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Athletic contests. Sports events

Most popular at the top

  • Test Bank for Introductory Economicsby John G. Marcis; Michael Veseth

    Elsevier Science 2014; US$ 72.95

    Test Bank for Introductory Economics and Introductory Macroeconomics and Introductory Microeconomics is an instructor's aid in developing examinations for students to test their comprehension, recall, and ability to analyze and interpret the basic concepts discussed in "Introductory Economics," "Introductory Macroeconomics," and "Introductory Microeconomics."... more...

  • Introduction to Sport Marketingby Aaron C.T. Smith; Bob Stewart

    Taylor and Francis 2014; US$ 70.95

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed... more...

  • Sport Managementby Russell Hoye; Aaron C.T. Smith; Matthew Nicholson; Bob Stewart

    Taylor and Francis 2015; US$ 67.95

    Now available in a fully revised and updated fourth edition, Sport Management: Principles and Applications introduces the sport industry and examines the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced... more...

  • Managing People in Sport Organizationsby Tracy Taylor; Alison Doherty; Peter McGraw

    Taylor and Francis 2015; US$ 70.95

    Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop... more...

  • Sport als Erlebnisrahmen im Eventmarketingby Jan Drengner

    Springer Fachmedien Wiesbaden 2014; US$ 4.45

    Jan Drengner erörtert, wie Unternehmen durch die Einbeziehung des Sports das Erlebnispotenzial ihrer Marketing-Events erhöhen können, um so ihre Kommunikationsziele effizienter zu erreichen. Aufgrund seiner hohen gesellschaftlichen Akzeptanz bietet der Sport vielfältige Ansatzpunkte zur Ausgestaltung des Eventmarketing. Aufbauend auf einem Überblick... more...

  • Sports Marketingby Larry DeGaris

    Taylor and Francis 2015; US$ 62.95

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based... more...

  • The Secret Lives of Sports Fansby Daniel Clery

    Gerald Duckworth & Co 2013; US$ 11.99

    What is happening to our brains when we watch an exhilarating match? Why are fans so loyal to their team? Journalist Eric Simons explores the psychology behind the love of the game. Attending neuroscience conferences, talking to psychologists, scientists and fans, he sets out to discover what it is that makes sport so strangely compelling. more...

  • Governance and CSR Management in Sportby Tim Breitbarth; Stefan Walzel; Christos Anagnostopoulos; Frank van Eekeren; Gabriel Eweje

    Emerald Group Publishing Limited 2015; US$ 199.00

    The idea for this e-book largely emerged during the 2013 and 2014 EASM conference workshops held in Istanbul (Turkey) and Coventry (UK), respectively. These two scholarly gatherings, which attracted more than 25 research-based presentations, coupled with panel discussions with senior CSR executives from various types of sport organisations to foster... more...

  • Sport Management and the Natural Environmentby Jonathan M. Casper; Michael E. Pfahl

    Taylor and Francis 2015; US$ 53.95

    With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment... more...

  • Plunkett's Sports Industry Almanac 2016by Jack W. Plunkett

    Plunkett Research, Ltd. 2015; US$ 349.99

    Plunkett'S Sports Industry Almanac 2016 Key Findings: &Bull;Plunkett Research Lists Top 350 Companies in Sports and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics &Bull;Industry Associations... more...