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- Edward Elgar Publishing 2007; US$ 60.00
The worldwide growth in sports participation, attendance and broadcasting has spawned a lively interest in economic analysis of sporting activities. The Handbook on the Economics of Sport is an original reference work by a stellar group of 65 experts whose monographs cover virtually all the significant aspects of the field. It is unique and valuable... more...
- Edward Elgar Publishing 2011; US$ 40.00
The development of sports economics has exploded in recent years, and this well-researched and relevant book explores some of the most critical themes. Contemporary Issues in Sports Economics explores topics that have previously received little attention in the literature, such as the determinants and social impacts of sports participation including... more...
- Andrews UK 2011; US$ 9.49
From its beginnings in Ancient Greek antiquity, right up to its arrival in Great Britain, the home of so many modern sports and favoured pastimes, the Olympic Games have always been a grand and exciting spectacle, whether you're watching a no-holds-barred wrestling match or a mesmerising, freewheeling gymnast. 'The Olympics, A Very Peculiar... more...
- Wiley 2008; US$ 123.95
Today the Paralympic Movement is recognised as a global sporting phenomenon attracting thousands of athletes from an ever-increasing number of countries. Athlete First provides a thoroughly researched history and analysis of the Paralympic Movement, including the development and organisation of the International Paralympic Committee. As well as recounting... more...
- Taylor and Francis 2010; US$ 305.00
With the ever increasing global significance of the Olympic Games, it has never been more topical to address the political issues that surround, influence and emanate from this quadrennial sporting mega event. In terms of the most recent evidence of the politics of the Olympics, the 2008 Beijing Games were riddled with political messages and content... more...
- SportsBooks 2011; US$ 7.00
The 1908 London Olympics can claim to be the first ?modern? sporting event which pitted nation against nation. There were rows between the British and Americans; a one-man walkover in the 400 metres when the US runners boycotted the event; a dispute over the shoes worn by one of the British tug of war teams and when the American team failed to dip... more...
- Erich Schmidt Verlag 2013; US$ 47.31
Um heute im Sportmarketing erfolgreich zu sein, benötigt man nicht nur grundlegendes Marketingwissen und ein tiefergehendes Verständnis für die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die neuesten, internationalen Sportmarketing-Trends kennen und beherrschen. Markenmanagement,... more...
- University of Minnesota Press 2002; US$ 60.00
In this far-reaching account, Amy Bass offers nothing less than a history of the black athlete. Beginning with the racial eugenics discussions of the early twentieth century and their continuing reverberations in popular perceptions of black physical abilities, Bass explores ongoing African American attempts to challenge these stereotypes. Although... more...
- Palgrave Macmillan 2001; US$ 106.00
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand... more...