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- The University Press of Kentucky 2015; US$ 30.00
Among America's most unusual and successful weapons during the Cold War were Radio Free Europe and Radio Liberty. RFE-RL had its origins in a post-war America brimming with confidence and secure in its power. Unlike the Voice of America, which conveyed a distinctly American perspective on global events, RFE-RL served as surrogate home radio services... more...
- Lexington Books 2014; US$ 74.99
This book examines race, media, and ownership diversity and argues that growing conglomerate media ownership hinders the diversity of voices and content. The focus on minority media ownership and the declining presence of minority media owners addresses a variety of social and political concerns connected to communication policy development. more...
- Taylor and Francis 2014; US$ 125.00
This book maps, describes and further explores all contemporary forms of interaction between radio and its public, with a specific focus on those forms of content co-creation that link producers and listeners. Each essay will analyze one or more case studies, piecing together a map of emerging co-creation practices in contemporary radio. Contributors... more...
- Edward Elgar Publishing 2014; US$ 40.00
During the past decade, no industry has grown faster than that of mobile communications, yet coverage of its operations remains scarce. This state-of-the-art book examines the evolving structure and strategic behaviour of the thirty largest operators in the mobile communications industry. more...
- Taylor and Francis 2014; US$ 37.95
Television Brandcasting examines U. S. television?s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of... more...
- Taylor and Francis 2014; US$ 59.95
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains... more...
- Springer 2014; US$ 39.99
Kommunikation uber Social Media gewinnt immer mehr an Bedeutung. Echtzeit-Anspruche,Transparenz-Wunsche und Dialog-Moglichkeiten im Web 2.0 stellen nicht zuletzt die politische Kommunikation vor neue Herausforderungen. Inwieweit nationale Regierungen diese 'neuen' Kommunikationstools nutzen und welchen Stellenwert sie dabei dem Austausch mit dem Burger... more...
- Rutgers University Press 2014; US$ 29.95
Wired TV looks at the post?network television industry?s experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks? sporadic efforts to engage fans using transmedia... more...