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Most popular at the top
- Taylor and Francis 2015; US$ 67.95
Now available in a fully revised and updated fourth edition, Sport Management: Principles and Applications introduces the sport industry and examines the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced... more...
- Taylor and Francis 2015; US$ 70.95
Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop... more...
- Springer Fachmedien Wiesbaden 2014; US$ 4.51
Jan Drengner erörtert, wie Unternehmen durch die Einbeziehung des Sports das Erlebnispotenzial ihrer Marketing-Events erhöhen können, um so ihre Kommunikationsziele effizienter zu erreichen. Aufgrund seiner hohen gesellschaftlichen Akzeptanz bietet der Sport vielfältige Ansatzpunkte zur Ausgestaltung des Eventmarketing. Aufbauend auf einem Überblick... more...
- Taylor and Francis 2015; US$ 62.95
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based... more...
- Gerald Duckworth & Co 2013; US$ 11.99
What is happening to our brains when we watch an exhilarating match? Why are fans so loyal to their team? Journalist Eric Simons explores the psychology behind the love of the game. Attending neuroscience conferences, talking to psychologists, scientists and fans, he sets out to discover what it is that makes sport so strangely compelling. more...
- Emerald Group Publishing Limited 2015; US$ 199.00
The idea for this e-book largely emerged during the 2013 and 2014 EASM conference workshops held in Istanbul (Turkey) and Coventry (UK), respectively. These two scholarly gatherings, which attracted more than 25 research-based presentations, coupled with panel discussions with senior CSR executives from various types of sport organisations to foster... more...
- Taylor and Francis 2015; US$ 53.95
With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment... more...
- Plunkett Research, Ltd. 2015; US$ 349.99
Plunkett'S Sports Industry Almanac 2016 Key Findings: &Bull;Plunkett Research Lists Top 350 Companies in Sports and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics &Bull;Industry Associations... more...
- SportsBooks 2011; US$ 9.99
The 1908 London Olympics can claim to be the first 'modern' sporting event which pitted nation against nation. There were rows between the British and Americans; a one-man walkover in the 400 metres when the US runners boycotted the event; a dispute over the shoes worn by one of the British tug of war teams and when the American team failed to dip... more...
- ABC-CLIO 2014; US$ 58.00
With today's digital media and the tremendous amount of money involved in sports, scandals are becoming more frequent and more damaging. How should a sports league respond to a scandal, act to protect the integrity of their organization, and address their many audiences?the fans, the media, and other players?when things go wrong? This book covers... more...