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- Taylor and Francis 2012; US$ 41.95
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding... more...
- Taylor and Francis 2013; US$ 140.00
The Global News Challenge tackles one of the timeliest topics in mass communication today?the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an... more...
- Taylor and Francis 2013; US$ 69.95
This 4 th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated... more...
- Taylor and Francis 2013; US$ 81.95
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts. Written in an accessible style for the non-engineer, Forrester... more...
- Taylor and Francis 2007; US$ 40.95
Addressing the wide range of programmes and formats from news, to documentary, to popular factual genres, Annette Hill?s new book examines the ways viewers navigate their way through a busy, noisy and constantly changing factual television environment. Restyling Factual TV addresses the wide range of programmes that fall within the category of... more...
- Taylor and Francis 2009; US$ 54.95
First published in 1980, More Bad News is the Second Volume in the research findings of the Glasgow University Media Group. It develops the analytic findings and methods of the first volume Bad News through a series of Case Studies of Television News Coverage, and argues that much of what passes as balanced and factual news reporting is produced... more...
- Taylor and Francis 2002; US$ 35.95
This is an accessible and concise history of British radio and television. The book considers the nature and evolution of broadcasting, the growth of broadcasting institutions and the relation of broadcasting to a wider political and social context. Beginning with the genesis of radio at the turn of the century, Crisell discusses key moments in media... more...
- Taylor and Francis 2004; US$ 80.95
Des Freedman explores Labour's divided response to the development of commercial television in the 1950s and assesses the impact of Wilson's governments on television in the 1960s. His key argument is that Labour has always been a vigorous but ultimately unreliable advocate of television. more...
- Taylor and Francis 2001; US$ 115.00
Since its initial publication in 1978, Stay Tuned has been recognized as the most comprehensive and useful single-volume history of American broadcasting and electronic media available. This third edition has been thoroughly revised and updated to bring the story of American broadcasting forward to the 21st century, affording readers not only the... more...