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- SportsBooks 2011; US$ 7.00
The 1908 London Olympics can claim to be the first 'modern' sporting event which pitted nation against nation. There were rows between the British and Americans; a one-man walkover in the 400 metres when the US runners boycotted the event; a dispute over the shoes worn by one of the British tug of war teams and when the American team failed to dip... more...
- English Heritage Publishing 2012; US$ 14.57
History records that the Olympic Games originated in ancient Greece nearly three thousand years ago, died out around 393 AD, and were triumphantly reborn in 1896, in the Greek capital of Athens. Rather less well known is how, during the intervening centuries, an assortment of British writers, romantics, sportsmen and visionaries helped nurture that... more...
- Taylor and Francis 2012; US$ 60.95
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies... more...
- McFarland & Company, Inc., Publishers 2012; US$ 55.00
King Gustaf V of Sweden inaugurated the Fifth Olympiad at the Olympic Stadium in Stockholm on July 6, 1912. In the following weeks, 2,380 competitors from 27 nations representing six continents participated in well-organized competitions in perfect weather conditions. The largest Olympics yet at the time, the Stockholm Games have thus gone down in... more...
- Erich Schmidt Verlag 2013; US$ 42.18
Um heute im Sportmarketing erfolgreich zu sein, benötigt man nicht nur grundlegendes Marketingwissen und ein tiefergehendes Verständnis für die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die neuesten, internationalen Sportmarketing-Trends kennen und beherrschen. Markenmanagement,... more...
- Publish Green 2013; US$ 9.99
This small book captures the essence of canine abuse - what can be done about it and what is not being done,. Because this book is so well researched, it can be an important tool for all those who care about animals. It exposes the criminal and gambling elememts of dog fighting and Greyhound racing, the problems of law enforcement, the difficulty of... more...
- Dedalus 2013; US$ 11.99
A decadent history of sport with an alternative olympic games. From their offices above a boxing gym in Old Havana, Medlar Lucan and Durian Gray have set aside their congenital lethargy to begin a glittering and fantastical new project: The Decadent Sportsman. "We are inspired in part by the magnificent wastefulness of the preparations for the London... more...
- Taylor and Francis 2013; US$ 65.95
Now in a fully revised and updated third edition, Managing Sports Organizations is still the most interesting, challenging, and student-focused introduction to sport management currently available. Bridging the gap between theory and practice, this book explores every key topic, issue and concept in contemporary sport management, including: ... more...
- The Edwin Mellen Press 2009; US$ 149.95
This book argues that cheating not only destroys the integrity of sports, it destroys the integrity of the athlete and everyone who either supports cheating or allows it to happen. Majors topics such as "athletics is over the edge,""performance-enhancing substances,""victory with honor,""negative impact of marketers,"... more...
- Stanford University Press 2013; US$ 5.99
In Two Sports Myths and Why They're Wrong , authors Rodney Fort and Jason Winfree apply sharp economic analysis to bust a couple of the most widespread urban legends about professional athletics. Exploring the claim that player salary demands increase ticket prices and asking whether Major League Baseball should emulate the National Football League,... more...