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- Taylor and Francis 2014; US$ 170.95
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains... more...
- Taylor and Francis 2014; US$ 48.95
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion... more...
- Taylor and Francis 2014; US$ 39.95
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are... more...
- Rutgers University Press 2014; US$ 29.95
Wired TV looks at the post?network television industry?s experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks? sporadic efforts to engage fans using transmedia... more...
- Nomos Verlagsgesellschaft 2014; US$ 36.52
Der Autor prüft den neuen Rundfunkbeitrag an den Maßstäben des Rundfunk- und des Finanzverfassungsrechts. Die Rundfunkfreiheit drängt dabei auf die Beitragsfinanzierung der öffentlich-rechtlichen Rundfunkanstalten. Die Anforderungen einer freiheits- und gleichheitsgerechten Abgabenbemessung verlangen sachgerechte Typisierungen und eine sozialstaatlich... more...
- Taylor and Francis 2013; US$ 125.00
The Global News Challenge tackles one of the timeliest topics in mass communication today?the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets... more...