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Most popular at the top
- Pearson Education 2009; US$ 22.99
Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective... more...
- Springer 2009; US$ 29.95
Publier ou périr. Cet adage illustre l?importance de la communication scientifique; essentielle pour les chercheurs, elle est aussi un secteur stratégique pour la compétitivité d'une nation. Ce manuel expose les règles d?or de la rédaction d?un article scientifique. Conçu à partir des défauts majeurs rencontrés, l?auteur explique la manière de structurer... more...
- Taylor and Francis 2009; US$ 104.95
Twenty-five years ago, how many people were thinking about the internet on a daily basis? Now you can find everything, including technical and instruction manuals, online. But some things never change. Users still need instructions and warnings to guide them in the safe and proper use of products. Good design, clear instructions and warnings, placement... more...
- SAGE Publications 2011; US$ 48.00
A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals. more...
- McGraw-Hill Education 2012; US$ 18.00
Revised and updated for the newest digital platforms?the classic guide to business writing style and protocols While retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly... more...
- The Edwin Mellen Press 2011; US$ 149.95
In this study, a number of different approaches to genre analysis have been discussed, mainly those of Bhatia and Lassen, but considering also the pioneering contribution of John Swales. Both approaches offer important perspectives on the specific applications of genre models. Within this context, it is of particular relevance Inger Lassens developments... more...
- Pearson Education Limited 2012; US$ 16.32
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really... more...
- Pearson Education Limited 2012; US$ 18.82
The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities.... more...
- XML Press 2013; US$ 23.95
The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work... more...