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- Springer Fachmedien Wiesbaden 2015; US$ 27.34
Wie hängen Sport-Sponsoring und erfolgreiches Marken-Management zusammen? Welche Ziele können mit Sport-Branding erreicht werden? Welche Sportart und welches Event passen zur Marke? Antworten auf diese und weitere Fragen bekommen Marken-Praktiker in diesem Buch ? systematisch und grundlegend aufbereitet, mit zahlreichen Fallbeispielen, Analysen, konkreten... more...
- Taylor and Francis 2015; US$ 53.95
Over the last twenty years or so there has been a sharp increase in interest from national sports federations and governments in the development of effective elite sport systems, particularly focused on achieving success in the summer and winter Olympic Games. Many countries now have publicly funded elite sports strategies which provide specialist... more...
- Edward Elgar Publishing 2007; US$ 92.00
The worldwide growth in sports participation, attendance and broadcasting has spawned a lively interest in economic analysis of sporting activities. The Handbook on the Economics of Sport is an original reference work by a stellar group of 65 experts whose monographs cover virtually all the significant aspects of the field. It is unique and valuable... more...
- Edward Elgar Publishing 2011; US$ 40.00
The development of sports economics has exploded in recent years, and this well-researched and relevant book explores some of the most critical themes. Contemporary Issues in Sports Economics explores topics that have previously received little attention in the literature, such as the determinants and social impacts of sports participation including... more...
- Andrews UK 2011; US$ 9.49
From its beginnings in Ancient Greek antiquity, right up to its arrival in Great Britain, the home of so many modern sports and favoured pastimes, the Olympic Games have always been a grand and exciting spectacle, whether you're watching a no-holds-barred wrestling match or a mesmerising, freewheeling gymnast. 'The Olympics, A Very Peculiar... more...
- Wiley 2008; US$ 131.95 US$ 114.36
Today the Paralympic Movement is recognised as a global sporting phenomenon attracting thousands of athletes from an ever-increasing number of countries. Athlete First provides a thoroughly researched history and analysis of the Paralympic Movement, including the development and organisation of the International Paralympic Committee. As well as recounting... more...
- Taylor and Francis 2010; US$ 60.95
With the ever increasing global significance of the Olympic Games, it has never been more topical to address the political issues that surround, influence and emanate from this quadrennial sporting mega event. In terms of the most recent evidence of the politics of the Olympics, the 2008 Beijing Games were riddled with political messages and content... more...
- University of Minnesota Press 2002; US$ 60.00
In this far-reaching account, Amy Bass offers nothing less than a history of the black athlete. Beginning with the racial eugenics discussions of the early twentieth century and their continuing reverberations in popular perceptions of black physical abilities, Bass explores ongoing African American attempts to challenge these stereotypes. Although... more...