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Most popular at the top
- Taylor and Francis 2014; US$ 99.95
Now in a fully revised and updated 5 th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed... more...
- Taylor and Francis 2014; US$ 67.95
Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it opens up a traditionally dry area of study, helping... more...
- Emerald Group Publishing Limited 2014; US$ 199.00
This e-book is a selection of papers presented at the IV Congreso Iberoamericano de Economía del Deporte (IV Iberoamerican Conference on Sport Economics) in Madrid in 2013 under the title Reinventing the Economics of Sport. During the conference, researchers from Spain, Portugal and several Latin American countries presented 54 scientific... more...
- Elsevier Science 2014; US$ 72.95
Test Bank for Introductory Economics and Introductory Macroeconomics and Introductory Microeconomics is an instructor's aid in developing examinations for students to test their comprehension, recall, and ability to analyze and interpret the basic concepts discussed in "Introductory Economics," "Introductory Macroeconomics," and "Introductory Microeconomics."... more...
- Taylor and Francis 2014; US$ 67.95
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed... more...
- Taylor and Francis 2015; US$ 64.95
Now available in a fully revised and updated fourth edition, Sport Management: Principles and Applications introduces the sport industry and examines the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced... more...
- Taylor and Francis 2015; US$ 67.95
Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop... more...
- Springer Fachmedien Wiesbaden 2014; US$ 4.47
Jan Drengner erörtert, wie Unternehmen durch die Einbeziehung des Sports das Erlebnispotenzial ihrer Marketing-Events erhöhen können, um so ihre Kommunikationsziele effizienter zu erreichen. Aufgrund seiner hohen gesellschaftlichen Akzeptanz bietet der Sport vielfältige Ansatzpunkte zur Ausgestaltung des Eventmarketing. Aufbauend auf einem Überblick... more...
- Taylor and Francis 2015; US$ 59.95
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based... more...
- Gerald Duckworth & Co 2013; US$ 11.99
What is happening to our brains when we watch an exhilarating match? Why are fans so loyal to their team? Journalist Eric Simons explores the psychology behind the love of the game. Attending neuroscience conferences, talking to psychologists, scientists and fans, he sets out to discover what it is that makes sport so strangely compelling. more...