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- SAGE Publications 2011; US$ 38.00
A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals. more...
- McGraw-Hill Education 2012; US$ 22.00 US$ 18.04
Revised and updated for the newest digital platforms?the classic guide to business writing style and protocols While retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on... more...
- The Edwin Mellen Press 2011; US$ 149.95
In this study, a number of different approaches to genre analysis have been discussed, mainly those of Bhatia and Lassen, but considering also the pioneering contribution of John Swales. Both approaches offer important perspectives on the specific applications of genre models. Within this context, it is of particular relevance Inger Lassens developments... more...
- Elsevier Science 2012; US$ 50.95
Learning how to write clearly and concisely is an integral part of furthering your research career; however, doing so is not always easy. In this second edition, fully updated and revised, Dr. Silyn-Roberts explains in plain English the steps to writing abstracts, theses, journal papers, funding bids, literature reviews, and more. The book also examines... more...
- XML Press 2012; US$ 23.95
Anne Gentle's Conversation and Community has become the go-to reference for social media and technical communication. Her clear-eyed survey of the social media landscape has been adopted by many universities and is widely used by technical communicators. Now, in this second edition, she has updated and expanded her book, adding chapters on building... more...
- XML Press 2013; US$ 23.95
The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work... more...
- XML Press 2013; US$ 24.95
As DITA has become more and more popular, demand has increased for tools that can produce high quality PDFs from DITA content. The DITA Open Toolkit provides a basic PDF capability, but nearly any real-world application will require customization. Leigh White's new book, DITA for Print , takes you through the process of building a print customization... more...
- AMACOM 2014; US$ 14.95
In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Whether you're working in the tech industry, city... more...
- Taylor and Francis 2014; US$ 47.95
Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants? perceptions of the human body. By investigating the role that discourses, displays, and human bodies... more...
- Wiley 2015; US$ 49.95 US$ 43.29
This book demonstrates some of the ways in which communication and developing technologies can improve global food and water safety by providing a historical background on outbreaks and public resistance, as well as generating interest in youth and potential professionals in the field History of muckraking in the food industry Case study... more...