in "Introductory Economics," "Introductory Macroeconomics," and "Introductory Microeconomics."... more...
- Springer Fachmedien Wiesbaden 2014; US$ 4.43
Jan Drengner erörtert, wie Unternehmen durch die Einbeziehung des Sports das Erlebnispotenzial ihrer Marketing-Events erhöhen können, um so ihre Kommunikationsziele effizienter zu erreichen. Aufgrund seiner hohen gesellschaftlichen Akzeptanz bietet der Sport vielfältige Ansatzpunkte zur Ausgestaltung des Eventmarketing. Aufbauend auf einem Überblick... more...