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Most popular at the top
- Taylor and Francis 2014; US$ 73.95
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed... more...
- Taylor and Francis 2015; US$ 70.95
Now available in a fully revised and updated fourth edition, Sport Management: Principles and Applications introduces the sport industry and examines the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced... more...
- Taylor and Francis 2015; US$ 73.95
Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop... more...
- Springer Fachmedien Wiesbaden 2014; US$ 4.55
Jan Drengner erörtert, wie Unternehmen durch die Einbeziehung des Sports das Erlebnispotenzial ihrer Marketing-Events erhöhen können, um so ihre Kommunikationsziele effizienter zu erreichen. Aufgrund seiner hohen gesellschaftlichen Akzeptanz bietet der Sport vielfältige Ansatzpunkte zur Ausgestaltung des Eventmarketing. Aufbauend auf einem Überblick... more...
- Taylor and Francis 2015; US$ 65.95
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based... more...
- Emerald Group Publishing Limited 2015; US$ 199.00
The idea for this e-book largely emerged during the 2013 and 2014 EASM conference workshops held in Istanbul (Turkey) and Coventry (UK), respectively. These two scholarly gatherings, which attracted more than 25 research-based presentations, coupled with panel discussions with senior CSR executives from various types of sport organisations to foster... more...
- Gerald Duckworth & Co 2013; US$ 11.99
What is happening to our brains when we watch an exhilarating match? Why are fans so loyal to their team? Journalist Eric Simons explores the psychology behind the love of the game. Attending neuroscience conferences, talking to psychologists, scientists and fans, he sets out to discover what it is that makes sport so strangely compelling. more...
- Taylor and Francis 2015; US$ 53.95
With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment... more...
- Plunkett Research Ltd. 2015; US$ 349.99
Plunkett'S Sports Industry Almanac 2016 Key Findings: &Bull;Plunkett Research Lists Top 350 Companies in Sports and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics &Bull;Industry Associations... more...
- Taylor and Francis 2004; US$ 55.95
This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics including: the ancient Olympics the modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the Olympics Olympic marketing... more...