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Most popular at the top
- Oxford University Press 1985; US$ 99.99
Tells how radio and television became an integral part of American life, of how a toy became an industry and a force in politics, business, education, religion, and international affairs. more...
- Oxford University Press 1991; US$ 144.99
Much of this study, which addresses the issue of alternative ways of financing public service broadcasting in the USA and Europe, has been based on the Peacock Committee on Financing the BBC, in which the author was involved. more...
- Greenwood Publishing Group 1999; US$ 107.00
A discussion of National Public Radio in America and its prospects for survival and success. Beginning with a description of events that led to the creation of NPR, it examines the relationship between NPR and its affiliate stations and how the struggles over funding have affected its agenda. more...
- Taylor and Francis 2006; US$ 38.95
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia... more...
- Intellect 2004; US$ 10.00
For about 40 years, RTE's radio and television channels have played an enormous role in shaping Irish social and cultural life. As the national publicly owned and funded broadcaster, RTE is the biggest cinema, school, sports stadium, market square, performance stage, town crier and concert hall in Ireland. It sets the agenda for the national conversation... more...
- Taylor and Francis 2013; US$ 77.95
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest... more...
- Taylor and Francis 2013; US$ 81.95
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts. Written in an accessible style for the non-engineer, Forrester... more...
- Springer 2005; US$ 49.99
Digitalisierung und Konvergenz der Medien erfassen zunehmend den klassischen Rundfunkbereich. Digitales Fernsehen und digitaler Hörfunk sind seit Jahren in Vorbereitung und ihre Verbreitung beginnt, wenn auch zum Teil zögerlich. Die Einführung neuer Dienste und neuartiger Geschäftsmodelle steht bevor, die auf der veränderten technologischen Basis zielgruppenspezifisch... more...
- Springer 2005; US$ 69.99
Das deutsche Kabelfernsehnetz ist mit 22 Mio. angeschlossenen Haushalten das zweitgrößte nach den USA. Mit seiner hohen Kapazität könnte es nicht nur hunderte digitaler TV-Programme übertragen, sondern wäre auch ideal für neue interaktive Dienste wie Highspeed-Internet und Internettelefonie. Über die enorme wirtschaftliche und medienpolitische Bedeutung... more...
- Palgrave Macmillan 2007; US$ 34.00
By looking at a range of different European Public Television (PTV) broadcasters, this book investigates the challenges that these broadcasters encounter in a competitive digital broadcasting environment and reveals the different policies and strategies that they are adopting in order to remain accountable, competitive and efficient. more...