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- Springer Fachmedien Wiesbaden 2015; US$ 44.99
Wie hängen Sport-Sponsoring und erfolgreiches Marken-Management zusammen? Welche Ziele können mit Sport-Branding erreicht werden? Welche Sportart und welches Event passen zur Marke? Antworten auf diese und weitere Fragen bekommen Marken-Praktiker in diesem Buch ? systematisch und grundlegend aufbereitet, mit zahlreichen Fallbeispielen, Analysen, konkreten... more...
- Taylor and Francis 2015; US$ 54.95
In June 2014, Brazil opened the twentieth FIFA World Cup with a spectacular ceremony. Hosting the World Cup was a strategic developmental priority for Brazil: mega-events such as these allow the country to be ranked amongst the world?s political and economic leaders, and are supposed to propel the country to its own unique modernity. But alongside... more...
- Taylor and Francis 2015; US$ 54.95
Over the last twenty years or so there has been a sharp increase in interest from national sports federations and governments in the development of effective elite sport systems, particularly focused on achieving success in the summer and winter Olympic Games. Many countries now have publicly funded elite sports strategies which provide specialist... more...
- Skyhorse Publishing 2015; US$ 26.99
Having grown from 390 athletes from fourteen countries to nine thousand athletes from seventy-eight countries, the Maccabiah Games (or the Jewish Olympics,? as it has come to be known) continue to gain popularity. The Maccabiah Games, which take place in Israel, first began in 1932, and the latest games took place in July of 2013, with the debut of... more...
- Edward Elgar Publishing 2007; US$ 40.00
Analyses the theory of professional team sports. This book explores the special characteristics of the industry, analysing the product and player labour market under both the profit- and win-maximisation hypothesis. It investigates the impact of different league regulations such as the transfer system, revenue sharing arrangements and salary caps. more...
- New Chapter Press 2008; US$ 9.99
With a thorough exploration of the political climate of the time and the Soviet Union?s invasion of Afghanistan, this book describes the repercussions of Jimmy Carter?s American boycott of the 1980 Olympic Games in Moscow. Despite missing the games they had trained relentlessly to compete in, many U.S. athletes went on to achieve remarkable successes... more...
- Emerald Group Publishing Limited 2009; US$ 199.00
This e-book comprises eight original articles that show best practice examples of the latest developments in the research on teams in the sports context and deal with issues related to how to manage teams so they perform better. The articles show the diverse contexts and applications of teams in the sports context, and touch on issues such as professional... more...
- Scarecrow Press 2005; US$ 109.99
The third edition of this fascinating book deals with both levels of the competition?the competitive side and the administrative side. The dictionary includes hundreds of cross-referenced entries on the major sports, more outstanding athletes, participating countries and numerous bodies in the organization as well as successive generations of officials?starting... more...
- Pearson Education 2010; US$ 24.99
The next quantum leap beyond Moneyball , this book offers powerful new insights into all human decision-making, because if sports teams are getting it wrong this badly, how do you know you're not? Sometimes the decisions that teams make are simply inexplicable. Consider: sports teams have an immense amount of detailed, quantifiable information... more...
- Erich Schmidt Verlag 2010; US$ 37.19
Ohne Controlling kein zielgerichtetes Management. Was unbestritten für Unternehmen gilt, zählt heute genauso im Sport ? erst recht mit Blick auf die angespannte Finanzlage vieler Vereine, Verbände, Ligaorganisationen und privater Betreiber. Mathias Graumann und Lutz Thieme stellen deshalb vor, wie Sportorganisationen ihren Fortbestand mit Hilfe des... more...