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Most popular at the top
- Taylor and Francis 2013; US$ 44.95
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search... more...
- Taylor and Francis 2013; US$ 76.95
This 4 th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated... more...
- Taylor and Francis 2013; US$ 49.95
The Global News Challenge tackles one of the timeliest topics in mass communication today?the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an... more...
- McFarland & Company, Inc., Publishers 2009; US$ 25.00
During the Cold War, Radio Free Europe and Radio Liberty broadcast uncensored news and commentary to people living in communist nations. As critical elements of the CIA's early covert activities against communist regimes in Eastern Europe, the Munich-based stations drew a large audience despite efforts to jam the broadcasts and ban citizens from... more...
- Taylor and Francis 2014; US$ 69.95
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains... more...
- Ohio University Press 2014; US$ 23.99
The culture of television in Indonesia began with its establishment in 1962 as a public broadcasting service. From that time, through the deregulation of television broadcasting in 1990 and the establishment of commercial channels, television can be understood, Philip Kitley argues, as a part of the New Order's national culture project, designed to... more...
- Edward Elgar Publishing 2014; US$ 40.00
During the past decade, no industry has grown faster than that of mobile communications, yet coverage of its operations remains scarce. This state-of-the-art book examines the evolving structure and strategic behaviour of the thirty largest operators in the mobile communications industry. more...
- G2 Rights Ltd 2013; US$ 2.90
From the invention of the electric telegraph to the emergence of the Internet, new technology has constantly stimulated our desire for information. Nowhere is that desire more intense than in the world's financial trading community, where survival depends as never before on instant and continuous access to market prices and market- moving news. The... more...
- Taylor and Francis 2014; US$ 45.95
Television Brandcasting examines U. S. television?s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of... more...