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Most popular at the top
- Taylor and Francis 2006; US$ 38.95
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia... more...
- Intellect Books Ltd 2004; US$ 25.00
For about 40 years, RTE's radio and television channels have played an enormous role in shaping Irish social and cultural life. As the national publicly owned and funded broadcaster, RTE is the biggest cinema, school, sports stadium, market square, performance stage, town crier and concert hall in Ireland. It sets the agenda for the national conversation... more...
- Taylor and Francis 2013; US$ 77.95
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest... more...
- McGraw-Hill Education 2004; US$ 14.95
The most comprehensive career book series available, Opportunities in . . . explores a vast range of professions. Each book offers: The latest information on a field of interest Training and education requirements for each career Salary statistics for different positions within each field Up-to-date professional and Internet resources And... more...
- Taylor and Francis 2013; US$ 81.95
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts. Written in an accessible style for the non-engineer, Forrester... more...
- Elsevier Science 1999; US$ 96.95
The conservation of the spectrum is one of the key challenges facing radio systems professionals today. It will have an impact on equipment design, system design and communications policy for digital and analog systems in civil and military use, cell phones, private mobile radio, satellite communications and a growing number of other applications.... more...
- Springer Berlin Heidelberg 2006; US$ 95.15
Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape. The authors argue that... more...
- Palgrave Macmillan 2007; US$ 35.00
By looking at a range of different European Public Television (PTV) broadcasters, this book investigates the challenges that these broadcasters encounter in a competitive digital broadcasting environment and reveals the different policies and strategies that they are adopting in order to remain accountable, competitive and efficient. more...
- Taylor and Francis 2007; US$ 40.95
Addressing the wide range of programmes and formats from news, to documentary, to popular factual genres, Annette Hill?s new book examines the ways viewers navigate their way through a busy, noisy and constantly changing factual television environment. Restyling Factual TV addresses the wide range of programmes that fall within the category of... more...
- SAGE India 2007; US$ 49.95
Other Voices is a significant study of an emerging alternative media scene in India in the larger context of the globalisation of mass communication. It explores community radio in India. When the trend globally is toward mergers, acquisitions, and concentration of ownership in fewer and fewer corporate hands, civil society organisations all over the... more...