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- Andrews UK 2012; US$ 2.99
Everything you need to know about the Olympics - and some amazing facts you wouldn't believe - are contained within this facsinating eBook. Who was the mascot for each games? What crazy sports are no longer events in the games? Who are considered to be the best athletes of all time? Were the winners always given gold medals? and how much gold is... more...
- Stanford University Press 2013; US$ 29.95
In 15 Sports Myths and Why They're Wrong , authors Rodney Fort and Jason Winfree apply sharp economic analysis to bust some of the most widespread urban legends about college and professional athletics. Each chapter takes apart a common misconception, showing how the assumptions behind it fail to add up. Fort and Winfree reveal how these myths perpetuate... more...
- McFarland & Company, Inc., Publishers 2012; US$ 55.00
King Gustaf V of Sweden inaugurated the Fifth Olympiad at the Olympic Stadium in Stockholm on July 6, 1912. In the following weeks, 2,380 competitors from 27 nations representing six continents participated in well-organized competitions in perfect weather conditions. The largest Olympics yet at the time, the Stockholm Games have thus gone down in... more...
- Taylor and Francis 2014; US$ 54.95
By representing their experience of modernity as different from the West in their respective Olympic Games, Asian nations reveal much about the ambitions and anxieties of being an Asian host in the continuing western Olympic hegemony. This original work explores the encounter between ?the East and the West? by analyzing the deliberate self-presentational... more...
- Center for Strategic & International Studies 2014; US$ 34.99
The 22nd Winter Olympics in Sochi, Russia, possess a singular symbolic character for Russia and its leadership. President Vladimir Putin considers the Games a demonstration of Russia?s growing international role and the success of his administration?s policies. Many view a successful Olympics as integral to his presidency. more...
- John Blake Publishing 2013; US$ 5.99
This is the thrilling account of heroism, ambition and scandal of three remarkable men whose actions at the 1908 Olympics overshadowed the first London Olympic Games?. A diminutive Italian, Dorando Pietri, who fell five times, and was practically carried across the finish line. Scottish sprinter, Wyndham Halswelle and American competitor, Johnny Hayes... more...
- Skyhorse Publishing 2009; US$ 16.95
Separating fact from myth, Kalb attempts to determine which of these long-held conspiracy theories hold water, and which ones fall flat under scrutiny. Ranking the conspiracies from 1 to 30 and the likelihood of each conspiracy from 1 to 5, Kalb boldly asks: Did baseball avoid integration in the 1930s and 1940s with an unwritten agreement?... more...
- Rutgers University Press 2014; US$ 29.95
In Activism and the Olympics , Boykoff provides a critical overview of the Olympic industry and its political opponents in the modern era. After presenting a brief history of Olympic activism, he turns his attention to on-the-ground activism through the lens of the Vancouver 2010 Winter Olympics and the 2012 Summer Olympics in London, drawing from... more...
- Taylor and Francis 2012; US$ 74.95
Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key... more...
- Taylor and Francis 2013; US$ 42.95
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many... more...