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Most popular at the top
- Wiley 2005; US$ 216.95 US$ 188.02
Many recent developments in the field in recording, staining, genetic and stimulation techniques, in vivo, and in vitro have significantly increased the amount of available data on the primate visual system. Written with contributions from key neurobiologists in the field, The Primate Visual System will provide the reader with the latest developments,... more...
- Greenwood Publishing Group 2002; US$ 103.00
This volume outlines the foundational principles of a range of methodologies in technical communication, reflecting on the process of importing and employing these methodologies into technical communication research. more...
- Oxford University Press 2005; US$ 17.99
This is the official text for the National Association of Science Writers. In the eight years since the publication of the first edition of A Field Guide for Science Writing, much about the world has changed. Some of the leading issues in today's political marketplace - embryonic stem cell research, global warming, health care reform, space exploration,... more...
- McGraw-Hill Education 2003; US$ 10.95
Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention. With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes: ... more...
- Elsevier Science 2002; US$ 49.95
The processes of manufacture and assembly are based on the communication of engineering information via drawing. These drawings follow rules laid down in national and international standards. The organisation responsible for the international rules is the International Standards Organisation (ISO). There are hundreds of ISO standards on engineering... more...
- Springer London 2007; US$ 74.30
Design is the essential component of engineering. Design Matters demonstrates the need to understand the context, process and delivery of engineering projects and services by focusing on the nature and practice of engineering design. The book specifically highlights the cultural, economic, political and social parameters and illustrates the importance... more...
- Taylor and Francis 2006; US$ 23.95
Punctuation Matters gives straight answers to the queries raised most frequently by practitioners in computing, engineering, medicine and science as they grapple with day-to-day tasks in writing and editing. The advice it offers is based on John Kirkman?s long experience of providing courses on writing and editing in academic centres, large companies,... more...
- Taylor and Francis 2002; US$ 49.95
This anthology brings together voices from industry and academia in a call for elevating the status, identity, value, and influence of technical communicators. Editors Barbara Mirel and Rachel Spilka assert that technical communicators must depart from their traditional roles, moving instead in a more influential and expansive direction. To help readers... more...