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Athletic contests. Sports events

Most popular at the top

  • Modernes Marketing für Sportvereineby Jan Kratochvil

    Meyer & Meyer 2011; US$ 17.29

    "Modernes Marketing für Sportvereine" bietet eine grundlegende Einführung in die Abstimmung einer wirkungsvollen Vereinsidentität sowie deren Umsetzung im stetig an Bedeutung gewinnenden Bereich der sozialen Medien. Es ist ein praktischer, sportartenübergreifender Ratgeber für Sportvereine, Verbände, Eventveranstalter sowie aber auch für... more...

  • Sportökonomieby Gerhard Trosien

    Meyer & Meyer 2009; US$ 16.21

    Sport ist längst nicht mehr "die schönste Nebensache der Welt". Neben der gemeinnützigen Sportbewegung, in die Marketingüberlegungen Einzug gehalten haben, haben sich Gesundheits- und Fitnessmärkte entwickelt, die nach den Gesetzen von Angebot und Nachfrage funktionieren. Hier bilden "Sport-Hopper", "-Zapper" und "-User"... more...

  • Sport-Brandingby Nicholas Adjouri; Petr Stastny

    Springer Fachmedien Wiesbaden 2015; US$ 39.99

    Wie hängen Sport-Sponsoring und erfolgreiches Marken-Management zusammen? Welche Ziele können mit Sport-Branding erreicht werden? Welche Sportart und welches Event passen zur Marke? Antworten auf diese und weitere Fragen bekommen Marken-Praktiker in diesem Buch ? systematisch und grundlegend aufbereitet, mit zahlreichen Fallbeispielen, Analysen, konkreten... more...

  • Socio-Cultural Mobility and Mega-Eventsby Rodanthi Tzanelli

    Taylor and Francis 2015; US$ 54.95

    In June 2014, Brazil opened the twentieth FIFA World Cup with a spectacular ceremony. Hosting the World Cup was a strategic developmental priority for Brazil: mega-events such as these allow the country to be ranked amongst the world?s political and economic leaders, and are supposed to propel the country to its own unique modernity. But alongside... more...

  • Managing Elite Sport Systemsby Svein S. Andersen; Barrie Houlihan; Lars Tore Ronglan

    Taylor and Francis 2015; US$ 54.95

    Over the last twenty years or so there has been a sharp increase in interest from national sports federations and governments in the development of effective elite sport systems, particularly focused on achieving success in the summer and winter Olympic Games. Many countries now have publicly funded elite sports strategies which provide specialist... more...

  • The Jewish Olympicsby Ron Kaplan; Ira Berkow

    Skyhorse Publishing 2015; US$ 26.99

    Having grown from 390 athletes from fourteen countries to nine thousand athletes from seventy-eight countries, the Maccabiah Games (or the ?Jewish Olympics,? as it has come to be known) continue to gain popularity. The Maccabiah Games, which take place in Israel, first began in 1932, and the latest games took place in July of 2013, with the debut... more...

  • The Economic Theory of Professional Team Sportsby S. Kesenne

    Edward Elgar Publishing 2007; US$ 40.00

    Analyses the theory of professional team sports. This book explores the special characteristics of the industry, analysing the product and player labour market under both the profit- and win-maximisation hypothesis. It investigates the impact of different league regulations such as the transfer system, revenue sharing arrangements and salary caps. more...

  • Boycottby Jerry Caraccioli; Tom Caraccioli; Walter F. Mondale

    New Chapter Press 2008; US$ 9.99

    With a thorough exploration of the political climate of the time and the Soviet Union?s invasion of Afghanistan, this book describes the repercussions of Jimmy Carter?s American boycott of the 1980 Olympic Games in Moscow. Despite missing the games they had trained relentlessly to compete in, many U.S. athletes went on to achieve remarkable successes... more...

  • The Impact of Sports Teams on Team Performance Managementby Vanessa Ratten

    Emerald Group Publishing Limited 2009; US$ 199.00

    This e-book comprises eight original articles that show best practice examples of the latest developments in the research on teams in the sports context and deal with issues related to how to manage teams so they perform better. The articles show the diverse contexts and applications of teams in the sports context, and touch on issues such as professional... more...

  • Historical Dictionary of the Olympic Movementby Ian Buchanan; Bill Mallon

    Scarecrow Press 2005; US$ 109.99

    The third edition of this fascinating book deals with both levels of the competition?the competitive side and the administrative side. The dictionary includes hundreds of cross-referenced entries on the major sports, more outstanding athletes, participating countries and numerous bodies in the organization as well as successive generations of officials?starting... more...