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- De Gruyter 2014; US$ 629.00
In order to cope with today?s management tasks, executives in sports organizations need a rigorous understanding of sports-related management challenges and business issues. This book provides this material in a concise and compelling presentation. more...
- Center for Strategic & International Studies 2014; US$ 29.99
The 22nd Winter Olympics in Sochi, Russia, possess a singular symbolic character for Russia and its leadership. President Vladimir Putin considers the Games a demonstration of Russia?s growing international role and the success of his administration?s policies. Many view a successful Olympics as integral to his presidency. more...
- Taylor and Francis 2014; US$ 49.95
Exploring the relationship between modern Asia and the Olympic Games, this original work focuses on the forgotten history of the 1940 Tokyo Olympics to reveal the complex and fascinating encounter between Japan and the world in the 1930s. more...
- Erich Schmidt Verlag 2014; US$ 46.23
Marketing of and with sports is as international as sports itself. While this impression may be intuitively evident during global events such as the Olympic Games, internationalisation also takes place in the daily routines of our increasingly globalised domestic leagues and sports events.In this book, edited by André Bühler and Gerd Nufer, leading... more...
- Birlinn 2013; US$ 21.98
‘I have always thought Gleneagles is one of the greatest places in the world to play golf? – Jack Nicklaus The Ryder Cup is coming home to where it all began; the 40th staging of golf?s showpiece event is returning to Gleneagles, Scotland. Tracing the history of the Ryder Cup back to that famous forerunner match at Gleneagles in 1921, this book intertwines... more...
- Taylor and Francis 2013; US$ 145.00
The Handbook of the London 2012 Olympic and Paralympic Games is the first authoritative and comprehensive account of the world?s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and... more...
- Andrews UK 2013; US$ 4.99
In 2012 millions of people across the globe marvelled at the spectacle that was the London Summer Olympic Games, with thousands flocking to Englands capital to enjoy the sporting action first-hand. However, visitors to the new Olympic Stadium may not have realised that the site and surrounding area is steeped in history. Beneath the 2012 Olympics... more...
- Edward Elgar Publishing 2013; US$ 60.00
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing... more...
- Quest Books 2013; US$ 17.95
Nothing draws people together quite like sports. This book explores exactly why that is. In anticipation of the nostalgic return of the Games to Greece in 2004, mythologist and life-long athlete Phil Cousineau has produced a work that, unlike other titles on the subject, delves deeply into the spiritual dimension of the Olympics and potentially all... more...
- Erich Schmidt Verlag 2013; US$ 46.62
Hauptbeschreibung Nicht nur im sportlichen Wettbewerb, auch im wirtschaftlichen Rennen um Aufmerksamkeit und Vermarktungserfolg sind beim Management von Sportevents heute Strategie und Durchsetzungskraft gefragt. Wer seine Ressourcen falsch einteilt, bleibt auf der Strecke - wer gesellschaftliche und sportliche Trends übersieht, läuft hinterher.... more...