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Athletic contests. Sports events

Most popular at the top

  • Sports Marketingby J.A. Davis; J. Zutz Hilbert

    Edward Elgar Publishing 2013; US$ 60.00

    Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing... more...

  • Sportevent-Managementby Lothar Weisser

    Erich Schmidt Verlag 2013; US$ 42.05

    Nicht nur im sportlichen Wettbewerb, auch im wirtschaftlichen Rennen um Aufmerksamkeit und Vermarktungserfolg sind beim Management von Sportevents heute Strategie und Durchsetzungskraft gefragt. Wer seine Ressourcen falsch einteilt, bleibt auf der Strecke - wer gesellschaftliche und sportliche Trends übersieht, läuft hinterher. Sportökonom Lothar... more...

  • Relational Rituals and Communicationby Dániel Z. Kádár

    Palgrave Macmillan 2013; US$ 85.00

    This book provides a ground-breaking, interaction-based framework of rituals, drawing on multiple research disciplines. It examines ritual as a relational action constructed in interaction through pre-existing patterns and captures the features of ritual phenomena by analysing interactants' behaviour in culturally and socially diverse contexts. more...

  • Making Pandemoniumby Nadeem Masood

    Troubador Publishing Ltd 2014; US$ 10.99

    The Opening Ceremony of the Olympic Games in 2012 was largely celebrated as the greatest ceremony ever. It won over critics and the general public, and made a nation proud. This book describes the entire rehearsal process of the volunteers, told from a performer's perspective, for what most agreed was the most spectacular part of the show. more...

  • Marken und Sportby Holger Preuß; Frank Huber; Holger Schunk; Thomas Könecke

    Springer 2013; US$ 69.99

    Erstes deutschsprachiges Kompendium zum Status quo ?Marken und Sport?. Renommierte Autoren beleuchten den Themenkomplex umfassend und werfen einen Blick auf Markenstrategien, Instrumente der Markenführung und des Markencontrollings sowie markenrechtliche Aspekte. In erster Linie wird das Markenmanagement von Sportorganisationen und weiteren Akteuren... more...

  • Match-Fixing in International Sportsby M.R. Haberfeld; Dale Sheehan

    Springer 2013; US$ 49.99

    Match ?fixing has become a widespread international problem in recent years. It includes everything from bribery of players, to putting undue influences on the owners of the soccer clubs, managers, coaches and others who have the ability to affect the final scores. In addition, match-fixing spills over into the arena of illegal betting (in person and... more...

  • Advances in Sport Science and Computer Scienceby M. Zhou

    WIT Press 2014; US$ 826.00

    The proceedings of the 2013 International Conference on Sport Science and Computer Science (CCCS 2013) held in Hong Kong. This book brings together the latest research from both industry and academia, including state-of-art results, exploring new areas of research and development, and discussing emerging issues facing Sport Science and Computer Science. more...

  • Sport Funding and Financeby Bob Stewart

    Taylor and Francis 2014; US$ 64.95

    Sport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the sophisticated, boardroom-driven global financial industry that it is today. It uses the professional sports leagues of the US and Europe as an international... more...

  • Plunkett's Sports Industry Almanac 2015by Jack W. Plunkett

    Plunkett Research, Ltd. 2014; US$ 349.99

    PLUNKETT'S SPORTS INDUSTRY ALMANAC 2015 Key findings: •Plunkett Research lists top 350 companies in Sports and names top trends changing the industry for the mid term. Key Features: •Industry trends analysis, market data and competitive intelligence •Market forecasts and Industry Statistics •Industry Associations and... more...

  • Sports and Scandals: How Leagues Protect the Integrity of their Gamesby Edward Lordan

    ABC-CLIO 2014; US$ 58.00

    Sports are inspiring and uplifting. They can also bring out some of the worst characteristics in human nature: narcissism, prejudice, greed. This book looks at the major sports scandals in modern American history, from the Black Sox fix of 1919 to the current concussion crisis in the NFL. more...