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Athletic contests. Sports events

Most popular at the top

  • Onward to the Olympicsby Gerald P. Schaus; Stephen R. Wenn

    Wilfrid Laurier University Press 2007; US$ 48.95

    The Olympic Games have had two lives-the first lasted for a millennium with celebrations every four years at Olympia to honour the god Zeus. The second has blossomed over the past century, from a simple start in Athens in 1896 to a dazzling return to Greece in 2004. Onward to the Olympics provides both an overview and an array of insights into... more...

  • Plunkett's Sports Industry Almanac 2012by Jack W. Plunkett

    Plunkett Research Ltd. 2011; US$ 299.99

    A complete market research guide to the business side of sports, teams, marketing and equipment?a tool for strategic planning, competitive intelligence, employment searches or financial research. Features trends, statistical tables and a glossary. Includes profiles of the world?s top 350 sports industry firms and organizations, containing addresses,... more...

  • The Economics of Sport, Health and Happinessby Placido Rodriguez; Stefan Kesenne; Brad R. Humphreys

    Edward Elgar Publishing 2011; US$ 40.00

    Including an array of distinguished contributors, this novel book fills a gap in the literature by addressing an important yet under researched issue in the field of sports economics. It places great emphasis on the notion that sport is a significant component for improving the happiness, health and well being of citizens, communities and society as... more...

  • Hosting the Olympic Summer Gamesby Dianne Irving

    Shell Education 2008; US$ 8.99

    Every Olympics has a host city. The ancient Olympic games were held every 4 years in Greece, but the modern Olympic Games have been over 20 different host cities. The Games use stadiums where spectators can watch the events. The Olympic Games help tourism in the host cities. The host cities have to house and feed the athletes and it can cost them around... more...

  • Sports Marketing Agreements: Legal, Fiscal and Practical Aspectsby Ian S. Blackshaw

    T.M.C. Asser Press 2011; US$ 167.74

    Sports marketing is a global phenomenon and a major industry. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements. It includes a wide-ranging collection of precedents of sports marketing agreements. more...

  • Olympic turnaroundby Michael Payne

    Infinite Ideas 2005; US$ 22.95

    The story of the Olympic Games contains some remarkable business lessons. It is the story of how the nearly-bankrupt Olympic movement edged away from the abyss through visionary, and sometimes hard-headed leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the future of one of the world?s... more...

  • Olympic Risksby Will Jennings

    Palgrave Macmillan 2012; US$ 105.00

    An exploration of how the Olympics are organised in response to risk. This book looks at the tension between the riskiness of mega-events, attributable to their scale and complexities, and the societal, political and organisational pressures that exist for safety, security and management of risk ? leading to changes in how the Games are governed. more...

  • For the Love of the Bulldogsby Frederick C. Klein; Mark Anderson

    Triumph Books 2009; US$ 11.99

    Expressing the passion felt for the Bulldogs using all 26 letters of the alphabet accompanied by rhymes, colorful illustrations, and informative text, this tribute to the Georgia football team explores the sports obsession in a fresh and humorous way. Readers will enjoy fun facts and amusing illustrations of some of the most famous?and infamous?characters... more...

  • Sports Spectatorsby Allen Guttmann

    Columbia University Press 2012; US$ 33.99

    In his previous books Allen Guttmann has provided incisive perspectives on Avery Brundage's role in the Olympic movement and on the nature of modern sports. Now, in his latest book, the accomplished historian of sport turns his attention from the playing field to the grandstand. Sports Spectators, the first historical study of the subject from antiquity... more...