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Athletic contests. Sports events

Most popular at the top

  • Ambush Marketing im Sportby Gerd Nufer

    Erich Schmidt Verlag 2010; US$ 58.28

    Hauptbeschreibung Vor dem Hintergrund enormer Kosten im Sportsponsoring setzen Unternehmen verstärkt auf Ambush Marketing. Dabei wird in der Unternehmenskommunikation die mediale Aufmerksamkeit von Sport-Events genutzt, ohne jedoch Vermarktungsrechte hierfür erworben zu haben. Der Grat zwischen innovativer Kommunikationspolitik und der Verletzung... more...

  • Sportvermarktung in Krisenzeitenby Peter Rohlmann

    Erich Schmidt Verlag 2010; US$ 34.95

    Hauptbeschreibung Konjunkturkrisen bleiben nicht ohne Auswirkungen auf das Sportbusiness. Die Folgen können für Vereine und Verbände gravierend sein - von rückläufigen Werbeeinnahmen bis zur Zahlungsunfähigkeit. Wie können Sportvereine und -verbände diesen Auswirkungen trotzen? Peter Rohlmann gibt in diesem eBook Antworten und gleichzeitig Einblicke... more...

  • Sport-Marketingby Walter Freyer

    Erich Schmidt Verlag 2011; US$ 69.96

    Hauptbeschreibung Sportliche Leistungen und Erfolge werden auf allen Ebenen immer professioneller vermarktet: von den Mega-Events und Profi-Ligen des Spitzensports über Fitness-Studios und Sportreisen bis zu lokalen Veranstaltungen im Breiten- und Freizeitsport. Doch um das gesamte Marketing-Instrumentarium im Sport erfolgreich einsetzen zu können,... more...

  • International Handbook on the Economics of Mega Sporting Eventsby Wolfgang Maennig; Andrew Zimbalist

    Edward Elgar Publishing 2012; US$ 40.00

    From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands, but can also be a source of intense debate and controversy. This insightful new Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how... more...

  • The 1908 Olympicsby Keith Baker

    SportsBooks 2011; US$ 7.00

    The 1908 London Olympics can claim to be the first ?modern? sporting event which pitted nation against nation. There were rows between the British and Americans; a one-man walkover in the 400 metres when the US runners boycotted the event; a dispute over the shoes worn by one of the British tug of war teams and when the American team failed to dip... more...

  • The Telegraph Book of the Olympicsby Martin Smith

    Aurum Press 2012; US$ 14.57

    Drawn from the pages of the Telegraph, this superb anthology pulls together the very best writing on the Olympics. Published for London 2012 and beyond, it spans over a hundred years, and counts famous Olympians including Steve Redgrave, Sebastian Coe, James Cracknell, Michael Johnson and the Princess Royal as contributors. Martin Smith?s selection... more...

  • Sport Managementby Russell Hoye; Matthew Nicholson; Aaron Smith; Bob Stewart; Hans Westerbeek

    Taylor and Francis 2012; US$ 59.95

    Now available in a fully revised and updated third edition, Sport Management: Principles and Applications examines the nature of the sport industry and the role of the state, non-profit and professional sectors in sport. It also focuses on core management principles and their application in a sporting context, highlighting the unique challenges... more...

  • The British Olympicsby Martin Polley; Simon Inglis

    English Heritage Publishing 2012; US$ 14.57

    History records that the Olympic Games originated in ancient Greece nearly three thousand years ago, died out around 393 AD, and were triumphantly reborn in 1896, in the Greek capital of Athens. Rather less well known is how, during the intervening centuries, an assortment of British writers, romantics, sportsmen and visionaries helped nurture that... more...

  • Can Anyone Hear Me?by Peter Baxter

    Icon Books 2012; US$ 11.65

    Test match special producer Peter Baxter presents tales of commentating capers from the Gabba to Eden Park in Jamaica. For 34 years from 1973 Peter Baxter was BBC producer of the hugely popular Test Match Special, and during that time he reported on Test matches from around the world. This funny and revealing book takes us behind the scenes as Baxter... more...

  • Global Sport Marketingby Michel Desbordes; André Richelieu

    Taylor and Francis 2012; US$ 140.00

    Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies... more...