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Most popular at the top
- Taylor and Francis 2014; US$ 45.95
Television Brandcasting examines U. S. television?s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of... more...
- Lexington Books 2014; US$ 39.99
This book examines race, media, and ownership diversity and argues that growing conglomerate media ownership hinders the diversity of voices and content. The focus on minority media ownership and the declining presence of minority media owners addresses a variety of social and political concerns connected to communication policy development. more...
- The University Press of Kentucky 2015; US$ 30.00
Among America's most unusual and successful weapons during the Cold War were Radio Free Europe and Radio Liberty. RFE-RL had its origins in a post-war America brimming with confidence and secure in its power. Unlike the Voice of America, which conveyed a distinctly American perspective on global events, RFE-RL served as surrogate home radio services... more...
- Springer Fachmedien Wiesbaden 2014; US$ 54.99
Politiker können sich in Personality-Talkshows als umgängliche Menschen präsentieren und ein breites, auch politik- und bildungsfernes Publikum ansprechen. Allerdings bergen solche Medienauftritte auch Risiken. In den Interaktionen zwischen Moderation, Redaktion, Gästen und Studiopublikum können sich unvorhersehbare Situationen entwickeln und die mediale... more...
- CRC Press 2015; US$ 69.95
Until the 1990s, almost all spectrum licenses were given away practically for free?even the first mobile licenses which laid the foundation for multi-billion dollar companies that dominate stock markets around the world. In the past fifteen years, there has been a concerted attempt to liberalise the sector and make it more open to market forces. This... more...
- Wiley 2002; US$ 18.95 US$ 13.27
An inside look at a cable titan and his industry John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy. For more than twenty-five years, Malone has dominated the cable television industry, shaping the world of entertainment and communications,... more...
- Taylor and Francis 2012; US$ 43.95
Was it a non-stop psychedelic party or was there more to pirate radio in the sixties than hedonism and hip radicalism? From Kenny Everett's sacking to John Peel's legendary `Perfumed Garden' show, to the influence of the multi-national ad agencies, and the eventual assimilationof aspects of unofficial pop radio into Radio One, Selling the Sixties... more...
- Taylor and Francis 2003; US$ 54.95
This book explores the trade in television program formats, which is a crucially important ingredient in the globalisation of culture, in Asia. It examines how much traffic there is in program formats, the principal direction of flow of such traffic, and the economic and cultural significance of this trade for the territories involved, and for the... more...