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- Wiley 2005; US$ 118.00 US$ 102.27
Next generation wireless is not about technology, it is all about marketing…. What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really... more...
- Wiley 2006; US$ 159.95 US$ 138.62
As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications,... more...
- Wiley 2007; US$ 29.95 US$ 20.96
Bangladeshi villagers sharing cell phones helped build what is now a thriving company with more than $200 million in annual profits. But what is the lesson for the rest of the world? This is a question author Nicholas P. Sullivan addresses in his tale of a new kind of entrepreneur, Iqbal Quadir, the visionary and catalyst behind the creation of GrameenPhone... more...
- Taylor and Francis 2012; US$ 67.95
Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved... more...
- McGraw-Hill Education 2001; US$ 49.95 US$ 43.71
Everything you should know about "going wireless" A valuable reality check for the many claims about wireless, Wireless Data For The Enterprise sorts out myth from fact, truth from exaggeration. This guide by George Faigen, Boris Fridman, and Arielle Emmett shows you how your enterprise can extend its knowledge base to encompass mobile workers,... more...
- Taylor and Francis 2008; US$ 54.95
This century has been marked by the rapid and divergent uptake of mobile telephony throughout the world. The mobile phone has become a poignant symbol for postmodernity and the attendant modes of global mobility and immobility. Most notably, the icon of the mobile phone is most palpable in the Asia-Pacific in which a diversity of innovation and consumer... more...
- Springer Berlin Heidelberg 2008; US$ 169.00
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business... more...
- Taylor and Francis 2009; US$ 54.95
In light of emerging forms of software, interfaces, cultures of uses, and media practices associated with mobile media, this collection investigates the various ways in which mobile media is developing in different cultural, linguistic, social, and national settings. Specifically, contributors consider the promises and politics of mobile media and... more...
- Springer Berlin Heidelberg 2007; US$ 99.00
"Ein Buch, das dem Gebildeten ? aber nicht gerade nationalökonomisch Gebildeten ? auf wissenschaftlich einwandfreie Art eine Orientierung in der Wirtschaftspolitik ermöglicht, hat meines Wissens bisher gefehlt." Fritz Machlup präsentiert in diesem ursprünglich 1934 erschienenen Buch eindruckvoll die komplexen Zusammenhänge von wirtschaftspolitischen... more...