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Most popular at the top
- NYU Press 2007; US$ 23.80
Cable television, on the brink of a boom in the 1970s, promised audiences a new media frontier-an expansive new variety of entertainment and information choices. Music video, 24?hour news, 24-hour weather, movie channels, children's channels, home shopping, and channels targeting groups based on demographic characteristics or interests were introduced.... more...
- McFarland & Company, Inc., Publishers 2012; US$ 65.00
Network radio from 1932 to 1953 was a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive reference work provides a fascinating account of broadcasting's most colorful era, when four nationwide networks dominated American media as no concerted communications... more...
- Taylor and Francis 2012; US$ 41.95
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding... more...
- Columbia University Press 2012; US$ 22.99
How "public" is public television if only a small percentage of the American people tune in on a regular basis? When public television addresses "viewers like you," just who are you? Despite the current of frustration with commercial television that runs through American life, most TV viewers bypass the redemptive "oasis of the wasteland" represented... more...
- Westview Press 2014; US$ 22.99
Does late night political humor matter? Are late night comedians merely entertaining, or do they have the power to influence the way we think about politics and politicians? Politics is a Joke! demonstrates how the public turns to late night comedy for political information and is in turn affected by it. Using exclusive data from the Center for... more...
- SAGE Publications 1998; US$ 72.00
Roderick P Hart's Revised Edition of Seducing America is a revealing examination of how television's format of presenting politics has changed the way viewers act, vote and feel about politics in the United States. With a rigorous blend of rhetorical and statistical research, Hart asserts that while television makes viewers feel knowledgeable,... more...
- Palgrave Macmillan 1998; US$ 186.00
A stimulating treatment of an area of public life which is a subject of continuing debate and controversy. This volume covers the years in which ITV faced more challenges than at any time in its history and its regulator, the IBA, was subject to political pressures so extreme that they brought about its abolition and rebirth as the Independent Television... more...
- Manchester University Press 2010; US$ 95.00
Examining the ways in which the BBC constructed and disseminated British national identity during the second quarter of the twentieth century, this book is the first study that focuses in a comprehensive way on how the BBC, through its radio programs, tried to represent what it meant to be British. The BBC and national identity in Britain offers a... more...
- Manchester University Press 2011; US$ 95.00
Beginning in the 1930s and moving into the post millennium, Newton provides a historical analysis of policies invoked, and practices undertaken as the Service attempted to assist white Britons in understanding the impact of African-Caribbeans, and their assimilation into constructs of Britishness. Management soon approved talks and scientific studies... more...