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Athletic contests. Sports events

Most popular at the top

  • The Economics of International Sports Eventsby ShiNa LI; Alan Fyall; Brian Garrod

    Goodfellow Publishers Ltd 2013; US$ 9.49

    This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...

  • Resident Impacts of Sport Eventsby Leo Jago; Marg Deery; Alan Fyall; Brian Garrod

    Goodfellow Publishers Ltd 2013; US$ 9.49

    This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...

  • 26.2by John Bryant

    John Blake 2013; US$ 8.99

    This is the thrilling account of the heroism, ambition, and scandal of three remarkable men whose actions at the 1908 Olympics overshadowed the first London Games. Diminutive Italian Dorando Pietri fell five times, and was practically carried across the finish line. Scottish sprinter Wyndham Halswelle and American competitor Johnny Hayes were drawn... more...

  • Routledge Handbook of Sport and Corporate Social Responsibilityby Juan Luis Paramio Salcines; Kathy Babiak; Geoff Walters

    Taylor and Francis 2013; US$ 225.00

    The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It covers every key issue and functional area, including implementation, strategic benefits,... more...

  • Leveraging Brands in Sport Businessby Mark P. Pritchard; Jeffrey L. Stinson

    Taylor and Francis 2013; US$ 59.95

    This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as... more...

  • The Run to the Pennantby Duane W Rockerbie; Stephen T Easton

    Springer 2013; US$ 129.00

    A number of clubs in professional sports leagues exhibit winning streaks over a number of consecutive seasons that do not conform to the standard economic model of a professional sports league developed by El Hodiri and Quirk (1994) and Fort and Quirk (1995). These clubs appear to display what we term 'unsustainable runs', defined as a... more...

  • Sports Marketingby J.A. Davis; J. Zutz Hilbert

    Edward Elgar Publishing 2013; US$ 60.00

    Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing... more...

  • Relational Rituals and Communicationby Dániel Z. Kádár

    Palgrave Macmillan 2013; US$ 85.00

    This book provides a ground-breaking, interaction-based framework of rituals, drawing on multiple research disciplines. It examines ritual as a relational action constructed in interaction through pre-existing patterns and captures the features of ritual phenomena by analysing interactants' behaviour in culturally and socially diverse contexts. more...

  • Making Pandemoniumby Nadeem Masood

    Troubador Publishing Ltd 2014; US$ 10.99

    The Opening Ceremony of the Olympic Games in 2012 was largely celebrated as the greatest ceremony ever. It won over critics and the general public, and made a nation proud. This book describes the entire rehearsal process of the volunteers, told from a performer's perspective, for what most agreed was the most spectacular part of the show. more...

  • Marken und Sportby Holger Preuß; Frank Huber; Holger Schunk; Thomas Könecke

    Springer 2013; US$ 69.99

    Erstes deutschsprachiges Kompendium zum Status quo ?Marken und Sport?. Renommierte Autoren beleuchten den Themenkomplex umfassend und werfen einen Blick auf Markenstrategien, Instrumente der Markenführung und des Markencontrollings sowie markenrechtliche Aspekte. In erster Linie wird das Markenmanagement von Sportorganisationen und weiteren Akteuren... more...